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Louis Delage, a former employee of Turgan-Foy and Peugeot, started modestly with a conventional shaft-driven single-cylinder 6½hp runabout with a De Dion Bouton engine which was marketed in England as the Baby Friswell. As early as 1906 Delage showed an interest in racing, and the Delage make’s second place in that year’s Coupe des Voiturettes was followed in 1908 with an outright win on a Delage single powered by a Causan-Designed engine. Meanwhile touring Delage cars continued to use De Dion power units, and later 4-cylinder engines of modest capacity built by Ballot, though single-cylinder cars rated at 6, 8 and 9hp were still catalogued by Delage for sale as late as 1910. The 1.4-litre ’Delage 12’ of 1909 was a neat little machine with monobloc cylinders, 3-speed gearbox and fuel tank streamlined into the dashboard, which sold for £230 and was progressively developed up to 1914. This Delage car had a pressure-fed crankshaft in 1910 and was joined in 1911 by a 2.5-litre 30bhp six on similar lines: the footbrake, unusually, worked on the rear wheels. This Delage model had acquired a 4-speed gearbox and electrics by 1914, a version with 11ft wheelbase being listed for town-carriage work.
Delage also pursued his racing career to good purpose, winning the 1911 Coupe de l’Auto with a horizontal-valve 3-litre 4-cylinder Delage which had a 5-speed gearbox with overdrive top. These features were also found on the 6.3-litre Delage cars which won both the 1913 GP du Mans and the 1914 Indianapolis 500-Mile Race, while for the 1914 Grand Prix his 4½-litre Delage cars had twin ohc, desmodromic valves and 4-wheel brakes (but no handbrake). While producing munitions in World War 1, Delage found time to develop a new long-stroke 4½-litre sv 6-cylinder (Delage Type CO), which went into production in 1919 with 4-wheel brakes, but still with a fixed cylinder head. There was also a companion 3-litre 4-cylinder, and by 1921 the Delage CO had developed into the Delage CO2 with ohv, twin-plug head, dual magneto ignition and 88bhp. The 1920s saw a line of excellent fast Delage tourers, while from 1922 to 1927 a costly but very successful Delage racing programme was pursued. Starting with the 6-cylinder Delage I and Delage II sprint cars, the Delage company progressed to an ohv V12 of 10.7 litres’ capacity in 1923, with which René Thomas annexed the World’s Land Speed Record at Arpajon in the following year with a speed of 143,31mph. The Delage car subsequently had a long and distinguished racing career in England. For the 2-litre GP Formula in 1924 Planchon designed a four ohc V12 Delage of great complexity – in twin-supercharged 1925 form it gave 190bhp and won the French and Spanish Grand Prix. Equally costly were the Lory-designed 1½-litre twin-cam Delage straight-8s of 1926 – 1927, with 5-speed overdrive gearboxes and various types of supercharging. In their early days these Delage cars had a bad name for overheating but they were unbeatable in 1927, with five major Grands Prix to their credit. There was also R.J.B. Seaman’s triumphal 1936 voiturette season, when the nine-year-old Delage trounced the ERA and Maseati opposition.
Mainstay of the Delage touring-car programme from 1924 onwards was the classic 2.1-litre 4-cylinder Delage DI for sale, with ohv, 4-wheel brakes, magneto ignition (coil on later cars), 4-speed gearbox and single-plate clutch. For sale at £475 in England it was excellent value and sports versions with aluminium pistons were quite fast. At the same time the Delage company offered the vast 6-litre Delage Type-GL as competition for the Hispano-Suiza: unusual features of this ohc 6-cylinder were the clutched fan, twin oil pumps, X-braced frame and hydraulic servo brakes – it could be bought in England for £1650 in 1925. It was only produced up to 1927. The Delage DI had gone a year later, Delage turning to 6-cylinder cars of more modest capacity: the 3.2-litre ohv Delage DM followed by a less successful sv Delage DR, made in 2.2-litre and 2.5-litre forms. The 1929 Paris Salon saw the first of the big ohv long-stroke straight-8s Delage cars for sale, all with coil ignition, pump and fan cooling, and 4-speed gearboxes. Valve bounce was countered by making the springs operate separate rocker arms. It came in several wheelbase lengths from 10ft 10in to 11ft 11in, and carried superbly elegant if not always practical bodywork. In 1931 it was joined by a 3-litre Delage D6 which was the same car with two less cylinders.
A super-sports Delage D8 was available in 1932: though often overbodied it took its International class 12-hour record at 112mph. The Delage range was further complicated in 1932 by the advent of a new series of short-stroke models, the first of which, the Delage D6-11, had an almost square 2.1-litre 6-cylinder unit, with the Delage D8’s valve gear, independent transverse front suspension and a silent-third gearbox. Inexpensive pressed-steel saloon bodywork was used and the Delage car sold for £595. By 1934 there was not only a companion straight-8 (the Delage D8-15) of 2.7-litres, but also a 1½-litre 4-cylinder version. The big Delage D8s were still listed. 1935 Delages featured synchromesh and hydraulic brakes and slightly undersquare 6- and 8-cylinder engines were used: all Delage cars now had ifs. Louis Delage was, however, forced to sell out to Delahaye and thereafter the Delage cars slowly evolved into more florid versions of that make, built in the same factory. The 4-cylinder cars died out with the obscure 2.2-litre mechanically-braked Delage DI-12 of 1936, a badge-engineered Delahaye. There was an abortive plan to make Delage cars in England in 1937. Up to World War 2 the Delage company’s offerings were the 2.7-litre Delage D6-70 and the 4.3-litre 8-cylinder Delage D8-100 and Delage D8-120. All had hydraulic brakes, Cotal gearboxes and ifs, and the Delage D6-70 could be bought in England for £695. This Delage was raced to some purpose, winning the 1938 TT and taking second place at Le Mans in 1939, in which year capacities of both engines were increased. The 3-litre 6-cylinder car appeared after the war, but only a few were made, and Louveau’s and Jover’s second place at Le Mans in 1949 was almost the last that was heard of Delage. Along with Delahaye, Delage was aborbed by Hotchkiss in 1954.
Source: Georgano, encyclopedia of motorcar; MCS
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com
R.W. Maudslay’s company started modestly with a single-cylinder Standard car with an under-floor engine of markedly oversquare (5x3in) dimensions, which was the work of Alex Craig who also designed for Maudslay (made by the same family as the Standard cars founder), Lea-Francis, and Singer. A 12/15hp bonneted twin Standard car was also available, while 4-cylinder engines were offered as proprietary units. In 1906 Standard cars offered Britain’s first inexpensive sixes with side valves, 3-speed gearboxes, and shaft drive; a fairly large 24/30hp Standard car being followed by a really big 50hp Standard car at £850, and a 3.3-litre Standard 20 at £450, these Standard cars being energetically marketed in London by Charles Friswell. 6-cylinder Standard cars dominated Standard design for several years, the Standard 20 doing well in its subsequent 4-litre form; a fleet of 70 Standard cars was shipped to India for the Delhi Durbar in 1911. The shouldered radiator of the Standard car first carried the Union Jack badge in 1908. In 1909 a 2.7-litre 4-cylinder 14 with cylinders cast in pairs was being offered for £350, other fours following until the sixes Standard cars were finally dropped at the end of 1912. A big car in miniature, the 9.5hp Standard Rhyl, was announced in 1913 with a 3-speed gearbox, worm drive, and all brakes on the rear wheels, this Standard car was priced at £185. Electric lighting was available on the Standard car in 1915, and at the outbreak of World War 1 there were also two bigger Standard cars, both sv monobloc fours with capacities of 2.4- and 3.3-litres.
In 1919 an enlarged 1.3-litre version of the Standard Rhyl, the Standard SLS, was the staple product of Standard cars, but this had grown up by 1921 into the 11.6hp Standard SLO with exposed overhead valves – these early Vintage Standard cars also had no sides to their radiator shells. There was a short-lived ohv 8hp in 1922, but the most successful mid-Vintage Standard car was the 13.9hp SLO4, this Standard car still was with overhead valves and worm drive, which had rigid side-curtains and the Standard car could be bought for £375 in 1924. From 1923 these Standard cars carried the emblem of the 9th Roman Legion as their radiator mascot. 10.000 Standard cars were sold in 1924, Front-wheel brakes were standard on the 13.9hp Standard cars in 1926. Some less successful 2.2-litre ohv 6-cylinder Standard cars were marketed in 1927, in which year saloon Standard cars could be bought with sliding roofs, while financial difficulties of the Standard car company were circumvented by the hurried introduction of the very reliable 1.155cc worm-drive Standard Nine car with an sv engine and fabric bodywork for 1928. Within a year a roomier, longer-wheelbase version of this Standard car was listed, as well as supercharged and unsupercharged sports two-seater Standard cars, and the first of the Avon Standard Specials, a low-built two-seater styled by the Jensen brothers, had made its appearance. The Avon, both in its original form and in its later manifestations (the work of C.F. Beauvais) continued in a variety of semi-catalogue forms on many Standard car chassis from the Standard Nine to the 20hp Standard car up to 1937. 1929 was the year of chromium plating on Standard cars, of the first of a line of sv sixes with coil ignition and 7-bearing crankshafts that was to persist up to 1940, and of the appointment of Captain J.P. Black, from Hillman, as Managing Director. Under his control Standard cars rode out the Depression with steadily increasing sales, but at the cost of magneto ignition, worm-driven back axles and the traditional radiator, all of which had disappeared on the Standard car by 1931, when Standard car company were offering the Standard Big Nine, a really roomy small saloon for less than £200, and low-priced 16 and 20hp six Standard cars. This range of Standard cars was rounded out in 1932 by a 1-litre Standard Little Nine at £155, and in this year William Lyons, whose 1930 Swallow-bodies Standard cars had anticipated the new 1931 radiator, launched his first S.S. cars. These used specially-built Standard car chassis and his own style of bodywork, and were to evolve into the Jaguar. Standard-built engines were used in all Lyon’s cars up to 1940 and survived on 4-cylinder Jaguars until 1948. Cruciform-braced frames and silent-third gearboxes were features of the 1933 Standard cars, while that year’s complex Standard car range included a couple of short-lived sixes of under 1.500cc, the option of preselector gearboxes on some Standard cars, and a long-wheelbase 20hp Standard car landaulette. Synchromesh, free wheels and integral boots came in 1934, when a new best-seller Standard car was the well-equipped 1.3-litre Standard Ten, and there were six Standard car models for 1935, including a sporting 10/12hp Standard car consisting of a Standard Ten chassis and body, and a 1.6-litre twin-carburettor 12hp engine. Much of the same Standard cars were offered in 1936, but this year also brought the fastback Flying Standard cars with luggage accommodation and spare wheels streamlined into the tail, though retaining the Bendix brakes of earlier versions of Standard cars. Initially offered only in 12, 16, and 20hp sizes, the style of this Standard car was universal by 1937, when buyers had the choice of four 4-cylinder Standard car and two 6-cylinder types, form the Standard Nine at £149 to the Standard Twenty at £299, as well as a rapid compact V8 Standard car with a 2.7-litre 80bhp sv engine in a Standard Twelve chassis. This Standard car failed to catch on, though its fencer’s mask grille was found on all Standard cars from 1938 to 1947, and the engine was used by Raymond Mays. Other makers buying components from Standard were Railton, whose Ten was based on a Standard car chassis, and Morgan, for whom a special ohv 10hp engine was made by the Standard car company from 1939 – 1950.
A 1939 Standard car best seller was the 1-litre Standard Eight at £129, the first British small saloon with independent front suspension: similar layouts were found on Super versions of the Ten and Twelve, but this year’s Flying Standard cars no longer had fastbacks. Of the extensive pre-World War 2 range of Standard cars, only the Eight, Twelve, and Fourteen were continued after the war, the Fourteen using a 1.8-litre engine in the Twelve chassis, although Standard car products now included Triumph, acquired in 1945.
Late in 1947 came the Standard car company’s first true post-war design, the unitary-construction Standard Vanguard with a 2.1-litre ohv wet-liner 4-cylinder engine, full width six-seater bodywork, hydraulic brakes, and a 3-speed gearbox with column change. This Standard car sold for £544, though for some time the Standard car was practically unobtainable on the home market, and was the only Standard car model catalogued between 1949 and 1953. Standard cars were made under licence in Belgium by Imperia, and the Standard car engine also went into the bigger Triumphs, the Ferguson tractor, the earlier Plus-Four Morgan, and, in 2-litre form, into Triumph’s successful TR series. Overdrive became an option in 1950 on Standard cars; the body was restyled in 1953, 1956, and 1959; a diesel version with separate chassis was marketed in 1954 and 1955; and a luxury Sportsman verion with a 90bhp engine, a traditional grille, and overdrive as standard appeared in 1957, though this Standard car was too expensive at £1.231, and did not last long. Towards the end automatic Standard Vanguards were available, but the tough old four Standard car was dropped in 1961.
There were other Standard cars. An 803cc ohv Standard Eight with coil-spring independent front suspension and very basic appointments was announced late in 1953 at £481, followed shortly after by a more luxurious Standard car with 948cc 10hp at £581. These Standard cars were quite best-sellers despite such later options as 2-pedal control, triple overdrive (on the Standard Eight) and the addition of a luxury Pennant version of the Standard Ten in 1957. Fairthrope used this engine, which later served as the basis for the Triumph Herald, but production of the small Standard cars tailed off in 1959. There were other variations on the Vanguard theme: the Standard Ensign with a 1.6-litre 62bhp engine was cooly received, though the Standard car was revived in 1962 with a 75bhp 2.138cc unit and 4-speed gearbox. After the Leyland take-over in 1961, the Standard car company’s efforts concentrated increasingly on the Triumph range, but Standard cars final fling in 1962 was once again Vanguard-based, though the Standard car company broke new ground with a 2-litre short-stroke ohv 6-cylinder engine later used in the Triumph 2000. The last Standard cars were delivered in the summer of 1963. The name died because the term, ‘standard’, when applied to cars, had been debased; it had come to mean the opposite of ‘de luxe’ – and this despite the comfortable appointments of the Luxury Six.
Th Standard car succeeded the US Long Distance. The only model Standard car was a five-seater in wood at $3.250, or in aluminium for $3.500. The engine of this Standard car was a 4-stroke, 4-cylinder one of 25hp.
Also known as the FAS, the Standard car was a conventional machine with a 14/20hp 4-cylinder engine and 4-speed gearbox. The Standard car company had no known connection with any firm bearing the name Standard.
From 1906 to 1909 this Standard car company first made three models of the Mors under the name American Mors, but in 1909 they introduced a car of their own design. This Standard car had an ohv 50hp 6-cylinder engine of 7.8-litre capacity. Five body styles were listed, including a limousine at $4.000. The rear springs were of the platform type.
This Standard car had a 4-cylinder, 3.7-litre engine with a 3-speed sliding-gear transmission and shaft drive. The only feature of interest of this Standard car was electric starting. The single model Standard car for 1910 was a four-seater torpedo which weighed 2.000lb.
This German Standard car was characterized by the use of Henriod rotary-valve engines, but the system proved unsuccessful and production of Standard cars was not on a large scale. Two 4-cylinder Standard car models of 10/28PS and 13/35PS were listed.
This electric Standard car used Westinghouse motors and was claimed to have a range of 110 miles on a charge. The Standard car was operated from a tiller on the left-hand side. The controller on the Standard car gave six forward speeds, the maximum speed being 20mph. The Standard Model M, a four-seater closed model, cost $1.885.
For most of its life the Standard car was built by a firm whose main product was steel and composite railway carriages and wagons. Up to 1916 the Standard car was a conventional 38hp 6-cylinder car built in touring an closed models, at prices up to $3.600. In 1916 an 8-cylinder Standard car model was introduced which was to become the staple product of the Standard car company. Smaller than the six, this Standard car was rated at 29hp (50bhp) and cost only $1.950 for the most expensive model. For 1917 it was increased to 34hp (80bhp) and by 1921 prices of the Standard cars were up to $5.000. In 1923 a new company acquired the design from the Standard Steel Car Co. They assembled a few of the V8 Standard cars, but did not introduce any new models, and were out of business the same year.
This Standard car was a cyclecar powered by an air-cooled 2-cylinder Spacke engine. Transmission was by friction discs, and final drive by single chain.
The Standard Steam Car was equipped with a Scott-Newcomb 2-cylinder, horizontal paraffin-burning steam engine and the Standard car was advertised as being able to raise a head of steam in less than 60 seconds. The Standard car carried a Rolls-Royce-type condenser and closely resembled the then well-known Roamer. A touring model was the only body style available. The Standard car was sometimes known as the Scott-Newcomb.
This Standard car firm, owned by Wilhelm Gutbrod, obtained the licence for the production of a small car designed by Josef Ganz. The car appeared under the name of Standard Superior. The Standard car had a 2-cylinder, 2-stroke engine of 396cc developing 12bhp or of 494cc and 16bhp. Special features of this Standard car design were an aerodynamic body, rear engine, centre tubular chassis and independent suspension. Production was given up in 1935, but vans and estate Standard cars were built until 1939. Another car built to Ganz designs was the Swiss Rapid.
Source: Georgano, encyclopedia of motorcar; MCS, GMN, GNG, HON, KM
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com


