Chrysler

US, 1923 to date

Chrysler Corporation, Detroit, Mich.

Walter P. Chrysler, formerly of Buick and Willys, acquired Maxwell-Chalmers in 1923, and the first car to bear his name, the 6-cylinder ‘Chrysler 70’ of 1924, was something of a sensation with its 4-wheel contracting hydraulic brakes and 70mph performance. At $1645 for a Chrysler sedan, 43.000 were sold in 1925. The 1926 Chrysler range was widened to include a 3-litre 4-cylinder ‘Chrysler 58’ to replace the Maxwell and the expensive 4.7-litre 6-cylinder Chrysler Imperial, selling for $3095. The 6-cylinder roadsters offered an excellent road performance for a modest price, as was shown by their 3rd and 4th places at Le Mans in 1928, behind a Bentley and a Stutz. The 1929 Chrysler models had internal-expanding brakes and their body styling and ribbon-type radiator shells were widely imitated in Europe over the next few years.
Meanwhile Chrysler had laid the foundations for a motor empire to rival General Motors and Ford by taking over Dodge and launchin two new makes, the Plymouth Four in the lowest price sector, and the De Soto Six in a slightly higher bracket – all this in 1928. Chrysler sold 98.000 cars in 1929. The 1931 Chrysler cars featured the long, low look inspired by the Cord of 1929; 4-speed gearboxes were offered for  a short while and for the first time a brace of straight-8s featured in the Chrysler range – the medium-priced Chrysler CD, and the 6.3-litre Chrysler CG-type Imperial for the carriage trade, often with bodies by Le Baron. 1932 saw fully flexible rubber engine mountings (‘Floating Power’), automatic clutches and free wheels. Synchromesh followed a year later. Automatic overdrive was available in 1934 on Chrysler, and regular equipment by 1936. The Chrysler line for 1934 was spearheaded by the revolutionary CD-type 8-cylinder Chrysler Airflow, with welded unitary construction of chassis and body, all seats within the wheelbase, headlamps mounted flush in the wings, a full aerodynamic shape and concealed luggage accommodation. At $1345 it was a commercial failure, though it was continued till 1937. Chrysler hurriedly brought out the more conventionally styled Chrysler Airstream line in 1935, and for the next twenty years the Chrysler company’s styling policy was cautious, though technical progress is represented by the adoption of independent front suspension and hypoid rear axles (for sale in 1937), steering-column gear-change (for sale in 1939) and optional fluid drive from 1939 onward.
The 1942 Chrysler cars for sale, generally competitive with GM’s Buick, embraced two 4.1-litre sixes and three 5.3-litre eights, all side-valve, with prices from $1295 for the Chrysler Windsor to $3965 for the Chrysler Crown Imperial limousine on the 12ft 1½in wheelbase.  

Early post-war design followed the 1942 Chrysler models closely, apart from some interesting ‘Town and Country’ bodies, basically standard sedans and convertibles with wooden exterior trim in station-wagon style. In 1951, however, Chrysler broke new ground with a 5.4-litre overhead valve oversquare V8 with hemispherical heads, a fully automatic transmission and the option of hydraulic power-assisted steering. This was at the time America’s most powerful car and Chrysler engines were fitted and raced by Allard and Cunningham. Caliper disc brakes were optional, but were dropped after a few years, while another individual feature of Chrysler Corporation products was the push-button layout of controls for the automatic transmission, found on Chrysler cars made between 1956 and 1965. Chrysler’s lag in styling was painfully apparent in 1954, when the Chrysler group lay a bad third behind GM and Ford, and 1955 not only saw the retirement of the old side-valve six in favour of a 4.9-litre 188bhp V8, but also new, lower ‘Flight Sweep’ lines which put the Chrysler cars well back in the running. A new range of ‘Chrysler 300’ coupés and convertibles gave Chrysler a ‘personal car’ competitive with Ford’s Thunderbird and the 6¼-litre V8s used in the 1957 Chrysler cars developed more bhp than any of their rivals. Alternator ignition and unitary construction of chassis and body were adopted in 1960, while Chrysler, who had had a gas-turbine car running experimentally in 1954, built a series of fifty vehicles using Plymouth running gear in 1964 which were supplied to selected customers for evaluation.
The 1960s also saw the corporation extend its motor-car interests into Europe by the acquisition of majority interests in Simca of France and the Rootes Group of Great Britain. Another overseas venture was Chrysler Australia Ltd of Adelaide. Chrysler’s V8 engine was also used by Facel Vega in France, and by Bristol and Jensen in Britain. Chyrsler’s 1968 cars were all V8s in the $3300 - $4600 price class, with 6.3-litre or 7.2-litre engines. Automatic transmission was standard on the more expensive Chrysler New Yorkers and the 350bhp Chrysler 300 coupé. There were no major changes in subsequent years, though the general derating of American power units was reflected by the standardization of 5.9-litre, 6.6-litre and 7.2-litre V8 in 1972 and 1973, with outputs ranging from 175bhp to 245bhp. Between 1955 and 1967 a handful of special-bodied Chryslers, Dodges and Plymouths with Ghia coachwork were sold under the Dual-Ghia name.

Source: Georgano, encyclopedia of motorcar; MCS 
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Morris

GB, 1913 to date

(1) W.R.M. Motors Ltd, Cowley, Oxford, 1913 – 1919

(2) Morris Motors Ltd, Cowley, Oxford, 1919 – 1970

(3) Austin-Morris Division, British Leyland Motor Corp Ltd, Cowley, Oxford, 1970 to date

W.R. Morris (later Lord Nuffield), an Oxford cycle and motor agent, launched his Morris-Oxford light car in 1913. This Morris car was made from proprietary parts, the engine being a 1-litre T-head four by White and Poppe. At £175 the Morris car was one of the best of the true light cars (as opposed to cyclecars) and over 1.000 Morris cars had been sold by the end of 1914. A larger model, the famous Morris Cowley, arrived on the scene in 1915; this Morris car was assembled from American components, the engine being by Continental. After World War 1 Morris cars marketed two 1½-litre L-head sv fours, with power units by Hotchkiss of Coventry; the Morris Cowley differed from the Morris Oxford mainly in its more austere equipment and the absence of a starter. In an inflationary climate, Morris cars was brave enough to reduce the prices of its Morris cars(a Morris Cowley two-seater cost £465 in October 1920, £299.10s a year later, and £225 in October 1922) and ensured a steady flow of Morris carproduction by acquiring his suppliers, such as Hotchkiss, Wrigley (transmissions) and Hollick and Pratt (bodies).

The Morris ‘bullnoses’ were soon best-sellers backed by a nation-wide service organization of Morris cars, and in 1925 Morris outsold all his competitors with 54.000 Morris cars. From 1924 to 1926 the staple Morris cars were the 1½-litre Morris Cowley and the 1.8-litre Morris Oxford, both with 3-speed gearboxes and the wet-plate clutches which persisted on some Morris carmodels right up to 1939. The Morris Oxford acquired front wheel brakes in 1925, and they were available as an option on Morris Cowleys a year later. 1927 Morris cars produced the flat radiator and also a venture into the export market with the unsuccessful Empire Oxford Morris car of 2½-litres, which had a 4-speed box and worm drive. Equally unsuccessful was a plan to market Gallicized Morris cars built in the Léon Bollée plant at Le Mans.

Meanwhile Cecil Kimber had produced the first of the Morris-Oxford-based MG sports cars, and a new name had been born. Morris had made a few six-cylinder Morris cars in the early 1920s, but his first serious attempt in this direction with Morris cars was a 2½-litre ohc model for 1928, the engine of this Morris car inspired by the Wolseley 16/45, a make which had come under Morris control the previous year. 1929 saw another ohc Morris car, the 847cc Morris Minor at £125. Never a best-seller, the Morris car none the less served as the basis for MG’s Midget. The 1930 6-cylinder Morris cars had hydraulic brakes, extended down the range until they were universal by 1934 on all Morris cars, and in 1931 Morris managed to offer a simplified sv two-seater version of the Morris Minor for £100. The early 1930s proved very difficult for the Morris car company, which had no obvious best-seller and too many different models of Morris cars. Sliding roofs and electric fuel pumps by the Morris-owned S.U. concern were innovations for 1932 and 1933 Morris cars pioneered the semaphore-type traffic indicator in Britain. That year Morris cars sv 1.3-litre Morris Ten-Four came out as an answer to Austin’s Ten and Hillman’s Minx. All 1934 Morris cars had synchromesh and the bigger sixes the added refinement of a free wheel.

The best-seller Morris car came at last in 1935 with the 918cc sv Series I Morris Eight, which retailed at £132.10s for a fully-equipped Morris car saloon and helped reach their first million Morris cars by the summer of 1939. In a bigger category were the Series II Morris carmodels with modern styling, 3-speed gearboxes, and built-in jacking systems, ranging from a revised Morris Ten-Four up to a 3½-litre 6-cylinder Morris Twenty-Five at £280. These Morris cars were contemporary with the Series I, though introduced some months after that Morris car. All 1938 Morris cars except for the Morris Eight had push-rod ohv engines (already applied to Wolseley and MG). Later that year Riley was absorbed into the Nuffield Morris car empire. Two 1939 winners were a revised Series E 8hp with a 4-speed gearbox and headlamps faired into the wings of the Morris car, and the 1.140cc ohv Series M Ten, which introduced integral construction to Cowley and this Morris car was made after World War 2 by Hindusthan in India.

Only the 8 and 10 Morris cars were made in the first post-war years, the first really new Morris car for ten years being the 1949 Morris cars designed by Alex Issigonis. Of these the MM series Morris Minor used the old 8hp sv engine, but boasted integral construction, rack-and-pinion steering and torsion-bar independent front suspension and set a new standard in popular car handling. A million of the basic design Morris cars had been sold by January 1961. Its companion Morris carmodels, also chassisless, and with independent front suspension were a new sv 1½-litre Morris Oxford and the 2.2-litre ohc Morris MS Type Six.

The amalgamation of Nuffield and Austin to form the British Motor Corporation in 1952 resulted in a gradual process of rationalization. First the Morris Minor went over to Austin’s 803cc ohv A30 engine in 1953. The Series II Oxford Morris car and its less powerful companion, the Morris Cowley, of 1954 had Morris hulls, but their engines were also ohv Austins. In 1955 the Morris carrange was completed by a new Isis using the 2.6-litre BMC 6-cylinder unit – this Morris car was discontinued in 1958. In the late 1950s some Morris cars were made and sold in Australia under the Morris car name which were in fact more closely akin to other makes in the BMC group. The 6-cylinder Morris Marshall was really an Austin A105, while both the Major and its Austin counterpart, the Lancer, were based on the Wolseley 1500.

With the arrival of the Farina-styled 1½-litre Morris car saloons in 1959, differences between Austin and Morris cars had been reduced to house colours and radiator emblems. The front-wheel-drive Mini (1960) was shared between the two makes and though its bigger stablemate, the 1100 of 1963 with Hydrolastic suspension, was initially a Nuffield monopoly Morris car, the inevitable Austin variant followed a year later. In the case of the third front-wheel-drive model, the 1800, Austin were ahead of Morris cars in introducing it by nearly eighteen months. The 1968 Morris car range comprised the fwd Mini, 1100/1300, and 1800 as well as the conventional 1.600cc Oxford and the indestructible Morris Minor 1000, now with 1.098cc engine and still selling close on 60.000 Morris cars a year. This sole survivor of independent Morris car design did not disappear until the end of 1970. Minis became a separate make that year. From 1971 Morris car versions of the 1100 and 1300 disappeared; the name was reserved for the Marina, an orthodox rear-wheel-driven family saloon with Minor 1000 front suspension, semi-elliptics at the rear, and drum brakes on the simpler variant Morris cars. Push-rod 1.300cc and 1.800cc B.L.M.C. 4-cylinder engines were used, and the original 2-door coupé and 4-door saloon were joined by a station wagon Morris car in 1973. The largest fwd cars were still available with Morris car badges – there was a version of the 6-cylinder 2200 in 1972.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com