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Letters to the Editor
Why do vendors, (and that's mostly dealers), have such a phobia about putting prices in their advertisements? I don't know about other people but my immediate reaction is they have vastly over-priced the car and would be embarrassed to publicise the price as no-one sane would enquire about it? Certainly there is no way I would ever enquire about an unpriced car, just to afford the vendor the opportunity to make some patronising, snide and snobbish hint that "If you need to ask the price you cannot afford it"?
Is there no way people can be forced, under threat of not publishing the ad perhaps, to put a price on every vehicle they sell? I don't go into John Lewis or Waitrose and have to ask how much an item is!! Yacht brokers selling similarly-priced yachts publish prices? Even estate agents, a breed if anything more deeply loathed than car dealers, publish at least a guide price if it's a seven figure price so you know where to start at least! What's the big problem?
I can see a case for a unique or very rare multi-million Pound car of unimpeachable provenance priced at several million, but here we are only talking five-figure prices, less than £100k. Until such time I shall continue to enquire solely about cars with a price tag, preferably from private vendors (and thereby avoid wasting the doubtless "valuable" time of the sharp-suited salesmen in the dealers offering these over-priced cars) or haunt the auction houses where similar, albeit less pimped-up cars, can be bought at a fraction of the price!!
Editor: David, you should not compare the pricing of cars with that of houses, yachts or art. The car trade originates from the trade in cattle, more specific horses.
Author: david Scott Wednesday, 02 October 2013
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