Morris

GB, 1913 to date

(1) W.R.M. Motors Ltd, Cowley, Oxford, 1913 – 1919

(2) Morris Motors Ltd, Cowley, Oxford, 1919 – 1970

(3) Austin-Morris Division, British Leyland Motor Corp Ltd, Cowley, Oxford, 1970 to date

W.R. Morris (later Lord Nuffield), an Oxford cycle and motor agent, launched his Morris-Oxford light car in 1913. This Morris car was made from proprietary parts, the engine being a 1-litre T-head four by White and Poppe. At £175 the Morris car was one of the best of the true light cars (as opposed to cyclecars) and over 1.000 Morris cars had been sold by the end of 1914. A larger model, the famous Morris Cowley, arrived on the scene in 1915; this Morris car was assembled from American components, the engine being by Continental. After World War 1 Morris cars marketed two 1½-litre L-head sv fours, with power units by Hotchkiss of Coventry; the Morris Cowley differed from the Morris Oxford mainly in its more austere equipment and the absence of a starter. In an inflationary climate, Morris cars was brave enough to reduce the prices of its Morris cars(a Morris Cowley two-seater cost £465 in October 1920, £299.10s a year later, and £225 in October 1922) and ensured a steady flow of Morris carproduction by acquiring his suppliers, such as Hotchkiss, Wrigley (transmissions) and Hollick and Pratt (bodies).

The Morris ‘bullnoses’ were soon best-sellers backed by a nation-wide service organization of Morris cars, and in 1925 Morris outsold all his competitors with 54.000 Morris cars. From 1924 to 1926 the staple Morris cars were the 1½-litre Morris Cowley and the 1.8-litre Morris Oxford, both with 3-speed gearboxes and the wet-plate clutches which persisted on some Morris carmodels right up to 1939. The Morris Oxford acquired front wheel brakes in 1925, and they were available as an option on Morris Cowleys a year later. 1927 Morris cars produced the flat radiator and also a venture into the export market with the unsuccessful Empire Oxford Morris car of 2½-litres, which had a 4-speed box and worm drive. Equally unsuccessful was a plan to market Gallicized Morris cars built in the Léon Bollée plant at Le Mans.

Meanwhile Cecil Kimber had produced the first of the Morris-Oxford-based MG sports cars, and a new name had been born. Morris had made a few six-cylinder Morris cars in the early 1920s, but his first serious attempt in this direction with Morris cars was a 2½-litre ohc model for 1928, the engine of this Morris car inspired by the Wolseley 16/45, a make which had come under Morris control the previous year. 1929 saw another ohc Morris car, the 847cc Morris Minor at £125. Never a best-seller, the Morris car none the less served as the basis for MG’s Midget. The 1930 6-cylinder Morris cars had hydraulic brakes, extended down the range until they were universal by 1934 on all Morris cars, and in 1931 Morris managed to offer a simplified sv two-seater version of the Morris Minor for £100. The early 1930s proved very difficult for the Morris car company, which had no obvious best-seller and too many different models of Morris cars. Sliding roofs and electric fuel pumps by the Morris-owned S.U. concern were innovations for 1932 and 1933 Morris cars pioneered the semaphore-type traffic indicator in Britain. That year Morris cars sv 1.3-litre Morris Ten-Four came out as an answer to Austin’s Ten and Hillman’s Minx. All 1934 Morris cars had synchromesh and the bigger sixes the added refinement of a free wheel.

The best-seller Morris car came at last in 1935 with the 918cc sv Series I Morris Eight, which retailed at £132.10s for a fully-equipped Morris car saloon and helped reach their first million Morris cars by the summer of 1939. In a bigger category were the Series II Morris carmodels with modern styling, 3-speed gearboxes, and built-in jacking systems, ranging from a revised Morris Ten-Four up to a 3½-litre 6-cylinder Morris Twenty-Five at £280. These Morris cars were contemporary with the Series I, though introduced some months after that Morris car. All 1938 Morris cars except for the Morris Eight had push-rod ohv engines (already applied to Wolseley and MG). Later that year Riley was absorbed into the Nuffield Morris car empire. Two 1939 winners were a revised Series E 8hp with a 4-speed gearbox and headlamps faired into the wings of the Morris car, and the 1.140cc ohv Series M Ten, which introduced integral construction to Cowley and this Morris car was made after World War 2 by Hindusthan in India.

Only the 8 and 10 Morris cars were made in the first post-war years, the first really new Morris car for ten years being the 1949 Morris cars designed by Alex Issigonis. Of these the MM series Morris Minor used the old 8hp sv engine, but boasted integral construction, rack-and-pinion steering and torsion-bar independent front suspension and set a new standard in popular car handling. A million of the basic design Morris cars had been sold by January 1961. Its companion Morris carmodels, also chassisless, and with independent front suspension were a new sv 1½-litre Morris Oxford and the 2.2-litre ohc Morris MS Type Six.

The amalgamation of Nuffield and Austin to form the British Motor Corporation in 1952 resulted in a gradual process of rationalization. First the Morris Minor went over to Austin’s 803cc ohv A30 engine in 1953. The Series II Oxford Morris car and its less powerful companion, the Morris Cowley, of 1954 had Morris hulls, but their engines were also ohv Austins. In 1955 the Morris carrange was completed by a new Isis using the 2.6-litre BMC 6-cylinder unit – this Morris car was discontinued in 1958. In the late 1950s some Morris cars were made and sold in Australia under the Morris car name which were in fact more closely akin to other makes in the BMC group. The 6-cylinder Morris Marshall was really an Austin A105, while both the Major and its Austin counterpart, the Lancer, were based on the Wolseley 1500.

With the arrival of the Farina-styled 1½-litre Morris car saloons in 1959, differences between Austin and Morris cars had been reduced to house colours and radiator emblems. The front-wheel-drive Mini (1960) was shared between the two makes and though its bigger stablemate, the 1100 of 1963 with Hydrolastic suspension, was initially a Nuffield monopoly Morris car, the inevitable Austin variant followed a year later. In the case of the third front-wheel-drive model, the 1800, Austin were ahead of Morris cars in introducing it by nearly eighteen months. The 1968 Morris car range comprised the fwd Mini, 1100/1300, and 1800 as well as the conventional 1.600cc Oxford and the indestructible Morris Minor 1000, now with 1.098cc engine and still selling close on 60.000 Morris cars a year. This sole survivor of independent Morris car design did not disappear until the end of 1970. Minis became a separate make that year. From 1971 Morris car versions of the 1100 and 1300 disappeared; the name was reserved for the Marina, an orthodox rear-wheel-driven family saloon with Minor 1000 front suspension, semi-elliptics at the rear, and drum brakes on the simpler variant Morris cars. Push-rod 1.300cc and 1.800cc B.L.M.C. 4-cylinder engines were used, and the original 2-door coupé and 4-door saloon were joined by a station wagon Morris car in 1973. The largest fwd cars were still available with Morris car badges – there was a version of the 6-cylinder 2200 in 1972.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Mors

France, 1895 – 1925; 1941 – 1943

(1) Société d’Electricité et d’Automobiles Mors, Paris, 1895 – 1907

(2) Société Nouvelle des Automobiles Mors, Paris, 1908 – 1943

Emile Mors was an electrical engineer, which may account for the ingenious ignition system (by low-tension coil and dynamo) found on his first Mors cars with aiv V4 engines, dry-sump lubrication, water-cooled heads and air-cooled barrels. These power units were rear-mounted, and the belt-and-pulley change-speed gear on the Mors car was in the Benz idiom. Production in 1898 was running at 200 Mors cars a year and front-mounted engines made their appearance on the Mors Petit Duc, an 850cc flat-twin with partial water cooling, cone clutch and final drive of the Mors car was by side chains. Steering was by handlebar and the Mors car cost £294 in England in 1900. The Mors car was still listed in 1901, though later examples were wheel-steered. 

The Mors racing cars designed by Brasier at first rivalled and then surpassed the hitherto invincible Panhards, winning the Paris-st. Malo and Paris-Bordeaux in 1899, following this with victories of Mors cars in the Paris-Toulouse-Paris and Bordeaux-Périgeux-Bordeaux in 1900, and the Paris-berlin and Paris-Bordeaux in 1901. In 1902 the Mors 60hp 9.2-litre competition machines had shock absorbers and in 1903 capacity of the Mors car had gone up to 11.6-litres, with mechanically-operated overhead inlet valves and streamlined bodywork of the upturned-boat type. Gabriel won the Paris-Madrid race on one of these Mors cars, while the Hon. C.S. Rolls recorded 84,68mph over the kilometer at Welbeck on a similar Mors car. The 1904 racers saw a reversion to T-head power units, but this was the last year in which Mors cars made any impression on the circuits. Though Jenatzy drove a Mors car for the team in the 1908 Grand Prix, he took 9th place, and the 2½-litre Mors cars prepared for the cancelled 1914 Coupe de l’Auto never reappeared.

Though full water cooling was not adopted till 1902 on Mors cars, vertical 4-cylinder engines made their appearance late in 1899, followed in 1900 by low-tension magneto ignition. 1901 Mors cars had what amounted to one carburetter per cylinder, with a huge central float chamber. From 1902 onwards the Mors cars followed conventional lines; 1903 Mors carmodels retained the chain drive, but had mechanically-operated sv in a T-head, pressed-steel frames, Dubrulle lubrications and Mercedes-style honey-comb radiators. Brasier had already departed the Mors car company to work for Georges Richard. In 1904 Charles Schmidt, also of Mors cars, went to design European-style cars for Packard in America – this had no connection with the American Mors cars made from 1906 to 1909. Also new on Mors cars in 1904 was the ‘shouldered’ radiator shell which persisted on the Mors carmarque almost to the end. 4-cylinder Mors cars only were made in 1905; they came in 2.3-litre, 3.2-litre, 4.3-litre, 5.7-litre and 8.1-litre sizes, and the largest Mors car, rated at 40/52hp, had an auxiliary transverse spring at the rear and cost £1.224. In 1906 the aluminium water jacketing introduced on Mors cars in 1903 was abandoned, while cone clutches gave way to the contracting-band type which Mors cars never departed from. Ignition was now by high-tension magneto and options included the Huillier windscreen (patented by a Mors car company’s director) and compressed-air starting. A cab-over-engine petrol brougham was listed on the 17hp Mors car chassis. In 1907 L-head monobloc engines arrived with the small 10hp Mors car and 15hp models, which Mors cars also had shaft drive and pressure lubrication: at the top of the range was an 50hp 6-cylinder Mors car with gate change and low-tension magneto ignition and this Mors car sold at £1.375 in England.

The 1908 depression was a blow from which the Mors car company never really recovered, though the company was reconstructed under André Citroën’s management and in 1909 they made 2.000 Mors cars, sales being aided by bigger shaft-driven 2.5-litre and 3.7-litre models. Chain drive and make-and-break ignition were to persiste on the biggest Mors cars until 1912, though there was a shaft-driven 3.6-litre 6-cylinder Mors car in 1911 and the L-head monobloc 12/15hp with 4-speed gearbox was quite popular in 1913/1914. Poppet and Knight sleeve-valve models in great diversity were offered on Mors cars during the last two pre-World War 1 seasons, the latter coming in 2.1-litre, 3.7-litre, 4.4-litre and 7.2-litre sizes with engines by Minerva. By 1914 only the small Mors cars retained sv power units; Citroën double helical bevels were standard, and an sv sports 17/20hp Mors cars was offered with electric lighting. Only Minerva-built Knight engines were used in Mors cars after 1918, the radiators wearing a triple-S monogram as a riposte to Panhard’s double-S (for sans soupages). Mors cars, however, had fewer resources than their former rivals, and not even good looks and a 70mph performance (plus front wheel brakes in 1921) could save the 3.6-litre Sporting 20 Mors car. A 2-litre Mors car, also Minerva-engined, appeared in 1922, but by 1925 most, if not all the Mors car company’s facilities had been absorbed by Citroën. There was a brief renaissance by Mors cars with electric cars during World War 2, but the last vehicles to bear the name of Mors were the Speed motor scooters made from 1952 to 1956.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com