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Who buys a Wolseley Super Six?


Wolseley-Super-Six-1
What kind of man buys a Wolseley? The Colonel! "In mufti as in uniform he is most definitely the Colonel. Years of service have left their unmistakable impression. His very appearance spells authority and command respect. A stickler for discipline with a keen sense of duty. Here is a man who measures things by those inflexible regulations that are so much a part of his own professional life. In a motor car he would expect faultless performance, the ready response to every command and above all something typically British in line."

No present day automobile manufacturer would dare to target its customers like this. Yet Wolseley did it this way in another era, the late thirties, in an advert for their Super Six model. We found this very typical British text in a new book by author Stuart McCallum, publicity officer of the Wolseley Register. Though not a large book, it covers all the Wolseley Super Six models, that were launched in October 1935 and lasted until 1948. (continue at Read More)
Stuart gives an overview of all models, from the Series II, to the Series III in Saloon, Coupé and long-wheelbase Limousine and Landaulette versions. Stuart not also describes the models, but also gives mechanical specifications, coachbuilt cars, rallying Wolseley's, buying tips and a list of surviving Super Sixes with many b&w pictures and lots of colour photos. Personally we would prefer the stylish Series II Sportsman's Four-Door Saloon, although we think the Colonel would opt for the stately Series III Limousine!

Wolseley-Super-Six-6Wolseley Super Sixes: A Profile, by Stuart McCallum
16hp, 21hp and 25hp Series II and III cars 1935-1948
The book can be ordered from the Wolseley Register in the UK
Price is £ 9.45 plus postage and packing

Comments 

 
#6 Graham Button 2013-12-11 11:35
I've had a 14/60 for almost 42yrs Stuart, others have come and gone but I would never part with it.
It used to raise a few eyebrows but I don't recall it putting me at a disadvantage as far as the ladies were concerned.
Graham.
 
 
#5 2013-12-11 08:45
In 1960/61 my Brother bought a 14/60, (an old banger, my father said ), a wonderful, if a little perverse automobile.
Whenever my brother started it, it would run on any two of the six cylinders, but not ALL of them together !
It had the Largest Headlights of ANY car I'd ever seen !
The whole interior of the light-reflector, would dip, (by means of a solenoid, I found out),
My Brother got rid of it quickly, as it stopped him seeing his girlfriend, on quite a few occasions !
 
 
#4 2013-12-10 21:18
Funny you should mention undertakers. I have a friend in Brantford, Ontario who owns a 66 Wolseley and who is an undertaker.
 
 
#3 2013-12-10 17:13
Ah, those 'inflexible regulations' that sent thousands of men 'over the top' in the Great War! Still, in his Wolseley Super Six Limousine the Colonel could personally beat a hasty retreat at any time. According to the Autocar road test that hefty limo (£425) could do well over 80mph and get to 50 in 16 seconds- at a time when the Hoi Polloi needed 35 seconds to get there in their £130 Morris 8's. I'm not particularly a Wolseley enthusiast- but I have ordered the book.
 
 
#2 2013-12-09 12:33
In the autobiography "Out on a Wing" Sir Miles Thomas tels a story about the Wolseley Limousine .
Here were as target group Mayors and MPs addressed in advertising.
To his (unpleasant) surprise, the undertakers were the largest number of buyers
 
 
#1 Graham Button 2013-12-09 12:11
I may be slightly biased as I owned the Sportsman's Saloon referred to in the book In the 1980s and my 21hp series 111 Super Six also gets a mention but this really is a very good read.
Graham.
 

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