Morris

GB, 1913 to date

(1) W.R.M. Motors Ltd, Cowley, Oxford, 1913 – 1919

(2) Morris Motors Ltd, Cowley, Oxford, 1919 – 1970

(3) Austin-Morris Division, British Leyland Motor Corp Ltd, Cowley, Oxford, 1970 to date

W.R. Morris (later Lord Nuffield), an Oxford cycle and motor agent, launched his Morris-Oxford light car in 1913. This Morris car was made from proprietary parts, the engine being a 1-litre T-head four by White and Poppe. At £175 the Morris car was one of the best of the true light cars (as opposed to cyclecars) and over 1.000 Morris cars had been sold by the end of 1914. A larger model, the famous Morris Cowley, arrived on the scene in 1915; this Morris car was assembled from American components, the engine being by Continental. After World War 1 Morris cars marketed two 1½-litre L-head sv fours, with power units by Hotchkiss of Coventry; the Morris Cowley differed from the Morris Oxford mainly in its more austere equipment and the absence of a starter. In an inflationary climate, Morris cars was brave enough to reduce the prices of its Morris cars(a Morris Cowley two-seater cost £465 in October 1920, £299.10s a year later, and £225 in October 1922) and ensured a steady flow of Morris carproduction by acquiring his suppliers, such as Hotchkiss, Wrigley (transmissions) and Hollick and Pratt (bodies).

The Morris ‘bullnoses’ were soon best-sellers backed by a nation-wide service organization of Morris cars, and in 1925 Morris outsold all his competitors with 54.000 Morris cars. From 1924 to 1926 the staple Morris cars were the 1½-litre Morris Cowley and the 1.8-litre Morris Oxford, both with 3-speed gearboxes and the wet-plate clutches which persisted on some Morris carmodels right up to 1939. The Morris Oxford acquired front wheel brakes in 1925, and they were available as an option on Morris Cowleys a year later. 1927 Morris cars produced the flat radiator and also a venture into the export market with the unsuccessful Empire Oxford Morris car of 2½-litres, which had a 4-speed box and worm drive. Equally unsuccessful was a plan to market Gallicized Morris cars built in the Léon Bollée plant at Le Mans.

Meanwhile Cecil Kimber had produced the first of the Morris-Oxford-based MG sports cars, and a new name had been born. Morris had made a few six-cylinder Morris cars in the early 1920s, but his first serious attempt in this direction with Morris cars was a 2½-litre ohc model for 1928, the engine of this Morris car inspired by the Wolseley 16/45, a make which had come under Morris control the previous year. 1929 saw another ohc Morris car, the 847cc Morris Minor at £125. Never a best-seller, the Morris car none the less served as the basis for MG’s Midget. The 1930 6-cylinder Morris cars had hydraulic brakes, extended down the range until they were universal by 1934 on all Morris cars, and in 1931 Morris managed to offer a simplified sv two-seater version of the Morris Minor for £100. The early 1930s proved very difficult for the Morris car company, which had no obvious best-seller and too many different models of Morris cars. Sliding roofs and electric fuel pumps by the Morris-owned S.U. concern were innovations for 1932 and 1933 Morris cars pioneered the semaphore-type traffic indicator in Britain. That year Morris cars sv 1.3-litre Morris Ten-Four came out as an answer to Austin’s Ten and Hillman’s Minx. All 1934 Morris cars had synchromesh and the bigger sixes the added refinement of a free wheel.

The best-seller Morris car came at last in 1935 with the 918cc sv Series I Morris Eight, which retailed at £132.10s for a fully-equipped Morris car saloon and helped reach their first million Morris cars by the summer of 1939. In a bigger category were the Series II Morris carmodels with modern styling, 3-speed gearboxes, and built-in jacking systems, ranging from a revised Morris Ten-Four up to a 3½-litre 6-cylinder Morris Twenty-Five at £280. These Morris cars were contemporary with the Series I, though introduced some months after that Morris car. All 1938 Morris cars except for the Morris Eight had push-rod ohv engines (already applied to Wolseley and MG). Later that year Riley was absorbed into the Nuffield Morris car empire. Two 1939 winners were a revised Series E 8hp with a 4-speed gearbox and headlamps faired into the wings of the Morris car, and the 1.140cc ohv Series M Ten, which introduced integral construction to Cowley and this Morris car was made after World War 2 by Hindusthan in India.

Only the 8 and 10 Morris cars were made in the first post-war years, the first really new Morris car for ten years being the 1949 Morris cars designed by Alex Issigonis. Of these the MM series Morris Minor used the old 8hp sv engine, but boasted integral construction, rack-and-pinion steering and torsion-bar independent front suspension and set a new standard in popular car handling. A million of the basic design Morris cars had been sold by January 1961. Its companion Morris carmodels, also chassisless, and with independent front suspension were a new sv 1½-litre Morris Oxford and the 2.2-litre ohc Morris MS Type Six.

The amalgamation of Nuffield and Austin to form the British Motor Corporation in 1952 resulted in a gradual process of rationalization. First the Morris Minor went over to Austin’s 803cc ohv A30 engine in 1953. The Series II Oxford Morris car and its less powerful companion, the Morris Cowley, of 1954 had Morris hulls, but their engines were also ohv Austins. In 1955 the Morris carrange was completed by a new Isis using the 2.6-litre BMC 6-cylinder unit – this Morris car was discontinued in 1958. In the late 1950s some Morris cars were made and sold in Australia under the Morris car name which were in fact more closely akin to other makes in the BMC group. The 6-cylinder Morris Marshall was really an Austin A105, while both the Major and its Austin counterpart, the Lancer, were based on the Wolseley 1500.

With the arrival of the Farina-styled 1½-litre Morris car saloons in 1959, differences between Austin and Morris cars had been reduced to house colours and radiator emblems. The front-wheel-drive Mini (1960) was shared between the two makes and though its bigger stablemate, the 1100 of 1963 with Hydrolastic suspension, was initially a Nuffield monopoly Morris car, the inevitable Austin variant followed a year later. In the case of the third front-wheel-drive model, the 1800, Austin were ahead of Morris cars in introducing it by nearly eighteen months. The 1968 Morris car range comprised the fwd Mini, 1100/1300, and 1800 as well as the conventional 1.600cc Oxford and the indestructible Morris Minor 1000, now with 1.098cc engine and still selling close on 60.000 Morris cars a year. This sole survivor of independent Morris car design did not disappear until the end of 1970. Minis became a separate make that year. From 1971 Morris car versions of the 1100 and 1300 disappeared; the name was reserved for the Marina, an orthodox rear-wheel-driven family saloon with Minor 1000 front suspension, semi-elliptics at the rear, and drum brakes on the simpler variant Morris cars. Push-rod 1.300cc and 1.800cc B.L.M.C. 4-cylinder engines were used, and the original 2-door coupé and 4-door saloon were joined by a station wagon Morris car in 1973. The largest fwd cars were still available with Morris car badges – there was a version of the 6-cylinder 2200 in 1972.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Peerless

US, 1901 – 1931

(1) Peerless Mfg Co, Cleveland, Ohio, 1900 – 1905

(2) Peerless Motor Car Co, Cleveland, Ohio, 1905 – 1931

The Peerless car was known in its heyday as ‘One of the three P’s’ (Packard, Peerless and Pierce-Arrow), the great trio of American motoring. The Peerless car first appeared in 1900, the product of a concern which had built clothes wringers and bicycles since 1869. Its début was not auspicious, the 1900 prototype Peerless car being a typical horseless carriage with bicycle wheels and a single-cylinder De Dion Bouton engine. This Peerless car was followed in 1901 by the Peerless Type C Motorette, with a 3½hp single-cylinder water-cooled engine, this Peerless car was priced at $1.300. This was augmented later in the year by the Peerless Type B, similar but smaller and cheaper. 

Louis P. Mooers came to Peerless cars as chief engineer in 1901 and it was he who shaped the policy of the Peerless car company during its first formative years. He designed the 1902 range of Peerless cars. These Peerless cars were shaft-driven and the engine was mounted vertically at the front of the car in what was to be the conventional arrangement in most cars, but was an innovation at the time. Selective sliding-gear transmission was used on Peerless cars and side-entrance tonneaus were included in the range, possibly the first cars of this type. The prototypes of the 1902 Peerless car line were equipped with a single-cylinder Mooers-designed engine, although the production Peerless cars had 2-cylinder power plants. The 1903 Peerless car series were based on 1902 Peerless racing cars (also designed by Mooers). Two Peerless cars were available, a 24 and a 35hp, both with 4-cylinder T-head engines of Mooers design. The year 1903 was notable for the appearance of the Peerless limousine, probably America’s first closed car that was not custom-built.

In 1904, Mooers designed the famous Peerless Green Dragon racing car, a behemoth with a 6x6in bore and stroke. Driven from track to track by Barney Oldfield, ‘The Boy in Green’ test driver for the Peerless car company’s racing cars, the Green Dragon brought Peerless cars an enviable reputation as Oldfield continued to break records – frequently his own. He crashed the Green Dragon Peerless car in 1905, but a new Peerless Green Dragon car was built and continued the record set by its earlier namesake.

By this time, the Peerless car company was rapidly expanding and production of Peerless cars was increased. The Peerless cars was regarded as one of the prestige cars of America and was priced accordingly. In 1907, the first 6-cylinder Peerless car was introduced although the fours continued for many years. Changes on Peerless cars were largely limited to perfection of details. In 1912, prices ranged from $4.200 to $7.200. By 1913, Peerless cars were equipped with self-starters of the Peerless car firm’s own design.

An important development in Peerless design was the introduction of a V8 Peerless car, a year after the rival Cadillac concern. This Peerless V8 appeared late in 1915 and was reasonably priced in comparison with the expensive six-cylinder Peerless cars which were discontinued at this time. With 80bhp at 2.700rpm, low speeds as well as high were possible in top gear. In appearance the V8 closely, resembled the Cadillac. The 1915 model Peerless car continued without basic change until 1922, by which time its appearance had become outmoded. For 1923, bodies of the Peerless car were lowered and rounded and the rear platform spring given up. Strangely enough, the newer design of the Peerless car also closely resembled the contemporary Cadillac. 

By 1923, business was good with some 5.000 Peerless cars being sold. A year later, a six was introduced as a companion car to the larger eight, now termed the ‘Peerless Equipoised Eight’. In 1925, for the first time, an outside engine was utilized in a six by Peerless cars. This was a Continental and was used on the Peerless 6-80 chassis. Prices of Peerless cars ranged from $1.400 for the cheapest six to more than $4.100 for the most expensive eight. Between 1926 and 1929, Peerless cars continued to market two lines of sixes and one of eights at prices from $1.895 to $3.795. But despite a wide price range, sales of Peerless cars were falling steadily, possibly because of generally uninspired and rather unattractive bodies. In 1929, the Peerless car range was redesigned, the new Peerless car models resembling the Marmon or Stutz to a considerable degree. A Continental straight-8 replaced the old V8 engine. The two sizes Peerless cars were continued and towards the end of 1929, with sales increasing, the outlook seemed brighter. Count Alexis de Sakhnoffsky was hired to design the 1930 Peerless car line. Thsese Peerless cars were the sleekest and best-looking the Peerless car company had ever produced. Three sixes and one eight were offered by Peerless cars with prices ranging from $995 to $2.195. The eight was dropped shortly after its introduction.

Then came the Depression and this finished the Peerless car. The Peerless car make had slipped from 25th to 28th place among American car manufacturers from 1928 to 1929 and to 30th place in 1930.

It was early in 1931 that the Peerless car company decided to attempt to recapture its former position by introducing a new prestige Peerless car which would compare with the Cadillac-V16 and the Marmon Sixteen. This Peerless car was the Peerless V16; only one prototype Peerless car was built and this still survives today. Built in 1931, the Peerless car was to have been produced as a 1933 or possibly even a 1932 model. This Peerless car was almost entirely built of aluminium. With a 42lb frame, an aluminium engine of 7.6-litres and 173bhp at 3.300rpm the Peerless car was one of the handsomest cars ever made in the United States then or at any other time. Its custom sedan body was built by Murphy.

Actual production of Peerless cars ended on 30th June 1931. The Peerless car plant remained idle for more than two years then, prohibition having been repealed, the Peerless Motor Car Company became the Peerless Corporation, brewers of Carling’s Ale and as such, it survives to this day.

Source: Georgano, encyclopedia of motorcar; KM

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com