Durant

US, 1921 – 1932

Durant Motors Inc, New York, N.Y., Lansing, Mich.; Muncie, Ind.; Oakland, Calif.; Elizabeth, N.J.; Long Island City, N.Y.; Toronto and Leaside, Ont.; Syracause, N.Y.

The Durant was, with the Star, Eagle, flint, Princeton, Rugby and Locomobile, one of several makes comprising William C. Durant’s automobile empire. It was introduced as a 4-cylinder car and used its own ohv engine. The first Durant models in 1921 had disc or wooden spoke wheels and a five-seater Durant touring car cost $850. In 1922, the peak year of production, 55.000 Durant cars were sold, the figure failing to 39.000 in 1923 and fluctuating thereafter. The 4-cylinder Durant model remained basically the same through 1926 with various modifications added in keeping with the times. A Durant car with a 6-cylinder Ansted engine was built in 1922 and 1923 at the Muncie plant. In 1927 Durant suspended production, but started again in 1928 with a completely redesigned line of 4- and 6-cylinder cars which were continued in 1929. Another new line was brought out in 1930 by Durant and the 4-cylinder car was dropped. The 1930 range included two Durant sixes, with wire wheels as standard equipment for the larger of the two. The 1931 Durant models for sale were unchanged except for the engines which were Continentals. Sales had dropped severely, however; the 43.951 Durant cars sold in 1928 dropped to 20.261 in 1930. In 1931, only 7270 Durants were sold and early in 1932, the Durant firm went out of business. The Candian Durant cars were marketed under the name Frontenac form 1931 and were sold until 1933.

Source: Georgano, encyclopedia of motorcar; KM

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