Chalmers / Chalmers-Detroit

US, 1908 – 1924

Chalmers Motor Car Co, Detroit, Mich.

The Chalmers was one of the most popular automobiles made in the United States for more than a decade. The Chalmers was the successor to the Thomas-Detroit which was built by a company which had been founded in 1906 by E.R. Thomas (builder of the Thomas car in Buffalo, N.Y.), Roy D. Chapin and Howard Earle Coffin; the two latter had previously served at Oldsmobile. The Thomas-Detroit of which some 500 were sold during the first year of production, was marketed through the parent firm in Buffalo which manufactured a larger line of cars under the Thomas emblem. The Thomas-Detroit was a medium priced four-cylinder car which had been designed by Coffin. In 1907, Hugh Chalmers, vice president of the National Cash Register Co and a noted salesman, entered the firm. Shortly after, he bought a half of E.R. Thomas’ stock and became president of the company which became the Chalmers-Detroit Motor Company. The Thomas-Detroit became the Chalmers-Detroit in 1908 and in 1910, the Chalmers. Open and closed Chalmers models in two lines comprised the Chalmers four-cylinder cars, with self-starters appearing in 1912. Chalmers (as Chalmers-Detroit) had distinguished itself in road races as early as 1908 when W.R. Burns won the Motor Parkway Sweekstakes at Jericho, N.Y., averaging 48.7mph in the six-lap 140.76 mile run.

In 1913, the Chalmers brought out its first 6-cylinder model, as well as the four and apart from small mechanical and design changes, continued both until 1914. The Chalmers four was dropped from the 1915 line, however, and sixes were to be used exclusively in Chalmers until the ending of manufacture. By 1915, some 20.000 Chalmers cars per year were coming off the Chalmers production line and would even exceed that figure before the advent of World War 1. In 1917, an L-head motor replaced the earlier overhead-valve type and on August 4th, Chalmers again headed racing news when Joe Dawson won the 24-hour stock Car Endurance Run at Sheepshead Bay, N.Y. Sales flagged following the end of the war and Hugh Chalmers, always the salesman, and with the realization that a competitor, Maxwell, wasn’t faring well either, arranged to lease his Chalmers plants to Maxwell, using his salesmanship to promote the two concerns and getting the benefit of Maxwell tooling and manufacturing equipment. By the early 1920s, however, many makes of cars were in financial difficulties due to over-expansion and recession, and Walter P. Chrysler was called in to try and reorganize Maxwell. Chrysler was at this time planning his own corporation and in 1922 Chalmers was taken over by Maxwell which had become a Chrysler subsidiary. The last Chalmer cars for sale were equipped with Lockheed hydraulic brakes but 1923 was the last year of Chalmers production with some 9000 units leaving the factories. The Maxwell survived until 1925 when it became the Chrysler Four.

Source: Georgano, encyclopedia of motorcar; KM
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Mercer

US, 1910 – 1925; 1931

(1) Mercer Autocar Co, Trenton, N.J., 1910

(2) Mercer Automobile Co, Trenton, N.J., 1910 – 1925

(3) Elcar Motor Car Co, Elkhart, Ind., 1931

The Mercer car was named after Mercer County, New Jersey, where the Mercer car was made. The most famous Mercer car of all was the Mercer Type 35 Runabout of 1911, designed by Finlay R. Porter. The specification of this Mercer car was ordinary enough, embracing at first a 5-litre, 4-cylinder, Continental-built T-head engine that produced a little over 10bhp per litre at a leisurely 1.700rpm. There were 3 forward speeds. The classic ‘body work’ consisted of a bolster tank, two bucket seats, and a monocle windscreen. However, in common with other speedsters, the Mercer car weighed very little and could pull a high axle ratio, which helped the Mercer car to attain a guaranteed 70mph. In 1912, by contrast, a few Mercer cars were made with the Owen Magnetic’s Entz transmission. A more efficient, L-head engine giving up to 89bhp at 3.000rpm according to tune was substituted in 1915. Also, the Mercer car had a 4-speed gearbox. This 22 Series was designed by E.H. Delling. However, some of the old Raceabout’s character was lost, in that the body of the new version had sides and a bench-type front seat, instead of the two stark bucket seats of the first type. Indeed, full touring Mercer cars were offered as well. The Mercer Series 4 and 5, beginning in 1919, had yet another designer in A.C. Schultz, and even had an electric starter. Nevertheless, these Mercer cars were still European in concept in that the engines had a fixed head and a magneto, and drove through a plate clutch and, however much they had compromised with popular taste, the Mercer car could still attain 75mph. A six with an ohv engine made by Rochester was introduced at the same time, and sixes alone were made from 1923. The old line of Mercer cars finally died two years later. However magnificent they may have been, the Mercer car bore too little relation to what the public wanted to survive. Production never exceeded 500 Mercer cars a year. An attempt was made by the Elcar Motor Co and the engine by Continental. The latter was a straight-8 providing 140bhp and 100mph.

Source: Georgano, encyclopedia of motorcar; TRN

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com