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The Rolls-Royce car was the result of a meeting between Henry Royce, a manufacturer of electric cranes in Manchester, and the Hon. C.S. Rolls, a pioneer motorist then selling Panhards in London, who wanted a quality car to boost falling sales. The first Rolls-Royce cars were based on the 1.8-litre (later enlarged to 2-litre) vertical-twin 10hp ioe Royce with shaft drive, but the range of Rolls-Royce cars was expanded to embrace a 3-litre, 3-cylinder, ‘light’ and ‘heavy’ versions of a 4-cylinder Rolls-Royce Twenty, and a 6-litre pair-cast six retailing at £900. A Light Twenty Rolls-Royce car with geared-up top, driven by Rolls, won the 1906 Tourist Trophy, and also broke the Monte Carlo-London record.
An abortive 3½-litre V8 petrol brougham Rolls-Royce car with square cylinder dimensions was shown in 1905, but 1906 was the start of a one-model policy based on the 40/50hp 6-cylinder Rolls-Royce car, later to win immortality as the Rolls-Royce Silver Ghost, which Rolls-Royce car made its début at Olympia that year. This Rolls-Royce car had a conventional 7-litre sv engine with pressure lubrication and dual ignition, as well as the 4-speed overdrive gearbox. Output of the Rolls-Royce Silver Ghost was a modest 48bhp, but the Rolls-Royce car’s reputation was assured after a successful 15.000 mile RAC-observed trial in 1907, from which the Rolls-Royce Silver Ghost emerged with flying colours. 6.173 Rolls-Royce Silver Ghost cars were made: the first ones at Manchester, and from 1908 on the Rolls-Royce cars were made at Derby. At £985 for a chassis the Rolls-Royce car was backed by a unique inspecition scheme, and in mid-1909 it was revised with a longer-stroke 7.4-litre engine and conventional 3-speed box. The Rolls-Royce Silver Ghosts reverted to 4 speeds in 1913, when cantilever rear suspension was adopted; later modifications were full electrics (1919) and Hispano-Suiza-type mechanical servo 4-wheel brakes (1924). The ‘Best Car in the World’ – a reputation which was well established by Rolls-Royce cars by 1914 – was not normally entered in competitions but in 1911 a Rolls-Royce Silver Ghost was successfully driven from London to Edingburgh and back on top gear for a fuel consumption of 24.32mpg, and a works team Rolls-Royce car swept the board in the 1913 Austrian Alpine Trials. Armoured-car versions of the Rolls-Royce Silver Ghost gave yeoman service both during and after World War 1.
Production of Rolls-Royce cars was resumed after the Amistice, the chassis price being inflated to £2.100. In 1920 an American Rolls-Royce car actory was opened, this making the Rolls-Royce car until 1931. Post-war 1 inflation led Rolls-Royce to abandon their one-model Rolls-Royce car policy in 1922 and to introduce a 3.1-litre ohv 6-cylinder Rolls-Royce Twenty with a 3-speed unit gearbox and central change at £1.100 for a chassis. This Rolls-Royce car was regarded by Rolls-Royce enthusiasts as heresy, but the Rolls-Royce Twenty was an excellent if sluggish car which last none of the traditional quality; nearly 3.000 Rolls-Royce cars were made up to 1929. In 1925 the Rolls-Royce car acquired a 4-speed box, right-hand change, and the servo 4-wheel brakes of the Rolls-Royce Silver Ghost, which was retired that year in favour of a 7.7-litre Rolls-Royce Phantom I with overhead valves and vertical radiator shutters. An improved Phantom II Rolls-Royce car with hypoid back axle and redesigned combustion chambers was listed from 1930, while the Rolls-Royce Twenty emerged as the more powerful Rolls-Royce 20/25 with a 3.7-litre engine. A Continental version of the bigger Rolls-Royce car gave a genuine 90mph with closed coachwork. Refinements of the early 1930s on Rolls-Royce cars included synchromesh (on the 20/25 in 1932, and on the Phantom a year later), and centralized chassis lubrication (1933).
In 1931 the Rolls-Royce car company bought Bentley Motors, after Napier had made an unsuccessful bid. The Bentley emerged two years later, as a Rolls-Royce-based 3½-litre: it was not to lose its identity until the 1950s. Sir Henry Royce died in 1933, and the entwined ‘R’s of the radiator emblem of the Rolls-Royce car was changed from red to black, supposedly in mourning. The smaller Rolls-Royce cars acquired hypoid final drive in 1936, in which year an alternative power unit of 4¼-litres’ capacity was offered, first as an option on the Rolls-Royce car, and then as standard: thus the 20/25 Rolls-Royce car grew up into the 25/30. In this year Rolls-Royce cars stopped making their own carburetors, though electrical equipment was not bought out until after World War 2. Aero-engine influence (the Rolls-Royce car company had been making these units since 1914 and had been responsible both for the Schneider Trophy R engine of 1931 and the Merlin of 1935) was reflected in the 12-cylinder Phantom III Rolls-Royce car first shown in 1935. The capacity of this Rolls-Royce car was 7.3-litres, and it was the first Rolls-Royce car to have independent front suspension. Later examples Rolls-Royce cars had overdrive gearboxes. It offered 90-95mph for £2.600 and up. This Rolls-Royce car model was still being made in 1939, along with a development of the 25/30, with independent front suspension, the Rolls-Royce Wraith, which Rolls-Royce car could be bought for around £1.600 complete.
Post-war 2 production Rolls-Royce cars was transferred from Derby to Crewe and the first new Rolls-Royce car model was the Rolls-Royce Silver Wraith, with a 4¼-litre engine, overhead inlet valves and hydraulic actuation for the front brakes, this Rolls-Royce car costing around £4.300 in 1947. The Rolls-Royce Phantom III was not revived, but sixteen ioe 5.7-litre straight-8 Phantom IV Rolls-Royce cars were made for heads of state from 1949 onwards. Among the customers of the Rolls-Royce car was HRH Pincess Elizabeth, who was to become the first reigning British monarch to use Rolls-Royce cars officially. The 6-cylinder Rolls-Royce cars continued up to 1959. 1949 brought the first Rolls-Royce car factory-bodied model, the export only Rolls-Royce Silver Dawn, using the standard Bentley saloon body, left-hand drive, and steering column change. In 1952 capacity of the Rolls-Royce car went up to 4.6-litres and a long-chassis version was listed with an 11ft 1in wheelbase. The General Motors Hydramatic transmission became an option in 1953, and the famous manual box with right-hand control was finally dropped two years later with the advent of a 4.9-litre Rolls-Royce Silver Cloud, a restyled saloon with 15in wheels, which Rolls-Royce car could be bought with power-assisted steering and full air-conditioning. 1960 Rolls-Royce cars were identical in outward appearance, but were powered by entirely new oversquare alloy 6.2-litre V8 engines. Power assisted steering was now standard on the Rolls-Royce car, though the hydro-mechanical servo brakes were retained. The standard saloon Rolls-Royce car cost £6.093, and a limousine version on a 12ft wheelbase, the Rolls-Royce Phantom V, was some £3.000 dearer. A four-headlamp layout was introduced on the Rolls-Royce car in 1963, and a year later Rolls-Royce cars started to supply a 4-litre version of their ioe 6-cylinder engine to BMC for installation in the Vanden Plas Princess.
At the 1965 Shows Rolls-Royce cars introduced an entirely up-to-date design, the Rolls-Royce Silver Shadow. This Rolls-Royce car boasted unitary construction, self-levelling, all-round independent suspension, and servo-assisted disc-brakes with three separate circuits. It retained the 1960 V8 engine, also the (now dummy) traditional radiator. The Phantom V Rolls-Royce car with its separate chassis was kept on, a ceremonial limousine for head of state being listed at £10.695. A Silver Shadow convertible was available in 1968 for £10.449; 1969 brought both a long-wheelbase version of the Rolls-Royce car model and the enlargement of the engine to 6.745cc. In 1970 a new 3-speed automatic gearbox (already used on left hand drive export models since late 1965) replaced the earlier 4-speed type on the Rolls-Royce car, and the Phantom VI replaced the Phantom V; production of these state Rolls-Royce carriages ran at about 50 Rolls-Royce cars a year. Similar modifications were applied to the parallel Bentley cars. The sensational bankruptcy of February 1971 found the Rolls-Royce Car Division still profitable; indeed, within a month the Rolls-Royce car company had announced their high-performance Rolls-Royce Corniche 2-door saloon and convertible with coachwork by H.J. Mulliner-Park Ward, at prices from £12.829 upward, and that December the 10.000th Silver Shadow Rolls-Royce car left Crewe. By late 1972 prices of the more expensive Rolls-Royce cars had risen to £14.399 for the Rolls-Royce Corniche and £15.559 for the Rolls-Royce Phantom Limousine.
The American Rolls-Royce car company was formed in November 1919 to build the famous British Rolls-Royce cars in an American factory and so avoid high import duties. The Rolls-Royce car plant was bought from the American Wire Wheel Co, and the Rolls-Royce Silver Ghost went into production there in 1921. This Rolls-Royce car had a 6-cylinder 7.4-litre sv engine developing 80bhp, and came in two wheelbases, 12ft and 12ft 6½in. Right-hand drive was used until 1923. Unlike the British Rolls-Royce car company, Rolls-Royce of America always advertised coachwork and supplied complete Rolls-Royce cars if customers wished. Most bodies of the American Rolls-Royce cars were by Brewster, and in 1926 this firm was taken over by Rolls-Royce car company. In 1926 came the New Phantom, or Rolls-Royce Phantom I as it was later called. This Rolls-Royce car had a 6-cylinder 7.7-litre engine with overhead valves, and again came in two wheelbases, 11ft 11½in and 12ft 2½in. The Depression badly hit sales of the American Rolls-Royce car, and production of Rolls-Royce cars at Springfield came to an end in 1931, although a few British Rolls-Royce cars were assembled there later. A total of 2.944 American Rolls-Royce cars was made, of which 1.703 were Rolls-Royce Silver Ghosts and 1.241 were Rolls-Royce Phantom Is.
Source: Georgano, encyclopedia of motorcar; MCS, GNG
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com
R.W. Maudslay’s company started modestly with a single-cylinder Standard car with an under-floor engine of markedly oversquare (5x3in) dimensions, which was the work of Alex Craig who also designed for Maudslay (made by the same family as the Standard cars founder), Lea-Francis, and Singer. A 12/15hp bonneted twin Standard car was also available, while 4-cylinder engines were offered as proprietary units. In 1906 Standard cars offered Britain’s first inexpensive sixes with side valves, 3-speed gearboxes, and shaft drive; a fairly large 24/30hp Standard car being followed by a really big 50hp Standard car at £850, and a 3.3-litre Standard 20 at £450, these Standard cars being energetically marketed in London by Charles Friswell. 6-cylinder Standard cars dominated Standard design for several years, the Standard 20 doing well in its subsequent 4-litre form; a fleet of 70 Standard cars was shipped to India for the Delhi Durbar in 1911. The shouldered radiator of the Standard car first carried the Union Jack badge in 1908. In 1909 a 2.7-litre 4-cylinder 14 with cylinders cast in pairs was being offered for £350, other fours following until the sixes Standard cars were finally dropped at the end of 1912. A big car in miniature, the 9.5hp Standard Rhyl, was announced in 1913 with a 3-speed gearbox, worm drive, and all brakes on the rear wheels, this Standard car was priced at £185. Electric lighting was available on the Standard car in 1915, and at the outbreak of World War 1 there were also two bigger Standard cars, both sv monobloc fours with capacities of 2.4- and 3.3-litres.
In 1919 an enlarged 1.3-litre version of the Standard Rhyl, the Standard SLS, was the staple product of Standard cars, but this had grown up by 1921 into the 11.6hp Standard SLO with exposed overhead valves – these early Vintage Standard cars also had no sides to their radiator shells. There was a short-lived ohv 8hp in 1922, but the most successful mid-Vintage Standard car was the 13.9hp SLO4, this Standard car still was with overhead valves and worm drive, which had rigid side-curtains and the Standard car could be bought for £375 in 1924. From 1923 these Standard cars carried the emblem of the 9th Roman Legion as their radiator mascot. 10.000 Standard cars were sold in 1924, Front-wheel brakes were standard on the 13.9hp Standard cars in 1926. Some less successful 2.2-litre ohv 6-cylinder Standard cars were marketed in 1927, in which year saloon Standard cars could be bought with sliding roofs, while financial difficulties of the Standard car company were circumvented by the hurried introduction of the very reliable 1.155cc worm-drive Standard Nine car with an sv engine and fabric bodywork for 1928. Within a year a roomier, longer-wheelbase version of this Standard car was listed, as well as supercharged and unsupercharged sports two-seater Standard cars, and the first of the Avon Standard Specials, a low-built two-seater styled by the Jensen brothers, had made its appearance. The Avon, both in its original form and in its later manifestations (the work of C.F. Beauvais) continued in a variety of semi-catalogue forms on many Standard car chassis from the Standard Nine to the 20hp Standard car up to 1937. 1929 was the year of chromium plating on Standard cars, of the first of a line of sv sixes with coil ignition and 7-bearing crankshafts that was to persist up to 1940, and of the appointment of Captain J.P. Black, from Hillman, as Managing Director. Under his control Standard cars rode out the Depression with steadily increasing sales, but at the cost of magneto ignition, worm-driven back axles and the traditional radiator, all of which had disappeared on the Standard car by 1931, when Standard car company were offering the Standard Big Nine, a really roomy small saloon for less than £200, and low-priced 16 and 20hp six Standard cars. This range of Standard cars was rounded out in 1932 by a 1-litre Standard Little Nine at £155, and in this year William Lyons, whose 1930 Swallow-bodies Standard cars had anticipated the new 1931 radiator, launched his first S.S. cars. These used specially-built Standard car chassis and his own style of bodywork, and were to evolve into the Jaguar. Standard-built engines were used in all Lyon’s cars up to 1940 and survived on 4-cylinder Jaguars until 1948. Cruciform-braced frames and silent-third gearboxes were features of the 1933 Standard cars, while that year’s complex Standard car range included a couple of short-lived sixes of under 1.500cc, the option of preselector gearboxes on some Standard cars, and a long-wheelbase 20hp Standard car landaulette. Synchromesh, free wheels and integral boots came in 1934, when a new best-seller Standard car was the well-equipped 1.3-litre Standard Ten, and there were six Standard car models for 1935, including a sporting 10/12hp Standard car consisting of a Standard Ten chassis and body, and a 1.6-litre twin-carburettor 12hp engine. Much of the same Standard cars were offered in 1936, but this year also brought the fastback Flying Standard cars with luggage accommodation and spare wheels streamlined into the tail, though retaining the Bendix brakes of earlier versions of Standard cars. Initially offered only in 12, 16, and 20hp sizes, the style of this Standard car was universal by 1937, when buyers had the choice of four 4-cylinder Standard car and two 6-cylinder types, form the Standard Nine at £149 to the Standard Twenty at £299, as well as a rapid compact V8 Standard car with a 2.7-litre 80bhp sv engine in a Standard Twelve chassis. This Standard car failed to catch on, though its fencer’s mask grille was found on all Standard cars from 1938 to 1947, and the engine was used by Raymond Mays. Other makers buying components from Standard were Railton, whose Ten was based on a Standard car chassis, and Morgan, for whom a special ohv 10hp engine was made by the Standard car company from 1939 – 1950.
A 1939 Standard car best seller was the 1-litre Standard Eight at £129, the first British small saloon with independent front suspension: similar layouts were found on Super versions of the Ten and Twelve, but this year’s Flying Standard cars no longer had fastbacks. Of the extensive pre-World War 2 range of Standard cars, only the Eight, Twelve, and Fourteen were continued after the war, the Fourteen using a 1.8-litre engine in the Twelve chassis, although Standard car products now included Triumph, acquired in 1945.
Late in 1947 came the Standard car company’s first true post-war design, the unitary-construction Standard Vanguard with a 2.1-litre ohv wet-liner 4-cylinder engine, full width six-seater bodywork, hydraulic brakes, and a 3-speed gearbox with column change. This Standard car sold for £544, though for some time the Standard car was practically unobtainable on the home market, and was the only Standard car model catalogued between 1949 and 1953. Standard cars were made under licence in Belgium by Imperia, and the Standard car engine also went into the bigger Triumphs, the Ferguson tractor, the earlier Plus-Four Morgan, and, in 2-litre form, into Triumph’s successful TR series. Overdrive became an option in 1950 on Standard cars; the body was restyled in 1953, 1956, and 1959; a diesel version with separate chassis was marketed in 1954 and 1955; and a luxury Sportsman verion with a 90bhp engine, a traditional grille, and overdrive as standard appeared in 1957, though this Standard car was too expensive at £1.231, and did not last long. Towards the end automatic Standard Vanguards were available, but the tough old four Standard car was dropped in 1961.
There were other Standard cars. An 803cc ohv Standard Eight with coil-spring independent front suspension and very basic appointments was announced late in 1953 at £481, followed shortly after by a more luxurious Standard car with 948cc 10hp at £581. These Standard cars were quite best-sellers despite such later options as 2-pedal control, triple overdrive (on the Standard Eight) and the addition of a luxury Pennant version of the Standard Ten in 1957. Fairthrope used this engine, which later served as the basis for the Triumph Herald, but production of the small Standard cars tailed off in 1959. There were other variations on the Vanguard theme: the Standard Ensign with a 1.6-litre 62bhp engine was cooly received, though the Standard car was revived in 1962 with a 75bhp 2.138cc unit and 4-speed gearbox. After the Leyland take-over in 1961, the Standard car company’s efforts concentrated increasingly on the Triumph range, but Standard cars final fling in 1962 was once again Vanguard-based, though the Standard car company broke new ground with a 2-litre short-stroke ohv 6-cylinder engine later used in the Triumph 2000. The last Standard cars were delivered in the summer of 1963. The name died because the term, ‘standard’, when applied to cars, had been debased; it had come to mean the opposite of ‘de luxe’ – and this despite the comfortable appointments of the Luxury Six.
Th Standard car succeeded the US Long Distance. The only model Standard car was a five-seater in wood at $3.250, or in aluminium for $3.500. The engine of this Standard car was a 4-stroke, 4-cylinder one of 25hp.
Also known as the FAS, the Standard car was a conventional machine with a 14/20hp 4-cylinder engine and 4-speed gearbox. The Standard car company had no known connection with any firm bearing the name Standard.
From 1906 to 1909 this Standard car company first made three models of the Mors under the name American Mors, but in 1909 they introduced a car of their own design. This Standard car had an ohv 50hp 6-cylinder engine of 7.8-litre capacity. Five body styles were listed, including a limousine at $4.000. The rear springs were of the platform type.
This Standard car had a 4-cylinder, 3.7-litre engine with a 3-speed sliding-gear transmission and shaft drive. The only feature of interest of this Standard car was electric starting. The single model Standard car for 1910 was a four-seater torpedo which weighed 2.000lb.
This German Standard car was characterized by the use of Henriod rotary-valve engines, but the system proved unsuccessful and production of Standard cars was not on a large scale. Two 4-cylinder Standard car models of 10/28PS and 13/35PS were listed.
This electric Standard car used Westinghouse motors and was claimed to have a range of 110 miles on a charge. The Standard car was operated from a tiller on the left-hand side. The controller on the Standard car gave six forward speeds, the maximum speed being 20mph. The Standard Model M, a four-seater closed model, cost $1.885.
For most of its life the Standard car was built by a firm whose main product was steel and composite railway carriages and wagons. Up to 1916 the Standard car was a conventional 38hp 6-cylinder car built in touring an closed models, at prices up to $3.600. In 1916 an 8-cylinder Standard car model was introduced which was to become the staple product of the Standard car company. Smaller than the six, this Standard car was rated at 29hp (50bhp) and cost only $1.950 for the most expensive model. For 1917 it was increased to 34hp (80bhp) and by 1921 prices of the Standard cars were up to $5.000. In 1923 a new company acquired the design from the Standard Steel Car Co. They assembled a few of the V8 Standard cars, but did not introduce any new models, and were out of business the same year.
This Standard car was a cyclecar powered by an air-cooled 2-cylinder Spacke engine. Transmission was by friction discs, and final drive by single chain.
The Standard Steam Car was equipped with a Scott-Newcomb 2-cylinder, horizontal paraffin-burning steam engine and the Standard car was advertised as being able to raise a head of steam in less than 60 seconds. The Standard car carried a Rolls-Royce-type condenser and closely resembled the then well-known Roamer. A touring model was the only body style available. The Standard car was sometimes known as the Scott-Newcomb.
This Standard car firm, owned by Wilhelm Gutbrod, obtained the licence for the production of a small car designed by Josef Ganz. The car appeared under the name of Standard Superior. The Standard car had a 2-cylinder, 2-stroke engine of 396cc developing 12bhp or of 494cc and 16bhp. Special features of this Standard car design were an aerodynamic body, rear engine, centre tubular chassis and independent suspension. Production was given up in 1935, but vans and estate Standard cars were built until 1939. Another car built to Ganz designs was the Swiss Rapid.
Source: Georgano, encyclopedia of motorcar; MCS, GMN, GNG, HON, KM
The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

