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Sorry it is no Steyer, no Puch and no Alfa Romeo. The famous international rally to which we referred was of course the New-York to Paris of 1908 (see the car). No less than seven competitors produced the Make Protos. When you click the photo you'll that the idea behind quiz 386 was an advert of the Moll company (motorcars & motor-cycles) in Holland.
No less than seven competitors and jurymembers identified the car as a Protos C type. Martin Reichmayr, Moritz, Bernard Correge, Fedor, Hugo Modderman and jury members Ingo Jost, Fritz Hegeman and Ronnie Marenzi. Only jurymember Robbie had the guts to add a single year to this car: 1919 and he must be pretty close as the advert apeared in December 1922. The coachwork is a T4 as mentioned by Hugo Modderman, while at the same time is it intersting to learn that Heinzgerd Schott claims that the body is presumably made by Karl Weinberger from Munich who did many Protos cars. In the end we decided to honour Mr. Moritz who came up withe the right answer, plus the fact that the V-shape radiator is an hommage to Protos designer Ernst Valentin who before Protos also worked for Gobron-Brillié, Nagant, Rex-Simplex and the Berliner Motorwagen Fabrik. Congratulations Moritz. We love to learn!
(quiz idea Gerard Brands)
Last week this remarkable La Salle was offered by a the Dutch auction house BVA. On top of the open car you see a full-size plaster horse with steering wheel (!) with which the car could really be conducted. This 1929 La Salle is a ‘recreation’ of one of the original so-called Horsemobiles that were built for the Moxie company. Moxie started in the 1880s producing soda water and from about 1905 they started using cars to advertise their drinks, which became quite popular in the prewar period all over the United States. Today the popularity of Moxie has declined but it is still for sale (check the most refreshing freshdrink website in the world)
It is unclear why Moxie decided to use a horse on a car to promote its products. It seems that the company liked to create an image of courage and adventure around its brand name and maybe the PR people of Moxie thought that riding a horse would show more courage than riding a car. At least these cars must have drawn much more attention than many other publicity vehicles. The first Horsemobile appeared in 1916 and the last ones were used in the 1950s. One original La Salle Horsemobile and an earlier Buick seem to have survived. At least one Springfield Rolls-Royce was converted to a Horsemobile in the 1930s. Check this Moxie line up...
Attached 2 photos, the first which shows me (the young chap in the middle) at 5 or 6 years with my younger sister and my mother. This must have been about 1965 or 66 and the car is an Austin 12 tourer (I believe).
My dad, a mechanical engineer, frequently worked on prewar car projects, getting the cars roadworthy and ready for spring and summer rides in Hampshire and Sussex where we lived at that time. Come Autumn he'd be itching for a new project and I can remember reading out the adverts in the "Exchange & Mart" on the way to school and being instructed to mark the most interesting adverts so my dad could beat any other punters to it and pick up a bargain. In January 1973 our family emigrated to Switzerland with (among other household articles) 3 old cars: a prewar Morris Minor, an early Austin Chummy and - in driveable condition - a 1936 Singer Le Mans 2 seater sports.
Since Britain had only just joined the EU, we were held up at the border in Calais by the French customs. It took my dad, his brother and his brother-in-law 2 days to sort out the paper work and to convince the custom officers we weren't trying to dispose of "old english bangers" in France. Mind you, it didn't bother us kids as we could play on the beach and watch the hovercrafts come in from Folkstone at regular intervals with my mother making tea in the caravan. The wintery crossing through France (no motorways...) with the family dog and multiple blankets to keep me warm left a lasting impression -> I had caught the old car bug. I've been an enthusiast ever since - in particular for the 1930's english makes & models. Two years ago, I finally bought my own PWC (see 2nd picture) - a 1936 Riley Merlin Airline coupe - which I tinker with and tour around Switzerland (avoiding France for obvious reasons...)
(edition 5000 competition / comp5000 )
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