Quiz Archive

About Quiz #193 : Ned Jordan

No less than 16 competitors came up with the right man! The man who started a car business and wrote his own -brilliant- advertisements. However we asked more:"...tell us in less than hundred words who this man is and through which car he gathered fame, and why." Most of you emphasised on the man and his career and forgot about the car. Or only told about the car that killed the company. Peter Pegg, John Barringer, George Cassidy, Rick Jorgenson, Dick Trenk, Luke Chennell and Jeff Lee were the people who mentioned the Playboy Roadster. Now we can go on and on placing all kinds of details. There was one man who presented all the facts in a way that we instantly said "Yesss!".
"In June of 1923, sex appeal entered the automobile advertising business with the Saturday Evening Post ad for the Jordan Playboy roadster titled "Somewhere West of Laramie" and the rest they say is history. Authored by Edward S. "Ned" Jordan (1882 to 1958), the president himself, who believed that cars should have both beauty and mechanical aptitude. It was Ned's philosophy that the sale was only half complete until the wife was sold as well as the husband. Ned's advertising style and approach is still studied and used today and has never gone out of style." Congratulations Jeff Lee from Canada!
(photo Ned Jordan: Horwitz Collection)

Friday, 15 December 2006