Morris

GB, 1913 to date

(1) W.R.M. Motors Ltd, Cowley, Oxford, 1913 – 1919

(2) Morris Motors Ltd, Cowley, Oxford, 1919 – 1970

(3) Austin-Morris Division, British Leyland Motor Corp Ltd, Cowley, Oxford, 1970 to date

W.R. Morris (later Lord Nuffield), an Oxford cycle and motor agent, launched his Morris-Oxford light car in 1913. This Morris car was made from proprietary parts, the engine being a 1-litre T-head four by White and Poppe. At £175 the Morris car was one of the best of the true light cars (as opposed to cyclecars) and over 1.000 Morris cars had been sold by the end of 1914. A larger model, the famous Morris Cowley, arrived on the scene in 1915; this Morris car was assembled from American components, the engine being by Continental. After World War 1 Morris cars marketed two 1½-litre L-head sv fours, with power units by Hotchkiss of Coventry; the Morris Cowley differed from the Morris Oxford mainly in its more austere equipment and the absence of a starter. In an inflationary climate, Morris cars was brave enough to reduce the prices of its Morris cars(a Morris Cowley two-seater cost £465 in October 1920, £299.10s a year later, and £225 in October 1922) and ensured a steady flow of Morris carproduction by acquiring his suppliers, such as Hotchkiss, Wrigley (transmissions) and Hollick and Pratt (bodies).

The Morris ‘bullnoses’ were soon best-sellers backed by a nation-wide service organization of Morris cars, and in 1925 Morris outsold all his competitors with 54.000 Morris cars. From 1924 to 1926 the staple Morris cars were the 1½-litre Morris Cowley and the 1.8-litre Morris Oxford, both with 3-speed gearboxes and the wet-plate clutches which persisted on some Morris carmodels right up to 1939. The Morris Oxford acquired front wheel brakes in 1925, and they were available as an option on Morris Cowleys a year later. 1927 Morris cars produced the flat radiator and also a venture into the export market with the unsuccessful Empire Oxford Morris car of 2½-litres, which had a 4-speed box and worm drive. Equally unsuccessful was a plan to market Gallicized Morris cars built in the Léon Bollée plant at Le Mans.

Meanwhile Cecil Kimber had produced the first of the Morris-Oxford-based MG sports cars, and a new name had been born. Morris had made a few six-cylinder Morris cars in the early 1920s, but his first serious attempt in this direction with Morris cars was a 2½-litre ohc model for 1928, the engine of this Morris car inspired by the Wolseley 16/45, a make which had come under Morris control the previous year. 1929 saw another ohc Morris car, the 847cc Morris Minor at £125. Never a best-seller, the Morris car none the less served as the basis for MG’s Midget. The 1930 6-cylinder Morris cars had hydraulic brakes, extended down the range until they were universal by 1934 on all Morris cars, and in 1931 Morris managed to offer a simplified sv two-seater version of the Morris Minor for £100. The early 1930s proved very difficult for the Morris car company, which had no obvious best-seller and too many different models of Morris cars. Sliding roofs and electric fuel pumps by the Morris-owned S.U. concern were innovations for 1932 and 1933 Morris cars pioneered the semaphore-type traffic indicator in Britain. That year Morris cars sv 1.3-litre Morris Ten-Four came out as an answer to Austin’s Ten and Hillman’s Minx. All 1934 Morris cars had synchromesh and the bigger sixes the added refinement of a free wheel.

The best-seller Morris car came at last in 1935 with the 918cc sv Series I Morris Eight, which retailed at £132.10s for a fully-equipped Morris car saloon and helped reach their first million Morris cars by the summer of 1939. In a bigger category were the Series II Morris carmodels with modern styling, 3-speed gearboxes, and built-in jacking systems, ranging from a revised Morris Ten-Four up to a 3½-litre 6-cylinder Morris Twenty-Five at £280. These Morris cars were contemporary with the Series I, though introduced some months after that Morris car. All 1938 Morris cars except for the Morris Eight had push-rod ohv engines (already applied to Wolseley and MG). Later that year Riley was absorbed into the Nuffield Morris car empire. Two 1939 winners were a revised Series E 8hp with a 4-speed gearbox and headlamps faired into the wings of the Morris car, and the 1.140cc ohv Series M Ten, which introduced integral construction to Cowley and this Morris car was made after World War 2 by Hindusthan in India.

Only the 8 and 10 Morris cars were made in the first post-war years, the first really new Morris car for ten years being the 1949 Morris cars designed by Alex Issigonis. Of these the MM series Morris Minor used the old 8hp sv engine, but boasted integral construction, rack-and-pinion steering and torsion-bar independent front suspension and set a new standard in popular car handling. A million of the basic design Morris cars had been sold by January 1961. Its companion Morris carmodels, also chassisless, and with independent front suspension were a new sv 1½-litre Morris Oxford and the 2.2-litre ohc Morris MS Type Six.

The amalgamation of Nuffield and Austin to form the British Motor Corporation in 1952 resulted in a gradual process of rationalization. First the Morris Minor went over to Austin’s 803cc ohv A30 engine in 1953. The Series II Oxford Morris car and its less powerful companion, the Morris Cowley, of 1954 had Morris hulls, but their engines were also ohv Austins. In 1955 the Morris carrange was completed by a new Isis using the 2.6-litre BMC 6-cylinder unit – this Morris car was discontinued in 1958. In the late 1950s some Morris cars were made and sold in Australia under the Morris car name which were in fact more closely akin to other makes in the BMC group. The 6-cylinder Morris Marshall was really an Austin A105, while both the Major and its Austin counterpart, the Lancer, were based on the Wolseley 1500.

With the arrival of the Farina-styled 1½-litre Morris car saloons in 1959, differences between Austin and Morris cars had been reduced to house colours and radiator emblems. The front-wheel-drive Mini (1960) was shared between the two makes and though its bigger stablemate, the 1100 of 1963 with Hydrolastic suspension, was initially a Nuffield monopoly Morris car, the inevitable Austin variant followed a year later. In the case of the third front-wheel-drive model, the 1800, Austin were ahead of Morris cars in introducing it by nearly eighteen months. The 1968 Morris car range comprised the fwd Mini, 1100/1300, and 1800 as well as the conventional 1.600cc Oxford and the indestructible Morris Minor 1000, now with 1.098cc engine and still selling close on 60.000 Morris cars a year. This sole survivor of independent Morris car design did not disappear until the end of 1970. Minis became a separate make that year. From 1971 Morris car versions of the 1100 and 1300 disappeared; the name was reserved for the Marina, an orthodox rear-wheel-driven family saloon with Minor 1000 front suspension, semi-elliptics at the rear, and drum brakes on the simpler variant Morris cars. Push-rod 1.300cc and 1.800cc B.L.M.C. 4-cylinder engines were used, and the original 2-door coupé and 4-door saloon were joined by a station wagon Morris car in 1973. The largest fwd cars were still available with Morris car badges – there was a version of the 6-cylinder 2200 in 1972.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Oldsmobile

US, 1896 to date

(1) Olds Motor Works, Lansing, Mich., 1896 – 1943

(2) Oldsmobile Division of General Motors Corp, Lansing, Mich., 1943 to date

Ransom Eli Olds built an experimental three-wheeled steam Oldsmobile car in 1891, following this six years later with a single-cylinder petrol-engined vehicle of dogcart type. He then made a small number of electric Oldsmobile cars, before producing his famous Oldsmobile Curved Dash Runabout, the world’s first mass-production automobile. This Oldsmobile car consisted of a very short and simple buggy-type chassis with two long springs serving as auxiliary side-members, on which was mounted a single-cylinder moiv engine of 1.6-litres’ capacity, with trembler coil ignition, a 2-speed epicyclic transmission, and central chain drive. The engine on the Oldsmobile car possessed an immense silencer and turned at 500rpm – ‘one chug per telegraph pole’. Despite a fire at the Oldsmobile carfactory in March 1901, which destroyed everything except a single prototype, the little Oldsmobile car was an instant success, 2.100 being sold in 1902 and 5.000 Oldsmobile cars in 1904. Though at its best as a town runabout, the Oldsmobile car made a number of epic runs, notably Whitman’s and Hammond’s drive from San Francisco to New-York in 1903. This type of Oldsmobile car was made under licence in Germany as the Polymobil, and Ultramobil.

By 1904 Ransom Olds had left the Oldsmobile car company to found the REO company and the Oldsmobile car started to grow up. Dummy-bonnetted versions of Oldsmobile cars were available in 1905. These were followed by a twin-cylinder 2-stroke Oldsmobile car with frontal engine and a conventional gearbox selling for $1.250, and by the Oldsmobile Palace touring car, a four of square cylinder dimensions which combined pressure lubcrication and automatic inlet valves. Oldsmobile cars grew bigger and bigger; by 1908 the smallest Oldsmobile car was a 3½-litre four and the largest a six of over 8 litres’ capacity, and this trend was not reversed when General Motors took over the Oldsmobile car company in 1909. Compressed-air starters were available on Oldsmobile cars in 1911 and the 1912 line of Oldsmobile cars was obviously designed for the carriage trade, being headed by the immense Oldsmobile Limited, with a 6-cylinder 11½-litre engine, a wheelbase of 11ft 6in, wooden wheels of 43in diameter and a top speed of over 70mph, all for $5.000. Even the baby of the Oldsmobile car-family, the 4-cylinder Oldsmobile Defender had a capacity of 5-litres and cost $3.000, while all the Oldsmobile car range boasted 4-speed gearboxes. Oldsmobile cars were a little smaller at 7-litres in 1914 and had acquired Delco electric lighting and starting, though right hand drive was retained on Oldsmobile cars.

The Oldsmobile car company did not return to prosperity until the following year, when a modestly-priced sv 4-cylinder Oldsmobile 42 with streamlined dash was marketed and over 7.500 Oldsmobile cars were sold. This was followed in 1916 by an sv V8 Oldsmobile car with a Fiat-like radiator selling at about $1.500, which Oldsmobile continued to offer until 1923. They also listed both a 2.8-litre six and an ohv Northway-engined four Oldsmobile car in the early 1920s. In 1924 only the six-cylinder Oldsmobile car was available, and a wide range of ‘sport equipment’ (such as trunk bars and step plates) was advertised. Over 44.000 Oldsmobile cars were sold, and tourers were listed at $785. Mechanical pump feed and front-wheel brakes followed in 1927 and bodies of the Oldsmobile cars were restyled in 1928.

Sales climbed to over 100.000 Oldsmobile cars in 1929, in which year Oldsmobile launched the abortive 8-cylinder Oldsmobile Viking. Synchromesh was available on these Oldsmobile cars in 1931, and a 3.9-litre straight-8 closely resembling the Bucik in outward appearance joined the Oldsmobile car range in 1932. 1934 Oldsmobile cars had independent front suspension, and turret top styling characterized the 1935 Oldsmobile car models. In 1938, when a 6-cylinder sedan could be bought for $967, Oldsmobile cars became the first of the GM group to offer the option of an automatic gearbox, evolved by 1914 into the famous Hydramatic. 273.000 Oldsmobile cars were sold in 1941.

Oldsmobile cars became GM’s technical leader after World War 2; Hydramatic was optional on all Oldsmobile carmodels in 1946 and in 1948 the Oldsmobile car company’s official half-centenary was made the occasion to give the Oldsmobile cars ‘Futuramic’ styling, a preview of what GM’s other cars were to look like in 1949. Oldsmobile’s 1949 4.9-litre ohv oversquare Rocket V8 was the first of its kind to appear, and by 1951 the old sixes Oldsmobile cars had been dropped altogether. The Oldsmobile Rocket was giving 202bhp in 1955 and air-suspension was optional, the Oldsmobile cars came in two wheelbase lengths and manual transmission was available only on the cheaper models.

Oldsmobile car companys compact, the Oldsmobile F85 of 1961, was an interesting car with unitary construction, coil springing all round, a 9ft 4in wheelbase and an aluminium V8 of only 3½-litres’ capacity, developing 155bhp. Fastest of the full-size V8 Oldsmobile cars was the Oldsmobile Starfire convertible with 330bhp, while a sporting version of the F85 came out the following year in the shape of the Oldsmobile Cutlass. In 1963 there was a companion Oldsmobile Jetfire model, capable of 110mph, and listed at $3.633 with turbo-supercharger. The aluminium V8 was replaced on 1964 Oldsmobile carmodel F85s by Buick’s V6, and a Jetstar line of economy Oldsmobile cars was evolved by fitting a modestly-rated 8-cylinder engine in the regular chassis. 1966 Oldsmobile cars covered a wide range from the small six up to V8s of 383bhp, but the Oldsmobile car Division achieved a real technical breakthrough once more with the big Oldsmobile Toronado coupé. This Oldsmobile car had front wheel drive and Hydramatic transmission, and was powered by the most potent version of Oldsmobile’s 7-litre engine. The 1968 Oldsmobile car models were made in various capacities up to 7½-litres. The largest Oldsmobile cars had automatic transmission and power steering as standard, and the Oldsmobile 442 with 360bhp 6.555cc V8 engine and 4-speed manual gearbox represented the fashionable sporting image. By 1971 the Oldsmobile Cutlass Supreme, 88, 98 and Cruiser station wagons had acquired front disc brakes, but a year later even the Oldsmobile Toronado boasted no more than 265bhp. The same basic range was still available on Oldsmobile cars in 1973, with single headlamps and front disc brakes standardized on the Oldsmobile Cutlass along with the new GM energy-absorbing front bumper. New to Oldsmobile car range was a compact, the Oldsmobile Omega with 3-speed manual box and drum brakes. Engine options for this Oldsmobile car were a 4.097cc six or a 5.735cc V8.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com