About quiz # 256
The Red Devil
Many of you had no problem in identifying the man with the pointed beard as Camille Jenatzy, the Belgian racing driver. He was also known as ‘The Red Devil’ because of his outfit, a long red cape and cap. However, many overlooked our other question which was what make of spare part he represented. True, the image of the Red Devil appeared as early as 1910 in an advert by the German parts supplier Robert Bosch. But what we really wanted to hear from you was the name of the subsidiary ‘American Bosch’ as from 1925 this logo was first used on a car radio. Only Robb Stewart came up with both answers as he wrote: “I was able to find out more about the Red Devil from the Bosch company website. They state that it most likely came from a 1910 portrait of the Belgian race driver Red Devil Camille Jenatzy by artist Julius Klinger. Robert Bosch started his company in 1886 in Stuttgart to make magnetos and then spark plugs. He opened an American branch in 1906. In 1918 the American assets were seized and became "American Bosch". They went on to make light bulbs, windshield wipers, switches, radios, televisions and a variety of power tools.” Congratulations on your second win, Robb! (With thanks to Bruno Costers for the idea and the pictures)
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Editor's Choice:
Front Wheel Drive vintage racing is a rare-rare delight: 1928 Alvis TT Replica. Private sale, Australia.
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Solid weekend planning: Model A Pick-Up. Private sale, UK.
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