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The Chalmers was one of the most popular automobiles made in the United States for more than a decade. The Chalmers was the successor to the Thomas-Detroit which was built by a company which had been founded in 1906 by E.R. Thomas (builder of the Thomas car in Buffalo, N.Y.), Roy D. Chapin and Howard Earle Coffin; the two latter had previously served at Oldsmobile. The Thomas-Detroit of which some 500 were sold during the first year of production, was marketed through the parent firm in Buffalo which manufactured a larger line of cars under the Thomas emblem. The Thomas-Detroit was a medium priced four-cylinder car which had been designed by Coffin. In 1907, Hugh Chalmers, vice president of the National Cash Register Co and a noted salesman, entered the firm. Shortly after, he bought a half of E.R. Thomas’ stock and became president of the company which became the Chalmers-Detroit Motor Company. The Thomas-Detroit became the Chalmers-Detroit in 1908 and in 1910, the Chalmers. Open and closed Chalmers models in two lines comprised the Chalmers four-cylinder cars, with self-starters appearing in 1912. Chalmers (as Chalmers-Detroit) had distinguished itself in road races as early as 1908 when W.R. Burns won the Motor Parkway Sweekstakes at Jericho, N.Y., averaging 48.7mph in the six-lap 140.76 mile run.
In 1913, the Chalmers brought out its first 6-cylinder model, as well as the four and apart from small mechanical and design changes, continued both until 1914. The Chalmers four was dropped from the 1915 line, however, and sixes were to be used exclusively in Chalmers until the ending of manufacture. By 1915, some 20.000 Chalmers cars per year were coming off the Chalmers production line and would even exceed that figure before the advent of World War 1. In 1917, an L-head motor replaced the earlier overhead-valve type and on August 4th, Chalmers again headed racing news when Joe Dawson won the 24-hour stock Car Endurance Run at Sheepshead Bay, N.Y. Sales flagged following the end of the war and Hugh Chalmers, always the salesman, and with the realization that a competitor, Maxwell, wasn’t faring well either, arranged to lease his Chalmers plants to Maxwell, using his salesmanship to promote the two concerns and getting the benefit of Maxwell tooling and manufacturing equipment. By the early 1920s, however, many makes of cars were in financial difficulties due to over-expansion and recession, and Walter P. Chrysler was called in to try and reorganize Maxwell. Chrysler was at this time planning his own corporation and in 1922 Chalmers was taken over by Maxwell which had become a Chrysler subsidiary. The last Chalmer cars for sale were equipped with Lockheed hydraulic brakes but 1923 was the last year of Chalmers production with some 9000 units leaving the factories. The Maxwell survived until 1925 when it became the Chrysler Four.
Source: Georgano, encyclopedia of motorcar; KM
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William Lyons and William Walmsley started the manufacture of sidecars in Blackpool in 1922, following this up in 1927 with a line of handsome open and closed sporting bodies on popular chassis such as Austin, Morris, Fiat, Swift and Standard. The company moved to Coventry in 1928, and from the Swallow saloon version of the 16hp Standard came the first SS I of 1931. This used Standard mechanical components throughout, but a special underslung frame was made for the Swallow through the 2.054cc 6-cylinder sv engine was left untuned. The long bonnet, diminutive coupé body and helmet-type front wings gave it a distinctive look, which suggested a price in the region of £1.000 – the SS I car, in fact, cost £310. A 2½-litre 20hp engine was available, and there was a companion SS II car based on the 1.052cc Standard Little Nine. A sale of 776 SS machines the first season was remarkable for a new make at the depths of the Depression. The 1933 6-cylinder SS car models with full-flow wings were better proportioned, and a sports tourer by SS was available for the first time. 1934 SS cars had X-braced frames, synchromesh gearboxes, and larger and more powerful engines – the 2.7-litre SS Twenty gave 68bhp. Twin carburetors and a higher-lift camshaft featured on SS cars in 1935, in which year the SS car company’s first sports car made its appearance: this SS 90 was sold only with the 20hp engine, and had a short chassis and slab-tank two-seater bodywork.
The Jaguar name first appeared in 1936, on a handsome 4-door Jaguar sports saloon, with a 2.7-litre ohv 104bhp engine, still made by Standard, but redesigned by Harry Welake and W.M. Heynes. These Jaguar cars were good for 85 – 90mph and the Jaguar car sold for only £385. The sv SS I and SS II models were continued for one more season with Standard engines, a Standard unit also being used in the 1.6-litre version of the Jaguar car, but much more exciting was the short-chassis ohv Jaguar SS 100 two-seater. Its handling was tricky, but it proved hard to beat in British rallies of the later 1930s. In 1938 the 2½-litre was continued, but the small sv four had given way to a 1.8-litre unit, used after the war by Standard in their versions of the Triumph. A new 125bhp 3½-litre was listed not only in saloon and drophead coupé forms, but also as a SS 100 two-seater, offering a genuine 100mph for only £445. Over 5.000 SS cars were sold in a year interrupted by war. The 1940 SS models were available with heaters.
In 1945 the SS name of the company was changed to Jaguar Cars Ltd, and the sidecar interests were sold. Under idderent ownership the Swallow company was responsible for the Swallow Doretti in 1954.
Source: Georgano, encyclopedia of motorcar; MCS
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com


