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Carl F.W. Borgward was the owner of the Hansa, Hansa-Lloyd and Goliath works. The production of the Hansa 1100 was carried on until July 1939, and a new 6-cylinder model, the 2300, based on Hansa’s 1700 appeared under the name Borgward. After World War 2 the names Goliath and Lloyd reappeared on smaller cars made by the Borgward group.
The first post-war Borgward was the Hansa 1500 which appeared in 1949 at the Geneva Salon. With its all-enveloping body it was a real sensation, being the first German post-war car with this style. The production Borgward models which followed the ‘1500’ were the ‘Borgward 1800’ (also available with Diesel engine), and the 6-cylinder ‘Borgward 2400’. In 1954 the ‘1800’ was developed into the unitary-construction Borgward Isabella. It proved a very successful model, and was available also in a TS (touring Sport) version, developing 75bhp. From the Hansa 1500 and Borgward Isabella some very successful racing versions with push-rod as well as twin ohc units were derived, with outputs of up to 140bhp. In 1958 Borgward retired from racing. The last Borgward model was the 100bhp 6-cylinder 2.3-litre limousine, with optional air suspension, which was manufactured from only about 10 months before the collapse of the Borgward group.
The Lloyd Arabella de Luxe was marketed under the Borgward name in 1960 and 1961, however, and the Isabella was still available in 1966 from a small firm which obtained large stocks of original Borgward parts.
Source: Georgano, encyclopedia of motorcar; HON
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