Cadillac

US, 1903 to date

(1) Cadillac Automobile Co, Detroit, Mich., 1903 – 1905

(2) Cadillac Motor Car Co, Detroit, Mich., 1905 to date

The ‘Standard of the World’ started humbly as a single-cylinder car selling for $750. Henry M. Leland, its creator, had been associated with Henry Ford and has also built engines for Oldsmobile. The Model-A Cadillac was markedly similar to the early Fords in having a horizontal underfloor engine, 2-speed planetary transmission and central chain drive via a spur-type differential, but Cadillac’s 1½-litre inlet over exhaust power unit had one cylinder where Ford used two. There was no bonnet on the early Cadillac models. This very successful design remained in production until 1908, later improvements including rack-and-pinion steering, transverse front suspension and a dummy bonnet. The Cadillac marque was introduced to Britain by F.S. Bennett, who in 1908 conducted a ‘standardization test’ at Brooklands. Three single-cylinder Cadillac cars were dismantled and the parts mixed up – they were then reassembled and the vehicles run on the track. The R.A.C. awarded Cadillac the Dewar Trophy for this achievement.

A 30hp 4-cylinder Cadillac car with separate cylinders and copper jackets was announced for 1906 and 75.000 of this type Cadillac were sold before it was discontinued in 1914. The original planetary transmission gave way first to a conventional 3-speed box, and finally in 1914 to a 3-speed box with 2-speed back axle. Cadillac was one of the firms organized into the General Motors group in 1909 by W.C. Durant, and in 1910, when a 4-cylinder Cadillac tourer could be bought for $1600, the company was claiming that tolerance on 112 parts of the car were accurate to one-thousandth of an inch. 1912 saw a most important Cadillac innovation: the standardization of the Delco system of electric lighting and starting on the Cadillac, now of 5½-litres capacity and capable of 60mph. The first left-hand drive Cadillac of 1915 was also the first of the company’s V8s, to become as much a hallmark of the breed as were Buick’s overhead valves. Inspired by the De Dion Bouton of 1910 it had 5.1-litre engine and sold for $2700. 13.000 V8 Cadillac  cars were sold in the first year of production and the model was widely used by the U.S. Army in World War 1. Cylinder heads were detachable from 1917 on, and 1924 Cadillac versions had Duco cellulose finish and front wheel brakes.

In 1927, when 47.000 Cadillac cars were sold, a less expensive companion make, La Salle appeared, and the cars were restyled in 1928. The synchromesh gearbox made its world debut with the 1929 Cadillac models, which also featured chromium plating and safety glass, with a price range from $3.295 to $5.995. 1930 saw the advent of the ohv Cadillac V16 of 7.4-litres, which gave 185bhp and had a wheelbase of 12ft 4in. This sold at an average rate of 500 Cadillac cars a year for eight seasons in the $6.000-$9.000 price backet. It was joined in 1931 by an equally impressive ohv 6-litre V12 Cadillac for sale. Improvements over the next few years included power brakes (1931), ride control (1932), no-draught ventilation (1933), Dubonnet type independent front suspension (1934) and ‘turret-top’ all-steel bodies (for sale in 1935). 1938 Cadillac models had column change as standard, a year ahead of other GM products, while the V12 and V16 were dropped in favour of a side-valve short-stroke Cadillac 16-cylinder model which was made until 1940. Another new model for Cadillac in 1938, the 8-cylinder Cadillac Sixty Special, anticipated GM’s 1940 styling with its absence of running boards and 4-light sedan bodywork. 5.7-litre side-valve V8s in three wheelbase lengths made up the 1941 Cadillac range, on which Hydramatic transmission was optional for the first time.

The post-war era was to see Cadillac outstrip all its competitors in the top-price class and become an international symbol of wealth. Sales climbed from 66.000 cars in 1941 to 103.857 Cadillac cars in 1950, and to a new record of 165.959 Cadillac cars in 1964. Tail fins made their first appearance on Cadillac’s 1948 fastback coupé, and in 1949 Cadillac, along with Oldsmobile, adopted overhead valves and oversquare cylinder dimensions, their new 5.4-litre engine developing 160bhp. Cadillacs were raced at Le Mans in 1950 by Briggs Cunningham and the Cadillac engine was also used in export editions of Britain’s J2. Allard. Power output increased steadily: 190bhp in 1952 (by which time manual transmission was no longer offered), 210bhp in 1953 (when a 12-volt electric system was standardized), and 230bhp in 1954, the year when panoramic wrap-around windscreens and power-assisted steering became standard on the Cadillac for sale.

The expensive Cadillac Eldorado Brougham of 1957 (it cost over $13.000) was the first car to have air suspension (dropped after a few seasons) as standard equipment, while Cadillac, along with Lincoln, started the fashion for four headlamps, that later became universal in the USA. 1966 Cadillac cars featured GM’s perimeter-type chassis frame, a 340bhp 7-litre engine, variable-rate power steering, full air conditioning, electric door locks and seat controls, a time switch for the headlamps and a six-position steering wheel. Prices started at $4.650. In 1967 Cadillac set a new sales record of 213.161 cars, bettered in 1969 with 266.798/ They introduced a fwd car on Oldsmobile Toronado lines, the Fleetwood Cadillac Eldorado with torsion-bar ifs, self-levelling suspension, and front disc brakes, these last being applied to the more expensive Cadillac Fleetwoods with conventional drive, and to all the 1969 Cadillac range. Capacity of the Cadillac V8 engine was increased – to 7.735cc in 1968 and to 8.2 litres in 1970, but otherwise there were no major changes. In 1973 Cadillac were one of the few firms offering a nine-seater limousine: the Cadillac 75 with a wheelbase of 12ft 7½in and an overall length of 20ft 8in.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Mercury

US, 1904

Mercury Machine Co, Pittsburgh, Pa.

The Mercury car was a two-seater with a 2-cylinder water-cooled engine of 7hp. A liding-gear transmission was used and the weight of the Mercury car was 1.250lb. The price of the Mercury car was $295 and a top cost $100 extra.

GB, 1905

Ivanhoe Motor Co, Cricklewood, London N.W.

The Mercury car company made a small number of 24hp 4-cylinder Mercury cars which they also called Ivanhoes. In 1906 they became agents for Weigel and planned to show these cars on their stand at Olympia, but permission was refused because they had said in their application that they would show Ivanhoes. In fact, only second-hand Mercury cars were shown on the stand, but they stressed that the Weigel could be seen at the works.

GB, 1914 – 1923

(1) Medina Engineering Co Ltd, Twickenham, Middlesex, 1914 – 1920

(2) Mercury Cars (production) Ltd., Twickenham, Middlesex, 1920 – 1923

The Mercury car was a conventional light car with a 10hp 4-cylinder monobloc engine and shaft drive. One Mercury car model only was made before the war, but in 1920 there were three Mercury cars, a 9.5, 10.2 and 11.9hp. Bodies were the usual two- and four-seaters.

US, 1914

Mercury Cyclecar Co, Detroit, Mich.

The Mercury cyclecar differed little from other of that breed, except that Mercury car had a self-supporting body which eliminated the chassis frame; in other words integral construction. The engine was a 9hp 2-cylinder air-cooled unit, and the Mercury car used friction transmission and belt final drive. Body styles were a monocarp, a tandem two-seater and a light van.

US, 1918 – 1920

Mercury Cars Inc, Hollis, N.Y.

A small, assembled car of limited production, the Mercury car used a Duesenberg or Weidely 4-cylinder engine and the Mercury car was equipped with a door in the floor to give the driver ready access to the service brake mechanism.

US, 1938 to date

Ford Motor Co, Detroit, Mich.

The Mercury car, a product of Ford’s Lincoln Division, was intended to rival GM’s Oldsmobile and Buick, and widen Ford penetration of the American market. The Mercury car was in effect an enlarged Model 91 Ford V8 with a 3.9-litre 95bhp engine. At $957 the Mercury car cost $230 more than its smaller sister, but the Mercury car was $40 less than Buick’s cheapest 4-door sedan. Hydraulic brakes were standard from the start on Mercury cars and evolution followed established Ford lines, with no drastic changes until 1949, when the new low silhouette, hypoid rear axle, and coil-spring independent front suspension were incorporated on the Mercury car. Capacity of the engine of the Mercury car went up to 4.2-litres and the front-end styling of the Mercury car emphasized the association with Lincoln. Mercury cars, like Ford, progressed to overhead valves and oversquare cylinder dimensions and in 1955 buyers of the Mercury car had a choice of two V8 engines of 188 and 198bhp. An inexpensive Mercury Medalist series was added in 1956 and in 1957 the standard power unit was a 255bhp. Mercury cars became bigger and more expensive in 1958 and 1959 to avoid clashing with the Edsel range from the same stable, and a 6.3-litre, 360bhp engine was available in Mercury cars.

In 1961 Mercury cars broke with tradition, and offered for the first time something other than a V8; not only was there the option of a 3.6-litre six in the regular Mercury car range, but there was also a semi-compact Mercury car, the 2.4-litre Mercury Comet, a Mercury car with a 9ft 6in wheelbase parallel with Ford’s Falcon. The Mercury Comet sold for $2.084 in 1962, when the largest of the standard V8s was a rather modest 4.8-litre. 1963 saw a return to bigger things on Mercury cars, with 6.4-litre and 6.8-litre engines available in the top-price Mercury Monterey models, which also included a Breezeway sedan with forward-sloped rear window as already used on Ford of Britain’s 1960 Anglia. Though the Mercury Comet was retained for 1966 with a 3.3-litre engine, the biggest Mercury cars looked like Lincoln’s Continental on a reduced scale; the wheelbase of the Mercury car is 10ft 3in, with 6.4-litre, 6.7-litre and 7-litre engines available. For the more sporting motorist there was the Mercury Comet Cyclone with compact dimensions and a 6.4-litre V8 unit. A 1967 sports coupé version, the Mercury Cougar, heralded a return to the waterfall-type radiator grille on the Mercury car so generally popular in the early 1950s.

Subsequent Mercury car developments were aimed at keeping station in the tricky medium-priced market, with the sporting element represented by the Mercury Cyclone and Mercury Cougar coupés (with V8 engines of up to 390bhp) and the luxury sector covered by the Marquis Brougham, which in 1969 form aped the Lincoln with its concealed headlamps, and came with 7-litre V8 unit and automatic as standard. Regular family Mercury cars were the Montego on a 9ft 9in wheelbase, and the stock Mercury car of 10ft 4in. In 1971 there was a Mercury edition of Ford’s Maverick compact, the Comet. Wheelbase was 8ft 7in, and engine options of the Mercury car were sixes of 2.8-litres, 3.3-litres or 4.1-litres, or a small 4.9-litre 210bhp V8. Basic price was a low $2.217, and it was continued into 1972 along with the Cougar, Montego, Monterey, Colony Park and Marquis lines, though new Federal regulations took their toll for Mercury cars, and the most powerful engine option gave only 266bhp, as against 375 in 1970. Mercury Montegos had front disc brakes as standard,  as had 1973 Mercury Cougars, which came with a traditional radiator grill in Humber-Sunbeam style. Most of the 1973 improvements on Mercury cars concerned safety (e.g. reinforced bumpers and radial-ply tyres as standard on the big sedans). Ford’s Lincoln-Mercury Division also distributed the German Ford Capri with 2-litre or 2.6-litre engine.

Source: Georgano, encyclopedia of motorcar; GMN, GNG, KM, MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com