Cadillac

US, 1903 to date

(1) Cadillac Automobile Co, Detroit, Mich., 1903 – 1905

(2) Cadillac Motor Car Co, Detroit, Mich., 1905 to date

The ‘Standard of the World’ started humbly as a single-cylinder car selling for $750. Henry M. Leland, its creator, had been associated with Henry Ford and has also built engines for Oldsmobile. The Model-A Cadillac was markedly similar to the early Fords in having a horizontal underfloor engine, 2-speed planetary transmission and central chain drive via a spur-type differential, but Cadillac’s 1½-litre inlet over exhaust power unit had one cylinder where Ford used two. There was no bonnet on the early Cadillac models. This very successful design remained in production until 1908, later improvements including rack-and-pinion steering, transverse front suspension and a dummy bonnet. The Cadillac marque was introduced to Britain by F.S. Bennett, who in 1908 conducted a ‘standardization test’ at Brooklands. Three single-cylinder Cadillac cars were dismantled and the parts mixed up – they were then reassembled and the vehicles run on the track. The R.A.C. awarded Cadillac the Dewar Trophy for this achievement.

A 30hp 4-cylinder Cadillac car with separate cylinders and copper jackets was announced for 1906 and 75.000 of this type Cadillac were sold before it was discontinued in 1914. The original planetary transmission gave way first to a conventional 3-speed box, and finally in 1914 to a 3-speed box with 2-speed back axle. Cadillac was one of the firms organized into the General Motors group in 1909 by W.C. Durant, and in 1910, when a 4-cylinder Cadillac tourer could be bought for $1600, the company was claiming that tolerance on 112 parts of the car were accurate to one-thousandth of an inch. 1912 saw a most important Cadillac innovation: the standardization of the Delco system of electric lighting and starting on the Cadillac, now of 5½-litres capacity and capable of 60mph. The first left-hand drive Cadillac of 1915 was also the first of the company’s V8s, to become as much a hallmark of the breed as were Buick’s overhead valves. Inspired by the De Dion Bouton of 1910 it had 5.1-litre engine and sold for $2700. 13.000 V8 Cadillac  cars were sold in the first year of production and the model was widely used by the U.S. Army in World War 1. Cylinder heads were detachable from 1917 on, and 1924 Cadillac versions had Duco cellulose finish and front wheel brakes.

In 1927, when 47.000 Cadillac cars were sold, a less expensive companion make, La Salle appeared, and the cars were restyled in 1928. The synchromesh gearbox made its world debut with the 1929 Cadillac models, which also featured chromium plating and safety glass, with a price range from $3.295 to $5.995. 1930 saw the advent of the ohv Cadillac V16 of 7.4-litres, which gave 185bhp and had a wheelbase of 12ft 4in. This sold at an average rate of 500 Cadillac cars a year for eight seasons in the $6.000-$9.000 price backet. It was joined in 1931 by an equally impressive ohv 6-litre V12 Cadillac for sale. Improvements over the next few years included power brakes (1931), ride control (1932), no-draught ventilation (1933), Dubonnet type independent front suspension (1934) and ‘turret-top’ all-steel bodies (for sale in 1935). 1938 Cadillac models had column change as standard, a year ahead of other GM products, while the V12 and V16 were dropped in favour of a side-valve short-stroke Cadillac 16-cylinder model which was made until 1940. Another new model for Cadillac in 1938, the 8-cylinder Cadillac Sixty Special, anticipated GM’s 1940 styling with its absence of running boards and 4-light sedan bodywork. 5.7-litre side-valve V8s in three wheelbase lengths made up the 1941 Cadillac range, on which Hydramatic transmission was optional for the first time.

The post-war era was to see Cadillac outstrip all its competitors in the top-price class and become an international symbol of wealth. Sales climbed from 66.000 cars in 1941 to 103.857 Cadillac cars in 1950, and to a new record of 165.959 Cadillac cars in 1964. Tail fins made their first appearance on Cadillac’s 1948 fastback coupé, and in 1949 Cadillac, along with Oldsmobile, adopted overhead valves and oversquare cylinder dimensions, their new 5.4-litre engine developing 160bhp. Cadillacs were raced at Le Mans in 1950 by Briggs Cunningham and the Cadillac engine was also used in export editions of Britain’s J2. Allard. Power output increased steadily: 190bhp in 1952 (by which time manual transmission was no longer offered), 210bhp in 1953 (when a 12-volt electric system was standardized), and 230bhp in 1954, the year when panoramic wrap-around windscreens and power-assisted steering became standard on the Cadillac for sale.

The expensive Cadillac Eldorado Brougham of 1957 (it cost over $13.000) was the first car to have air suspension (dropped after a few seasons) as standard equipment, while Cadillac, along with Lincoln, started the fashion for four headlamps, that later became universal in the USA. 1966 Cadillac cars featured GM’s perimeter-type chassis frame, a 340bhp 7-litre engine, variable-rate power steering, full air conditioning, electric door locks and seat controls, a time switch for the headlamps and a six-position steering wheel. Prices started at $4.650. In 1967 Cadillac set a new sales record of 213.161 cars, bettered in 1969 with 266.798/ They introduced a fwd car on Oldsmobile Toronado lines, the Fleetwood Cadillac Eldorado with torsion-bar ifs, self-levelling suspension, and front disc brakes, these last being applied to the more expensive Cadillac Fleetwoods with conventional drive, and to all the 1969 Cadillac range. Capacity of the Cadillac V8 engine was increased – to 7.735cc in 1968 and to 8.2 litres in 1970, but otherwise there were no major changes. In 1973 Cadillac were one of the few firms offering a nine-seater limousine: the Cadillac 75 with a wheelbase of 12ft 7½in and an overall length of 20ft 8in.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Morris

GB, 1913 to date

(1) W.R.M. Motors Ltd, Cowley, Oxford, 1913 – 1919

(2) Morris Motors Ltd, Cowley, Oxford, 1919 – 1970

(3) Austin-Morris Division, British Leyland Motor Corp Ltd, Cowley, Oxford, 1970 to date

W.R. Morris (later Lord Nuffield), an Oxford cycle and motor agent, launched his Morris-Oxford light car in 1913. This Morris car was made from proprietary parts, the engine being a 1-litre T-head four by White and Poppe. At £175 the Morris car was one of the best of the true light cars (as opposed to cyclecars) and over 1.000 Morris cars had been sold by the end of 1914. A larger model, the famous Morris Cowley, arrived on the scene in 1915; this Morris car was assembled from American components, the engine being by Continental. After World War 1 Morris cars marketed two 1½-litre L-head sv fours, with power units by Hotchkiss of Coventry; the Morris Cowley differed from the Morris Oxford mainly in its more austere equipment and the absence of a starter. In an inflationary climate, Morris cars was brave enough to reduce the prices of its Morris cars(a Morris Cowley two-seater cost £465 in October 1920, £299.10s a year later, and £225 in October 1922) and ensured a steady flow of Morris carproduction by acquiring his suppliers, such as Hotchkiss, Wrigley (transmissions) and Hollick and Pratt (bodies).

The Morris ‘bullnoses’ were soon best-sellers backed by a nation-wide service organization of Morris cars, and in 1925 Morris outsold all his competitors with 54.000 Morris cars. From 1924 to 1926 the staple Morris cars were the 1½-litre Morris Cowley and the 1.8-litre Morris Oxford, both with 3-speed gearboxes and the wet-plate clutches which persisted on some Morris carmodels right up to 1939. The Morris Oxford acquired front wheel brakes in 1925, and they were available as an option on Morris Cowleys a year later. 1927 Morris cars produced the flat radiator and also a venture into the export market with the unsuccessful Empire Oxford Morris car of 2½-litres, which had a 4-speed box and worm drive. Equally unsuccessful was a plan to market Gallicized Morris cars built in the Léon Bollée plant at Le Mans.

Meanwhile Cecil Kimber had produced the first of the Morris-Oxford-based MG sports cars, and a new name had been born. Morris had made a few six-cylinder Morris cars in the early 1920s, but his first serious attempt in this direction with Morris cars was a 2½-litre ohc model for 1928, the engine of this Morris car inspired by the Wolseley 16/45, a make which had come under Morris control the previous year. 1929 saw another ohc Morris car, the 847cc Morris Minor at £125. Never a best-seller, the Morris car none the less served as the basis for MG’s Midget. The 1930 6-cylinder Morris cars had hydraulic brakes, extended down the range until they were universal by 1934 on all Morris cars, and in 1931 Morris managed to offer a simplified sv two-seater version of the Morris Minor for £100. The early 1930s proved very difficult for the Morris car company, which had no obvious best-seller and too many different models of Morris cars. Sliding roofs and electric fuel pumps by the Morris-owned S.U. concern were innovations for 1932 and 1933 Morris cars pioneered the semaphore-type traffic indicator in Britain. That year Morris cars sv 1.3-litre Morris Ten-Four came out as an answer to Austin’s Ten and Hillman’s Minx. All 1934 Morris cars had synchromesh and the bigger sixes the added refinement of a free wheel.

The best-seller Morris car came at last in 1935 with the 918cc sv Series I Morris Eight, which retailed at £132.10s for a fully-equipped Morris car saloon and helped reach their first million Morris cars by the summer of 1939. In a bigger category were the Series II Morris carmodels with modern styling, 3-speed gearboxes, and built-in jacking systems, ranging from a revised Morris Ten-Four up to a 3½-litre 6-cylinder Morris Twenty-Five at £280. These Morris cars were contemporary with the Series I, though introduced some months after that Morris car. All 1938 Morris cars except for the Morris Eight had push-rod ohv engines (already applied to Wolseley and MG). Later that year Riley was absorbed into the Nuffield Morris car empire. Two 1939 winners were a revised Series E 8hp with a 4-speed gearbox and headlamps faired into the wings of the Morris car, and the 1.140cc ohv Series M Ten, which introduced integral construction to Cowley and this Morris car was made after World War 2 by Hindusthan in India.

Only the 8 and 10 Morris cars were made in the first post-war years, the first really new Morris car for ten years being the 1949 Morris cars designed by Alex Issigonis. Of these the MM series Morris Minor used the old 8hp sv engine, but boasted integral construction, rack-and-pinion steering and torsion-bar independent front suspension and set a new standard in popular car handling. A million of the basic design Morris cars had been sold by January 1961. Its companion Morris carmodels, also chassisless, and with independent front suspension were a new sv 1½-litre Morris Oxford and the 2.2-litre ohc Morris MS Type Six.

The amalgamation of Nuffield and Austin to form the British Motor Corporation in 1952 resulted in a gradual process of rationalization. First the Morris Minor went over to Austin’s 803cc ohv A30 engine in 1953. The Series II Oxford Morris car and its less powerful companion, the Morris Cowley, of 1954 had Morris hulls, but their engines were also ohv Austins. In 1955 the Morris carrange was completed by a new Isis using the 2.6-litre BMC 6-cylinder unit – this Morris car was discontinued in 1958. In the late 1950s some Morris cars were made and sold in Australia under the Morris car name which were in fact more closely akin to other makes in the BMC group. The 6-cylinder Morris Marshall was really an Austin A105, while both the Major and its Austin counterpart, the Lancer, were based on the Wolseley 1500.

With the arrival of the Farina-styled 1½-litre Morris car saloons in 1959, differences between Austin and Morris cars had been reduced to house colours and radiator emblems. The front-wheel-drive Mini (1960) was shared between the two makes and though its bigger stablemate, the 1100 of 1963 with Hydrolastic suspension, was initially a Nuffield monopoly Morris car, the inevitable Austin variant followed a year later. In the case of the third front-wheel-drive model, the 1800, Austin were ahead of Morris cars in introducing it by nearly eighteen months. The 1968 Morris car range comprised the fwd Mini, 1100/1300, and 1800 as well as the conventional 1.600cc Oxford and the indestructible Morris Minor 1000, now with 1.098cc engine and still selling close on 60.000 Morris cars a year. This sole survivor of independent Morris car design did not disappear until the end of 1970. Minis became a separate make that year. From 1971 Morris car versions of the 1100 and 1300 disappeared; the name was reserved for the Marina, an orthodox rear-wheel-driven family saloon with Minor 1000 front suspension, semi-elliptics at the rear, and drum brakes on the simpler variant Morris cars. Push-rod 1.300cc and 1.800cc B.L.M.C. 4-cylinder engines were used, and the original 2-door coupé and 4-door saloon were joined by a station wagon Morris car in 1973. The largest fwd cars were still available with Morris car badges – there was a version of the 6-cylinder 2200 in 1972.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com