Morris

GB, 1913 to date

(1) W.R.M. Motors Ltd, Cowley, Oxford, 1913 – 1919

(2) Morris Motors Ltd, Cowley, Oxford, 1919 – 1970

(3) Austin-Morris Division, British Leyland Motor Corp Ltd, Cowley, Oxford, 1970 to date

W.R. Morris (later Lord Nuffield), an Oxford cycle and motor agent, launched his Morris-Oxford light car in 1913. This Morris car was made from proprietary parts, the engine being a 1-litre T-head four by White and Poppe. At £175 the Morris car was one of the best of the true light cars (as opposed to cyclecars) and over 1.000 Morris cars had been sold by the end of 1914. A larger model, the famous Morris Cowley, arrived on the scene in 1915; this Morris car was assembled from American components, the engine being by Continental. After World War 1 Morris cars marketed two 1½-litre L-head sv fours, with power units by Hotchkiss of Coventry; the Morris Cowley differed from the Morris Oxford mainly in its more austere equipment and the absence of a starter. In an inflationary climate, Morris cars was brave enough to reduce the prices of its Morris cars(a Morris Cowley two-seater cost £465 in October 1920, £299.10s a year later, and £225 in October 1922) and ensured a steady flow of Morris carproduction by acquiring his suppliers, such as Hotchkiss, Wrigley (transmissions) and Hollick and Pratt (bodies).

The Morris ‘bullnoses’ were soon best-sellers backed by a nation-wide service organization of Morris cars, and in 1925 Morris outsold all his competitors with 54.000 Morris cars. From 1924 to 1926 the staple Morris cars were the 1½-litre Morris Cowley and the 1.8-litre Morris Oxford, both with 3-speed gearboxes and the wet-plate clutches which persisted on some Morris carmodels right up to 1939. The Morris Oxford acquired front wheel brakes in 1925, and they were available as an option on Morris Cowleys a year later. 1927 Morris cars produced the flat radiator and also a venture into the export market with the unsuccessful Empire Oxford Morris car of 2½-litres, which had a 4-speed box and worm drive. Equally unsuccessful was a plan to market Gallicized Morris cars built in the Léon Bollée plant at Le Mans.

Meanwhile Cecil Kimber had produced the first of the Morris-Oxford-based MG sports cars, and a new name had been born. Morris had made a few six-cylinder Morris cars in the early 1920s, but his first serious attempt in this direction with Morris cars was a 2½-litre ohc model for 1928, the engine of this Morris car inspired by the Wolseley 16/45, a make which had come under Morris control the previous year. 1929 saw another ohc Morris car, the 847cc Morris Minor at £125. Never a best-seller, the Morris car none the less served as the basis for MG’s Midget. The 1930 6-cylinder Morris cars had hydraulic brakes, extended down the range until they were universal by 1934 on all Morris cars, and in 1931 Morris managed to offer a simplified sv two-seater version of the Morris Minor for £100. The early 1930s proved very difficult for the Morris car company, which had no obvious best-seller and too many different models of Morris cars. Sliding roofs and electric fuel pumps by the Morris-owned S.U. concern were innovations for 1932 and 1933 Morris cars pioneered the semaphore-type traffic indicator in Britain. That year Morris cars sv 1.3-litre Morris Ten-Four came out as an answer to Austin’s Ten and Hillman’s Minx. All 1934 Morris cars had synchromesh and the bigger sixes the added refinement of a free wheel.

The best-seller Morris car came at last in 1935 with the 918cc sv Series I Morris Eight, which retailed at £132.10s for a fully-equipped Morris car saloon and helped reach their first million Morris cars by the summer of 1939. In a bigger category were the Series II Morris carmodels with modern styling, 3-speed gearboxes, and built-in jacking systems, ranging from a revised Morris Ten-Four up to a 3½-litre 6-cylinder Morris Twenty-Five at £280. These Morris cars were contemporary with the Series I, though introduced some months after that Morris car. All 1938 Morris cars except for the Morris Eight had push-rod ohv engines (already applied to Wolseley and MG). Later that year Riley was absorbed into the Nuffield Morris car empire. Two 1939 winners were a revised Series E 8hp with a 4-speed gearbox and headlamps faired into the wings of the Morris car, and the 1.140cc ohv Series M Ten, which introduced integral construction to Cowley and this Morris car was made after World War 2 by Hindusthan in India.

Only the 8 and 10 Morris cars were made in the first post-war years, the first really new Morris car for ten years being the 1949 Morris cars designed by Alex Issigonis. Of these the MM series Morris Minor used the old 8hp sv engine, but boasted integral construction, rack-and-pinion steering and torsion-bar independent front suspension and set a new standard in popular car handling. A million of the basic design Morris cars had been sold by January 1961. Its companion Morris carmodels, also chassisless, and with independent front suspension were a new sv 1½-litre Morris Oxford and the 2.2-litre ohc Morris MS Type Six.

The amalgamation of Nuffield and Austin to form the British Motor Corporation in 1952 resulted in a gradual process of rationalization. First the Morris Minor went over to Austin’s 803cc ohv A30 engine in 1953. The Series II Oxford Morris car and its less powerful companion, the Morris Cowley, of 1954 had Morris hulls, but their engines were also ohv Austins. In 1955 the Morris carrange was completed by a new Isis using the 2.6-litre BMC 6-cylinder unit – this Morris car was discontinued in 1958. In the late 1950s some Morris cars were made and sold in Australia under the Morris car name which were in fact more closely akin to other makes in the BMC group. The 6-cylinder Morris Marshall was really an Austin A105, while both the Major and its Austin counterpart, the Lancer, were based on the Wolseley 1500.

With the arrival of the Farina-styled 1½-litre Morris car saloons in 1959, differences between Austin and Morris cars had been reduced to house colours and radiator emblems. The front-wheel-drive Mini (1960) was shared between the two makes and though its bigger stablemate, the 1100 of 1963 with Hydrolastic suspension, was initially a Nuffield monopoly Morris car, the inevitable Austin variant followed a year later. In the case of the third front-wheel-drive model, the 1800, Austin were ahead of Morris cars in introducing it by nearly eighteen months. The 1968 Morris car range comprised the fwd Mini, 1100/1300, and 1800 as well as the conventional 1.600cc Oxford and the indestructible Morris Minor 1000, now with 1.098cc engine and still selling close on 60.000 Morris cars a year. This sole survivor of independent Morris car design did not disappear until the end of 1970. Minis became a separate make that year. From 1971 Morris car versions of the 1100 and 1300 disappeared; the name was reserved for the Marina, an orthodox rear-wheel-driven family saloon with Minor 1000 front suspension, semi-elliptics at the rear, and drum brakes on the simpler variant Morris cars. Push-rod 1.300cc and 1.800cc B.L.M.C. 4-cylinder engines were used, and the original 2-door coupé and 4-door saloon were joined by a station wagon Morris car in 1973. The largest fwd cars were still available with Morris car badges – there was a version of the 6-cylinder 2200 in 1972.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Overland

US, 1903 – 1963

(1) Standard Wheel Co, Terre Haute, Indiana, 1903 – 1905

(2) Overland Co, Indianapolis, Indiana, 1905 – 1907

(3) Willys-Overland Co, Toledo, Ohio, 1908 – 1963

The makes Willys, Overland and Willys-Knight are inseparable, if only ecause of their confusing nomenclature. The original product of the Standard Wheel Co, as Overland cars were originally called,  was a tiller-steered single-cylinder runabout with solid tyres which differed from most of its contemporaries in having its engine mounted in front under a real bonnet. This Overland car sold for $595. This Overland car had grown up by 1905 into a wheel-steered 1.3-litre twin, still with planetary transmission, and the company changed its style and moved to Indianapolis. Financial difficulties In 1907 brought John North Willys, and Elmira, N.Y. automobile dealer into the picture, and under his ownership a $1.250 4-cylinder Overland cars was produced, this having a pedal-controlled planetary transmission in the Ford manner, separately-cast cylinders, and a transaxle. There were two sixe-cylinder Overland cars in 1909, an Overland car at $2.000, and the 45hp Willys costing $250 more. Both the Willys name and multi-cylinder engines disappeared in 1910, and production of 4-cylinder Overland cars was concentrated in the old Pope factory at Toledo. During these years Willys continued to distribute the Marion, for which he had held an agency in the Elmira days. High-tension magneto ignition was used on the 1912 Overland cars, which included a 3.2-litre 2-speed Overland Model 58 at $850, a 3-speed version (Model 59 Overland car) with conventional gearbox at $900, and two bigger 4 Overland cars at $1.200 and $1.500 respectively. By 1914 Overland cars had moved into the ranks of the best-sellers with the 79 series Overland car at $950, a 4-litre car which helped to sell 80.000 Overland cars that year. 1915 saw a sv Overland 6 at $1.145, with the group moving up into second place behind Ford in the sales race. Willys-Knight, still a young make, was placed eighteenth: and in 1916 a second Willys 6, with 5-litre engine, joined the range, to remain there for three seasons. Willys-Knight had a V8 on a 10ft 5in wheelbase for $1.950 in 1917, but in 1919 4s Overland cars only were being made, the chassis L-head Overland car having made its appearance at the low price of $495. The 4-cylinder Willys-Knight had 3.3-litre engines and sold around the $1.400 mark.

In 1920 Willys Overland Crossley Ltd was formed in England with works at Stockport: this was a subsidiary of Crossley Motors Ltd, and assembled Overland cars for the British market. It originated nothing save in 1924 version of the Overland car powered by a 1.802cc Morris-Oxford engine. Overland cars continued to sell well in America, the Overland Model-92 ‘Redbird’ appearing in 1923 and helping to push the year’s sales up to 196.000 Overland cars. Sixes were back in the Overland carprogramme for 1925, the Overland car being a straightforward 3.3-litre sv machine selling for $895, while Willys-Knight’s Model-66 had a 60bhp 3.9-litre unit and front wheel brakes, and cost $1.845. It supplanted the sleeve-valve 4s the following year, and 1926 also saw the first of Overland cars 2.2-litre 4-cylinder ‘Whippet’ series, priced at $625: these Overland cars repeated the success of the 1919 type. ‘Whippets’ had front wheel brakes in 1927, in which year a companion 2.4-litre 6 Overland car was listed, as well as a smaller and cheaper Model-70 Willys-Knight. This could be bought for only $1.145 in 1928 – a record year both for the group and for the Knight-engined machines, which found 55.000 customers. Other Willys-Overland car products during this period were the Stearns-Knight and Falcon-Knight. The Whippet Overland car was restyled for 1929. The Whippet was now a Willys rather than an Overland car, and in 1931 the 4-cylinder cars were dropped. Sales also slumped, and the sleeve-valve Willys-Knights were allowed to die out with the 87bhp Model-66E of 1932. From 1933 to 1936 the Overland car company struggled through a receivership, making only a 2.2-litre sv 4, the Overland Model 77, with some pretensions to aerodynamic shape and a low price of $445, but this Overland car was brought up to date in 1937 with new styling and synchromesh. The Overland car acquired hydraulic brakes in 1939, reverting briefly to the name of Overland cars: both name and styling of the Overland car were different again by 1941, when the Overland car went under the designation ‘Willys-Americar’, with roomier bodywork, hypoid final drive, and a list price of $705.

During World War 2, Willys-Overland cars, along with Ford, were responsible for series production of the famous 4x4 Bantam inspired ‘Jeep’, and Willy-Overland cars continued its manufacture to civilian account after the War, licences being sold to Hotchkiss in France and Mitsubishi in Japan among others. 

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com