Chalmers / Chalmers-Detroit

US, 1908 – 1924

Chalmers Motor Car Co, Detroit, Mich.

The Chalmers was one of the most popular automobiles made in the United States for more than a decade. The Chalmers was the successor to the Thomas-Detroit which was built by a company which had been founded in 1906 by E.R. Thomas (builder of the Thomas car in Buffalo, N.Y.), Roy D. Chapin and Howard Earle Coffin; the two latter had previously served at Oldsmobile. The Thomas-Detroit of which some 500 were sold during the first year of production, was marketed through the parent firm in Buffalo which manufactured a larger line of cars under the Thomas emblem. The Thomas-Detroit was a medium priced four-cylinder car which had been designed by Coffin. In 1907, Hugh Chalmers, vice president of the National Cash Register Co and a noted salesman, entered the firm. Shortly after, he bought a half of E.R. Thomas’ stock and became president of the company which became the Chalmers-Detroit Motor Company. The Thomas-Detroit became the Chalmers-Detroit in 1908 and in 1910, the Chalmers. Open and closed Chalmers models in two lines comprised the Chalmers four-cylinder cars, with self-starters appearing in 1912. Chalmers (as Chalmers-Detroit) had distinguished itself in road races as early as 1908 when W.R. Burns won the Motor Parkway Sweekstakes at Jericho, N.Y., averaging 48.7mph in the six-lap 140.76 mile run.

In 1913, the Chalmers brought out its first 6-cylinder model, as well as the four and apart from small mechanical and design changes, continued both until 1914. The Chalmers four was dropped from the 1915 line, however, and sixes were to be used exclusively in Chalmers until the ending of manufacture. By 1915, some 20.000 Chalmers cars per year were coming off the Chalmers production line and would even exceed that figure before the advent of World War 1. In 1917, an L-head motor replaced the earlier overhead-valve type and on August 4th, Chalmers again headed racing news when Joe Dawson won the 24-hour stock Car Endurance Run at Sheepshead Bay, N.Y. Sales flagged following the end of the war and Hugh Chalmers, always the salesman, and with the realization that a competitor, Maxwell, wasn’t faring well either, arranged to lease his Chalmers plants to Maxwell, using his salesmanship to promote the two concerns and getting the benefit of Maxwell tooling and manufacturing equipment. By the early 1920s, however, many makes of cars were in financial difficulties due to over-expansion and recession, and Walter P. Chrysler was called in to try and reorganize Maxwell. Chrysler was at this time planning his own corporation and in 1922 Chalmers was taken over by Maxwell which had become a Chrysler subsidiary. The last Chalmer cars for sale were equipped with Lockheed hydraulic brakes but 1923 was the last year of Chalmers production with some 9000 units leaving the factories. The Maxwell survived until 1925 when it became the Chrysler Four.

Source: Georgano, encyclopedia of motorcar; KM
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Mercury

US, 1904

Mercury Machine Co, Pittsburgh, Pa.

The Mercury car was a two-seater with a 2-cylinder water-cooled engine of 7hp. A liding-gear transmission was used and the weight of the Mercury car was 1.250lb. The price of the Mercury car was $295 and a top cost $100 extra.

GB, 1905

Ivanhoe Motor Co, Cricklewood, London N.W.

The Mercury car company made a small number of 24hp 4-cylinder Mercury cars which they also called Ivanhoes. In 1906 they became agents for Weigel and planned to show these cars on their stand at Olympia, but permission was refused because they had said in their application that they would show Ivanhoes. In fact, only second-hand Mercury cars were shown on the stand, but they stressed that the Weigel could be seen at the works.

GB, 1914 – 1923

(1) Medina Engineering Co Ltd, Twickenham, Middlesex, 1914 – 1920

(2) Mercury Cars (production) Ltd., Twickenham, Middlesex, 1920 – 1923

The Mercury car was a conventional light car with a 10hp 4-cylinder monobloc engine and shaft drive. One Mercury car model only was made before the war, but in 1920 there were three Mercury cars, a 9.5, 10.2 and 11.9hp. Bodies were the usual two- and four-seaters.

US, 1914

Mercury Cyclecar Co, Detroit, Mich.

The Mercury cyclecar differed little from other of that breed, except that Mercury car had a self-supporting body which eliminated the chassis frame; in other words integral construction. The engine was a 9hp 2-cylinder air-cooled unit, and the Mercury car used friction transmission and belt final drive. Body styles were a monocarp, a tandem two-seater and a light van.

US, 1918 – 1920

Mercury Cars Inc, Hollis, N.Y.

A small, assembled car of limited production, the Mercury car used a Duesenberg or Weidely 4-cylinder engine and the Mercury car was equipped with a door in the floor to give the driver ready access to the service brake mechanism.

US, 1938 to date

Ford Motor Co, Detroit, Mich.

The Mercury car, a product of Ford’s Lincoln Division, was intended to rival GM’s Oldsmobile and Buick, and widen Ford penetration of the American market. The Mercury car was in effect an enlarged Model 91 Ford V8 with a 3.9-litre 95bhp engine. At $957 the Mercury car cost $230 more than its smaller sister, but the Mercury car was $40 less than Buick’s cheapest 4-door sedan. Hydraulic brakes were standard from the start on Mercury cars and evolution followed established Ford lines, with no drastic changes until 1949, when the new low silhouette, hypoid rear axle, and coil-spring independent front suspension were incorporated on the Mercury car. Capacity of the engine of the Mercury car went up to 4.2-litres and the front-end styling of the Mercury car emphasized the association with Lincoln. Mercury cars, like Ford, progressed to overhead valves and oversquare cylinder dimensions and in 1955 buyers of the Mercury car had a choice of two V8 engines of 188 and 198bhp. An inexpensive Mercury Medalist series was added in 1956 and in 1957 the standard power unit was a 255bhp. Mercury cars became bigger and more expensive in 1958 and 1959 to avoid clashing with the Edsel range from the same stable, and a 6.3-litre, 360bhp engine was available in Mercury cars.

In 1961 Mercury cars broke with tradition, and offered for the first time something other than a V8; not only was there the option of a 3.6-litre six in the regular Mercury car range, but there was also a semi-compact Mercury car, the 2.4-litre Mercury Comet, a Mercury car with a 9ft 6in wheelbase parallel with Ford’s Falcon. The Mercury Comet sold for $2.084 in 1962, when the largest of the standard V8s was a rather modest 4.8-litre. 1963 saw a return to bigger things on Mercury cars, with 6.4-litre and 6.8-litre engines available in the top-price Mercury Monterey models, which also included a Breezeway sedan with forward-sloped rear window as already used on Ford of Britain’s 1960 Anglia. Though the Mercury Comet was retained for 1966 with a 3.3-litre engine, the biggest Mercury cars looked like Lincoln’s Continental on a reduced scale; the wheelbase of the Mercury car is 10ft 3in, with 6.4-litre, 6.7-litre and 7-litre engines available. For the more sporting motorist there was the Mercury Comet Cyclone with compact dimensions and a 6.4-litre V8 unit. A 1967 sports coupé version, the Mercury Cougar, heralded a return to the waterfall-type radiator grille on the Mercury car so generally popular in the early 1950s.

Subsequent Mercury car developments were aimed at keeping station in the tricky medium-priced market, with the sporting element represented by the Mercury Cyclone and Mercury Cougar coupés (with V8 engines of up to 390bhp) and the luxury sector covered by the Marquis Brougham, which in 1969 form aped the Lincoln with its concealed headlamps, and came with 7-litre V8 unit and automatic as standard. Regular family Mercury cars were the Montego on a 9ft 9in wheelbase, and the stock Mercury car of 10ft 4in. In 1971 there was a Mercury edition of Ford’s Maverick compact, the Comet. Wheelbase was 8ft 7in, and engine options of the Mercury car were sixes of 2.8-litres, 3.3-litres or 4.1-litres, or a small 4.9-litre 210bhp V8. Basic price was a low $2.217, and it was continued into 1972 along with the Cougar, Montego, Monterey, Colony Park and Marquis lines, though new Federal regulations took their toll for Mercury cars, and the most powerful engine option gave only 266bhp, as against 375 in 1970. Mercury Montegos had front disc brakes as standard,  as had 1973 Mercury Cougars, which came with a traditional radiator grill in Humber-Sunbeam style. Most of the 1973 improvements on Mercury cars concerned safety (e.g. reinforced bumpers and radial-ply tyres as standard on the big sedans). Ford’s Lincoln-Mercury Division also distributed the German Ford Capri with 2-litre or 2.6-litre engine.

Source: Georgano, encyclopedia of motorcar; GMN, GNG, KM, MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com