Chrysler

US, 1923 to date

Chrysler Corporation, Detroit, Mich.

Walter P. Chrysler, formerly of Buick and Willys, acquired Maxwell-Chalmers in 1923, and the first car to bear his name, the 6-cylinder ‘Chrysler 70’ of 1924, was something of a sensation with its 4-wheel contracting hydraulic brakes and 70mph performance. At $1645 for a Chrysler sedan, 43.000 were sold in 1925. The 1926 Chrysler range was widened to include a 3-litre 4-cylinder ‘Chrysler 58’ to replace the Maxwell and the expensive 4.7-litre 6-cylinder Chrysler Imperial, selling for $3095. The 6-cylinder roadsters offered an excellent road performance for a modest price, as was shown by their 3rd and 4th places at Le Mans in 1928, behind a Bentley and a Stutz. The 1929 Chrysler models had internal-expanding brakes and their body styling and ribbon-type radiator shells were widely imitated in Europe over the next few years.
Meanwhile Chrysler had laid the foundations for a motor empire to rival General Motors and Ford by taking over Dodge and launchin two new makes, the Plymouth Four in the lowest price sector, and the De Soto Six in a slightly higher bracket – all this in 1928. Chrysler sold 98.000 cars in 1929. The 1931 Chrysler cars featured the long, low look inspired by the Cord of 1929; 4-speed gearboxes were offered for  a short while and for the first time a brace of straight-8s featured in the Chrysler range – the medium-priced Chrysler CD, and the 6.3-litre Chrysler CG-type Imperial for the carriage trade, often with bodies by Le Baron. 1932 saw fully flexible rubber engine mountings (‘Floating Power’), automatic clutches and free wheels. Synchromesh followed a year later. Automatic overdrive was available in 1934 on Chrysler, and regular equipment by 1936. The Chrysler line for 1934 was spearheaded by the revolutionary CD-type 8-cylinder Chrysler Airflow, with welded unitary construction of chassis and body, all seats within the wheelbase, headlamps mounted flush in the wings, a full aerodynamic shape and concealed luggage accommodation. At $1345 it was a commercial failure, though it was continued till 1937. Chrysler hurriedly brought out the more conventionally styled Chrysler Airstream line in 1935, and for the next twenty years the Chrysler company’s styling policy was cautious, though technical progress is represented by the adoption of independent front suspension and hypoid rear axles (for sale in 1937), steering-column gear-change (for sale in 1939) and optional fluid drive from 1939 onward.
The 1942 Chrysler cars for sale, generally competitive with GM’s Buick, embraced two 4.1-litre sixes and three 5.3-litre eights, all side-valve, with prices from $1295 for the Chrysler Windsor to $3965 for the Chrysler Crown Imperial limousine on the 12ft 1½in wheelbase.  

Early post-war design followed the 1942 Chrysler models closely, apart from some interesting ‘Town and Country’ bodies, basically standard sedans and convertibles with wooden exterior trim in station-wagon style. In 1951, however, Chrysler broke new ground with a 5.4-litre overhead valve oversquare V8 with hemispherical heads, a fully automatic transmission and the option of hydraulic power-assisted steering. This was at the time America’s most powerful car and Chrysler engines were fitted and raced by Allard and Cunningham. Caliper disc brakes were optional, but were dropped after a few years, while another individual feature of Chrysler Corporation products was the push-button layout of controls for the automatic transmission, found on Chrysler cars made between 1956 and 1965. Chrysler’s lag in styling was painfully apparent in 1954, when the Chrysler group lay a bad third behind GM and Ford, and 1955 not only saw the retirement of the old side-valve six in favour of a 4.9-litre 188bhp V8, but also new, lower ‘Flight Sweep’ lines which put the Chrysler cars well back in the running. A new range of ‘Chrysler 300’ coupés and convertibles gave Chrysler a ‘personal car’ competitive with Ford’s Thunderbird and the 6¼-litre V8s used in the 1957 Chrysler cars developed more bhp than any of their rivals. Alternator ignition and unitary construction of chassis and body were adopted in 1960, while Chrysler, who had had a gas-turbine car running experimentally in 1954, built a series of fifty vehicles using Plymouth running gear in 1964 which were supplied to selected customers for evaluation.
The 1960s also saw the corporation extend its motor-car interests into Europe by the acquisition of majority interests in Simca of France and the Rootes Group of Great Britain. Another overseas venture was Chrysler Australia Ltd of Adelaide. Chrysler’s V8 engine was also used by Facel Vega in France, and by Bristol and Jensen in Britain. Chyrsler’s 1968 cars were all V8s in the $3300 - $4600 price class, with 6.3-litre or 7.2-litre engines. Automatic transmission was standard on the more expensive Chrysler New Yorkers and the 350bhp Chrysler 300 coupé. There were no major changes in subsequent years, though the general derating of American power units was reflected by the standardization of 5.9-litre, 6.6-litre and 7.2-litre V8 in 1972 and 1973, with outputs ranging from 175bhp to 245bhp. Between 1955 and 1967 a handful of special-bodied Chryslers, Dodges and Plymouths with Ghia coachwork were sold under the Dual-Ghia name.

Source: Georgano, encyclopedia of motorcar; MCS 
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Mercury

US, 1904

Mercury Machine Co, Pittsburgh, Pa.

The Mercury car was a two-seater with a 2-cylinder water-cooled engine of 7hp. A liding-gear transmission was used and the weight of the Mercury car was 1.250lb. The price of the Mercury car was $295 and a top cost $100 extra.

GB, 1905

Ivanhoe Motor Co, Cricklewood, London N.W.

The Mercury car company made a small number of 24hp 4-cylinder Mercury cars which they also called Ivanhoes. In 1906 they became agents for Weigel and planned to show these cars on their stand at Olympia, but permission was refused because they had said in their application that they would show Ivanhoes. In fact, only second-hand Mercury cars were shown on the stand, but they stressed that the Weigel could be seen at the works.

GB, 1914 – 1923

(1) Medina Engineering Co Ltd, Twickenham, Middlesex, 1914 – 1920

(2) Mercury Cars (production) Ltd., Twickenham, Middlesex, 1920 – 1923

The Mercury car was a conventional light car with a 10hp 4-cylinder monobloc engine and shaft drive. One Mercury car model only was made before the war, but in 1920 there were three Mercury cars, a 9.5, 10.2 and 11.9hp. Bodies were the usual two- and four-seaters.

US, 1914

Mercury Cyclecar Co, Detroit, Mich.

The Mercury cyclecar differed little from other of that breed, except that Mercury car had a self-supporting body which eliminated the chassis frame; in other words integral construction. The engine was a 9hp 2-cylinder air-cooled unit, and the Mercury car used friction transmission and belt final drive. Body styles were a monocarp, a tandem two-seater and a light van.

US, 1918 – 1920

Mercury Cars Inc, Hollis, N.Y.

A small, assembled car of limited production, the Mercury car used a Duesenberg or Weidely 4-cylinder engine and the Mercury car was equipped with a door in the floor to give the driver ready access to the service brake mechanism.

US, 1938 to date

Ford Motor Co, Detroit, Mich.

The Mercury car, a product of Ford’s Lincoln Division, was intended to rival GM’s Oldsmobile and Buick, and widen Ford penetration of the American market. The Mercury car was in effect an enlarged Model 91 Ford V8 with a 3.9-litre 95bhp engine. At $957 the Mercury car cost $230 more than its smaller sister, but the Mercury car was $40 less than Buick’s cheapest 4-door sedan. Hydraulic brakes were standard from the start on Mercury cars and evolution followed established Ford lines, with no drastic changes until 1949, when the new low silhouette, hypoid rear axle, and coil-spring independent front suspension were incorporated on the Mercury car. Capacity of the engine of the Mercury car went up to 4.2-litres and the front-end styling of the Mercury car emphasized the association with Lincoln. Mercury cars, like Ford, progressed to overhead valves and oversquare cylinder dimensions and in 1955 buyers of the Mercury car had a choice of two V8 engines of 188 and 198bhp. An inexpensive Mercury Medalist series was added in 1956 and in 1957 the standard power unit was a 255bhp. Mercury cars became bigger and more expensive in 1958 and 1959 to avoid clashing with the Edsel range from the same stable, and a 6.3-litre, 360bhp engine was available in Mercury cars.

In 1961 Mercury cars broke with tradition, and offered for the first time something other than a V8; not only was there the option of a 3.6-litre six in the regular Mercury car range, but there was also a semi-compact Mercury car, the 2.4-litre Mercury Comet, a Mercury car with a 9ft 6in wheelbase parallel with Ford’s Falcon. The Mercury Comet sold for $2.084 in 1962, when the largest of the standard V8s was a rather modest 4.8-litre. 1963 saw a return to bigger things on Mercury cars, with 6.4-litre and 6.8-litre engines available in the top-price Mercury Monterey models, which also included a Breezeway sedan with forward-sloped rear window as already used on Ford of Britain’s 1960 Anglia. Though the Mercury Comet was retained for 1966 with a 3.3-litre engine, the biggest Mercury cars looked like Lincoln’s Continental on a reduced scale; the wheelbase of the Mercury car is 10ft 3in, with 6.4-litre, 6.7-litre and 7-litre engines available. For the more sporting motorist there was the Mercury Comet Cyclone with compact dimensions and a 6.4-litre V8 unit. A 1967 sports coupé version, the Mercury Cougar, heralded a return to the waterfall-type radiator grille on the Mercury car so generally popular in the early 1950s.

Subsequent Mercury car developments were aimed at keeping station in the tricky medium-priced market, with the sporting element represented by the Mercury Cyclone and Mercury Cougar coupés (with V8 engines of up to 390bhp) and the luxury sector covered by the Marquis Brougham, which in 1969 form aped the Lincoln with its concealed headlamps, and came with 7-litre V8 unit and automatic as standard. Regular family Mercury cars were the Montego on a 9ft 9in wheelbase, and the stock Mercury car of 10ft 4in. In 1971 there was a Mercury edition of Ford’s Maverick compact, the Comet. Wheelbase was 8ft 7in, and engine options of the Mercury car were sixes of 2.8-litres, 3.3-litres or 4.1-litres, or a small 4.9-litre 210bhp V8. Basic price was a low $2.217, and it was continued into 1972 along with the Cougar, Montego, Monterey, Colony Park and Marquis lines, though new Federal regulations took their toll for Mercury cars, and the most powerful engine option gave only 266bhp, as against 375 in 1970. Mercury Montegos had front disc brakes as standard,  as had 1973 Mercury Cougars, which came with a traditional radiator grill in Humber-Sunbeam style. Most of the 1973 improvements on Mercury cars concerned safety (e.g. reinforced bumpers and radial-ply tyres as standard on the big sedans). Ford’s Lincoln-Mercury Division also distributed the German Ford Capri with 2-litre or 2.6-litre engine.

Source: Georgano, encyclopedia of motorcar; GMN, GNG, KM, MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com