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The ‘Standard of the World’ started humbly as a single-cylinder car selling for $750. Henry M. Leland, its creator, had been associated with Henry Ford and has also built engines for Oldsmobile. The Model-A Cadillac was markedly similar to the early Fords in having a horizontal underfloor engine, 2-speed planetary transmission and central chain drive via a spur-type differential, but Cadillac’s 1½-litre inlet over exhaust power unit had one cylinder where Ford used two. There was no bonnet on the early Cadillac models. This very successful design remained in production until 1908, later improvements including rack-and-pinion steering, transverse front suspension and a dummy bonnet. The Cadillac marque was introduced to Britain by F.S. Bennett, who in 1908 conducted a ‘standardization test’ at Brooklands. Three single-cylinder Cadillac cars were dismantled and the parts mixed up – they were then reassembled and the vehicles run on the track. The R.A.C. awarded Cadillac the Dewar Trophy for this achievement.
A 30hp 4-cylinder Cadillac car with separate cylinders and copper jackets was announced for 1906 and 75.000 of this type Cadillac were sold before it was discontinued in 1914. The original planetary transmission gave way first to a conventional 3-speed box, and finally in 1914 to a 3-speed box with 2-speed back axle. Cadillac was one of the firms organized into the General Motors group in 1909 by W.C. Durant, and in 1910, when a 4-cylinder Cadillac tourer could be bought for $1600, the company was claiming that tolerance on 112 parts of the car were accurate to one-thousandth of an inch. 1912 saw a most important Cadillac innovation: the standardization of the Delco system of electric lighting and starting on the Cadillac, now of 5½-litres capacity and capable of 60mph. The first left-hand drive Cadillac of 1915 was also the first of the company’s V8s, to become as much a hallmark of the breed as were Buick’s overhead valves. Inspired by the De Dion Bouton of 1910 it had 5.1-litre engine and sold for $2700. 13.000 V8 Cadillac cars were sold in the first year of production and the model was widely used by the U.S. Army in World War 1. Cylinder heads were detachable from 1917 on, and 1924 Cadillac versions had Duco cellulose finish and front wheel brakes.
In 1927, when 47.000 Cadillac cars were sold, a less expensive companion make, La Salle appeared, and the cars were restyled in 1928. The synchromesh gearbox made its world debut with the 1929 Cadillac models, which also featured chromium plating and safety glass, with a price range from $3.295 to $5.995. 1930 saw the advent of the ohv Cadillac V16 of 7.4-litres, which gave 185bhp and had a wheelbase of 12ft 4in. This sold at an average rate of 500 Cadillac cars a year for eight seasons in the $6.000-$9.000 price backet. It was joined in 1931 by an equally impressive ohv 6-litre V12 Cadillac for sale. Improvements over the next few years included power brakes (1931), ride control (1932), no-draught ventilation (1933), Dubonnet type independent front suspension (1934) and ‘turret-top’ all-steel bodies (for sale in 1935). 1938 Cadillac models had column change as standard, a year ahead of other GM products, while the V12 and V16 were dropped in favour of a side-valve short-stroke Cadillac 16-cylinder model which was made until 1940. Another new model for Cadillac in 1938, the 8-cylinder Cadillac Sixty Special, anticipated GM’s 1940 styling with its absence of running boards and 4-light sedan bodywork. 5.7-litre side-valve V8s in three wheelbase lengths made up the 1941 Cadillac range, on which Hydramatic transmission was optional for the first time.
The post-war era was to see Cadillac outstrip all its competitors in the top-price class and become an international symbol of wealth. Sales climbed from 66.000 cars in 1941 to 103.857 Cadillac cars in 1950, and to a new record of 165.959 Cadillac cars in 1964. Tail fins made their first appearance on Cadillac’s 1948 fastback coupé, and in 1949 Cadillac, along with Oldsmobile, adopted overhead valves and oversquare cylinder dimensions, their new 5.4-litre engine developing 160bhp. Cadillacs were raced at Le Mans in 1950 by Briggs Cunningham and the Cadillac engine was also used in export editions of Britain’s J2. Allard. Power output increased steadily: 190bhp in 1952 (by which time manual transmission was no longer offered), 210bhp in 1953 (when a 12-volt electric system was standardized), and 230bhp in 1954, the year when panoramic wrap-around windscreens and power-assisted steering became standard on the Cadillac for sale.
The expensive Cadillac Eldorado Brougham of 1957 (it cost over $13.000) was the first car to have air suspension (dropped after a few seasons) as standard equipment, while Cadillac, along with Lincoln, started the fashion for four headlamps, that later became universal in the USA. 1966 Cadillac cars featured GM’s perimeter-type chassis frame, a 340bhp 7-litre engine, variable-rate power steering, full air conditioning, electric door locks and seat controls, a time switch for the headlamps and a six-position steering wheel. Prices started at $4.650. In 1967 Cadillac set a new sales record of 213.161 cars, bettered in 1969 with 266.798/ They introduced a fwd car on Oldsmobile Toronado lines, the Fleetwood Cadillac Eldorado with torsion-bar ifs, self-levelling suspension, and front disc brakes, these last being applied to the more expensive Cadillac Fleetwoods with conventional drive, and to all the 1969 Cadillac range. Capacity of the Cadillac V8 engine was increased – to 7.735cc in 1968 and to 8.2 litres in 1970, but otherwise there were no major changes. In 1973 Cadillac were one of the few firms offering a nine-seater limousine: the Cadillac 75 with a wheelbase of 12ft 7½in and an overall length of 20ft 8in.
Source: Georgano, encyclopedia of motorcar; MCS
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com
The makes Willys, Overland and Willys-Knight are inseparable, if only ecause of their confusing nomenclature. The original product of the Standard Wheel Co, as Overland cars were originally called, was a tiller-steered single-cylinder runabout with solid tyres which differed from most of its contemporaries in having its engine mounted in front under a real bonnet. This Overland car sold for $595. This Overland car had grown up by 1905 into a wheel-steered 1.3-litre twin, still with planetary transmission, and the company changed its style and moved to Indianapolis. Financial difficulties In 1907 brought John North Willys, and Elmira, N.Y. automobile dealer into the picture, and under his ownership a $1.250 4-cylinder Overland cars was produced, this having a pedal-controlled planetary transmission in the Ford manner, separately-cast cylinders, and a transaxle. There were two sixe-cylinder Overland cars in 1909, an Overland car at $2.000, and the 45hp Willys costing $250 more. Both the Willys name and multi-cylinder engines disappeared in 1910, and production of 4-cylinder Overland cars was concentrated in the old Pope factory at Toledo. During these years Willys continued to distribute the Marion, for which he had held an agency in the Elmira days. High-tension magneto ignition was used on the 1912 Overland cars, which included a 3.2-litre 2-speed Overland Model 58 at $850, a 3-speed version (Model 59 Overland car) with conventional gearbox at $900, and two bigger 4 Overland cars at $1.200 and $1.500 respectively. By 1914 Overland cars had moved into the ranks of the best-sellers with the 79 series Overland car at $950, a 4-litre car which helped to sell 80.000 Overland cars that year. 1915 saw a sv Overland 6 at $1.145, with the group moving up into second place behind Ford in the sales race. Willys-Knight, still a young make, was placed eighteenth: and in 1916 a second Willys 6, with 5-litre engine, joined the range, to remain there for three seasons. Willys-Knight had a V8 on a 10ft 5in wheelbase for $1.950 in 1917, but in 1919 4s Overland cars only were being made, the chassis L-head Overland car having made its appearance at the low price of $495. The 4-cylinder Willys-Knight had 3.3-litre engines and sold around the $1.400 mark.
In 1920 Willys Overland Crossley Ltd was formed in England with works at Stockport: this was a subsidiary of Crossley Motors Ltd, and assembled Overland cars for the British market. It originated nothing save in 1924 version of the Overland car powered by a 1.802cc Morris-Oxford engine. Overland cars continued to sell well in America, the Overland Model-92 ‘Redbird’ appearing in 1923 and helping to push the year’s sales up to 196.000 Overland cars. Sixes were back in the Overland carprogramme for 1925, the Overland car being a straightforward 3.3-litre sv machine selling for $895, while Willys-Knight’s Model-66 had a 60bhp 3.9-litre unit and front wheel brakes, and cost $1.845. It supplanted the sleeve-valve 4s the following year, and 1926 also saw the first of Overland cars 2.2-litre 4-cylinder ‘Whippet’ series, priced at $625: these Overland cars repeated the success of the 1919 type. ‘Whippets’ had front wheel brakes in 1927, in which year a companion 2.4-litre 6 Overland car was listed, as well as a smaller and cheaper Model-70 Willys-Knight. This could be bought for only $1.145 in 1928 – a record year both for the group and for the Knight-engined machines, which found 55.000 customers. Other Willys-Overland car products during this period were the Stearns-Knight and Falcon-Knight. The Whippet Overland car was restyled for 1929. The Whippet was now a Willys rather than an Overland car, and in 1931 the 4-cylinder cars were dropped. Sales also slumped, and the sleeve-valve Willys-Knights were allowed to die out with the 87bhp Model-66E of 1932. From 1933 to 1936 the Overland car company struggled through a receivership, making only a 2.2-litre sv 4, the Overland Model 77, with some pretensions to aerodynamic shape and a low price of $445, but this Overland car was brought up to date in 1937 with new styling and synchromesh. The Overland car acquired hydraulic brakes in 1939, reverting briefly to the name of Overland cars: both name and styling of the Overland car were different again by 1941, when the Overland car went under the designation ‘Willys-Americar’, with roomier bodywork, hypoid final drive, and a list price of $705.
During World War 2, Willys-Overland cars, along with Ford, were responsible for series production of the famous 4x4 Bantam inspired ‘Jeep’, and Willy-Overland cars continued its manufacture to civilian account after the War, licences being sold to Hotchkiss in France and Mitsubishi in Japan among others.
Source: Georgano, encyclopedia of motorcar; MCS
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

