Quiz Archive

About Quiz # 275: 1928 McLaughlin Buick

1928 McLaughlin Buick - Prince of WalesWe expected to receive a lot of response on this quiz, as this is a well known “special”. But no, only five of you came up with the answers: Jeff Lee, John Jarrett, Luk Martens, Hugh Nutting and jury member Ian Hayhurst. From those we chose as winner Luk Martens from Belgium who told us all we wanted to know: “This is a 1928 McLaughlin-Buick, specially built for the visit of the Prince of Wales to Canada. Early in the 20th century, McLaughlin was one of the first in Canada specializing in building car bodies. He became a personal friend and business partner of William Durant, founder of GM. His company became "General Motors of Canada" in 1918, even assembling Chevrolets. Apart from the badges and wheel hubs, there's little difference between Canadian and US-made Buicks, although McLaughlin provided some specific bodies not available in the US. These were mainly exported to British commonwealth markets, thus with right-hand drive. Not so with this one, which stayed in Canada. Two specials were built and they exist to this day. The car on the picture resides in the storage room of the Canadian Science & Technology Museum, painted light beige with green accents.” Well done Luk! In fact, the McLaughlin Buick has just come out of storage and will be part of the museum's new display called "In Search of the Canadian Car". See you all next week with a new quiz!
(photo and quiz idea Richard Spiegelman)

Comments 

 
#5 2010-06-02 12:04
The similar car in India (serial# 138575, engine# 2,013,551) can be seen here

http://www.team-bhp.com/forum/attachments/vintage-cars-classics-india/66970d1225871262-india-s-first-international-concours-d-elegance-pictures-report-img_0230.jpg

http://www.team-bhp.com/forum/attachments/vintage-cars-classics-india/66972d1225871262-india-s-first-international-concours-d-elegance-pictures-report-img_0234.jpg
 
 
#4 2010-05-31 23:06
This car was obviously built using an altered 1927 McLaughlin Touring body. There is one owned in the western Australian Buick Club with the same belt-line molding. I have yet to find any others with a LaSalle windshield. Other surviving 1927 and 1928 roadsters and tourings used the windshield posts that been used in 1926. Since a photo can't be added to this posting, I can't show any examples. McLaughlin was a custom body builder since the beginning of their firm. A car of this importance would not have been just pulled of a production line. One of the
Diamond Jubilee of Confederation sites has a link to this car calling it a 1927. Do to the Motor Vehicle tax laws, most of the exported McLaughlin-Buicks would have been the Standard series to lower the road taxes. And more than likely many of the ones delivered in Australia and NZ had locally built bodies. Holden and others made very good copies of North American production cars. BTW in this period Slone asked Sam McLaughlin to take his car away from the New York Auto Show because the coachwork was so much better that the Fisher American models.
 
 
#3 2010-05-30 20:39
I agree its not a Fisher body, but I would not dare to say its pure custom build too. I would bet there is a brass square badge on right hand side of firewall, that clearly describes this car as Mclaughlin Buick 28-49 (serial# 139645 engine# 2034106), model designation means 7 passenger touring on 128" wheelbase with 274 cid engine. In Antique Automobile Quarterly (Fourth Quarter 1974 - Vol. XII, No. 4 - Pg. 12 & 13) there is a photo of the Prince arriving at City Hall in Toronto on Aug. 6/27 and there are 4 open cars clearly shown. This neg. is on file with the Public Archives in Ottawa (No. C-67205).

Model year 1928 run (as usually) from Aug 1st 1927 to July 31st 1928, so in August 1st must have been few thousands cars already built for market launch. Per production records Flint (US) built 2 seven pass tourings under designation 28-49, much more of them were built in Canada as McLauglin Buick, probably few thousands. My 1928 McLaughlin Part List for Master Series shows few thousands exceptions when ordering upholstering and trim materials for 29-49 models ONLY. I have positively identified 5 of them still in existence, below are serial numbers and engine numbers for 4 of them.
Note that the sequence of McLaughlin serial numbers (lowest first) of these 4 cars (138575, 139645, 140099, 140320) and the sequence of their respective engines (2013551, 2034106, 2080521, 2091312) is the same, that corresponds Flint engines shipping to Canada.
 
 
#2 2010-05-29 18:26
A few Canadian history facts related to this car. The Prince of Wales and Prince George were in Canada for the Diamond Jubilee of Confederation which started July 1, 1927. McLaughlin did not have a production open touring car for the 1927 model year. Most GM divisions had a proto-type shop called the Sample Body Department where new parts and cars of this type were built. It would have taken at least 2 months to build - meaning the chassis was likely built in April 1927. In 1927 GM of Canada did not build Cadillacs. This car has a 1927 LaSalle windshield that was imported from Detroit. This new style 1928 front fender took more that 100 templates to use in making the dies. Budd made the Cadillac fenders in this period. By 1927 there would have been a supply on the 1928 style fenders to start training assembly line workers for the start-up on the 1928 model run in the fall of 1927. Also Packard had a lawsuit against Buick USA for the radiator design. Packard won the an all new Buick radiator was in the works for the 1929 cars. This McLaughlin-Buick touring car has other Packard styling features like the belt-line trim - it is very 6th series Packard pheaton in design. Though this car looks like a 1928 Buick, it is in fact a 1927 Master series 7 passenger touring. Buick USA did not offer 1928 Fisher built touring bodies either. So most all this body was custom built.
 
 
#1 2010-05-29 09:02
Hi,
unfortunately I missed this quiz as my computer was down last weekend. In fact the specials built on Master Six chassis (128 inch wheelbase, 6 cylinder OHV of 274 ci, type designation 28-49 that is 7 passenger touring) were built at least 3, 3 of them are known to exist. The Canadian car (Serial# 139645 engine# 2034106), one is India (Serial# 138575 engine# 2013551) and the third one in United Kingdom (serial# 140099 engine# 2080521). I own 28-49 (Serial# 140320 engine# 2091312). More detailed discussion is at http://forums.aaca.org/f165/1928-mclaughlin-prague-257454.html
Josef
 

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