Jaguar SS

GB, 1931 to date

(1) Swallow Coachbuilding Co Ltd, Coventry, Warwickshire, 1931 – 1934

(2) S.S. Cars Ltd, Coventry, Warwickshire, 1934 – 1945

(3) Jaguars Cars Ltd, Coventry, Warwickshire, 1945 to date

William Lyons and William Walmsley started the manufacture of sidecars in Blackpool in 1922, following this up in 1927 with a line of handsome open and closed sporting bodies on popular chassis such as Austin, Morris, Fiat, Swift and Standard. The company moved to Coventry in 1928, and from the Swallow saloon version of the 16hp Standard came the first SS I of 1931. This used Standard mechanical components throughout, but a special underslung frame was made for the Swallow through the 2.054cc 6-cylinder sv engine was left untuned. The long bonnet, diminutive coupé body and helmet-type front wings gave it a distinctive look, which suggested a price in the region of £1.000 – the SS I car, in fact, cost £310. A 2½-litre 20hp engine was available, and there was a companion SS II car based on the 1.052cc Standard Little Nine. A sale of 776 SS machines the first season was remarkable for a new make at the depths of the Depression. The 1933 6-cylinder SS car models with full-flow wings were better proportioned, and a sports tourer by SS was available for the first time. 1934 SS cars had X-braced frames, synchromesh gearboxes, and larger and more powerful engines – the 2.7-litre SS Twenty gave 68bhp. Twin carburetors and a higher-lift camshaft featured on SS cars in 1935, in which year the SS car company’s first sports car made its appearance: this SS 90 was sold only with the 20hp engine, and had a short chassis and slab-tank two-seater bodywork.

The Jaguar name first appeared in 1936, on a handsome 4-door Jaguar sports saloon, with a 2.7-litre ohv 104bhp engine, still made by Standard, but redesigned by Harry Welake and W.M. Heynes. These Jaguar cars were good for 85 – 90mph and the Jaguar car sold for only £385. The sv SS I and SS II models were continued for one more season with Standard engines, a Standard unit also being used in the 1.6-litre version of the Jaguar car, but much more exciting was the short-chassis ohv Jaguar SS 100 two-seater. Its handling was tricky, but it proved hard to beat in British rallies of the later 1930s. In 1938 the 2½-litre was continued, but the small sv four had given way to a 1.8-litre unit, used after the war by Standard in their versions of the Triumph. A new 125bhp 3½-litre was listed not only in saloon and drophead coupé forms, but also as a SS 100 two-seater, offering a genuine 100mph for only £445. Over 5.000 SS cars were sold in a year interrupted by war. The 1940 SS models were available with heaters.

In 1945 the SS name of the company was changed to Jaguar Cars Ltd, and the sidecar interests were sold. Under idderent ownership the Swallow company was responsible for the Swallow Doretti in 1954.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

DeSoto

US, 1913 – 1916

DeSoto Motro Car Co, Auburn, Ind.

The DeSoto appears to have succeeded the Zimmerman. This was a large car with a 55hp, 6-cylinder engine, which was furnished with a compressed-air starter. The DeSoto model Six-55 five-seater touring car sold for $2185.

US, 1928 – 1960

Chrysler Motors Corp, Detroit, Mich.

The DeSoto was launched in 1928 as a 3.2-litre side valve six to compete with Oldsmobile, Pontiac and the cheaper Nashes. Styling and general design of the DeSoto were in line with the 1929 Chryslers, and at $885 for a DeSoto sedan 90.000 were sold in the first twelve months. A 3.4-litre straight-8 DeSoto on a 9ft 6in wheelbase was announced for 1930 as the world’s cheapest 8-cylinder car. However, DeSoto suffered badly in the Depression, and in 1932, when flexible rubber engine mountings and free wheels were made available, sales dropped to 26.000 DeSoto cars.
The DeSoto disappeared from the British market about this time, though certain ‘Chrysler’ models listed in England (the Mortlake, Croydon, and some of the Richmonds) were in fact DeSoto cars in all but name. A 6-cylinder version of Chrysler’s advanced unitary-construction Airflow, the SE-type with a 4-litre engine, was brought out in 1934, but was an unsuccessful as its bigger sister. Later DeSotos followed regular Chrysler lines closely though in later years there was a tendency for DeSoto to move into a higher price class than Dodge; by 1952 DeSotos started $300 higher than the companion make.
By 1939 the DeSoto cars for sale were being made with independent front suspension, hypoid back axles and column change. There was a choice at DeSoto of two 6-cylinder engines and three wheelbase lengths, the longest of these being reserved for seven-seater bodywork – DeSoto continued to offer a really roomy family car right up to 1954. A 4-speed semi-automatic Vacumatic transmission became an option in 1941, but DeSoto’s big post-war change of models did not take place until 1952, when the division followed Chrysler’s lead in adopting the oversquare ohv V8; the DeSoto version was of 4½-litre capcity and developed 16-bhp. With the advent of Chrysler’s ‘flight sweep’ styling in 1955, the side-valve sixes were dropped and the standard engine in a DeSoto was now a 4.8-litre eight, giving 185bhp in Firedome guise, and 200bhp in Fireflite form. Though this redesigning saved Chrysler sales generally, the slump in the medium-price class had an adverse effect on DeSoto and in 1959 the DeSoto division was merged with Plymouth. Last of the DeSotos were the 1961 models, unitary-construction cars with a choice of three engines: Plymouth’s 145bhp ohv ‘slant six’ as used in the Valiant, and V8s of 230 and 265bhp, the two former only in Canadian DeSotos. Production of DeSoto cars ceased in November 1960 after only a few had been delivered.

Source: Georgano, encyclopedia of motorcar; MCS
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com