Studebaker

US/ CDN, 1902 – 1966

(1) Studebaker Corp, South Bend, Indiana, 1902 – 1954

(2) Studebaker-Packard Corp, South Bend, Indiana, 1954 – 1964

(3) Studebaker Corp of Canada Ltd, Hamilton, Ontario, 1964 – 1966

The brothers Henry and Clem Studebaker opened a blacksmith’s and wagon-building shop in South Bend in 1852, horse-drawn vehicles of their construction serving in both the American Civil War and World War 1, and production continuing until 1919. Their first Studebaker cars were electrics, made in modest numbers from 1902 to 1912: these Studebaker carwere joined in 1904 by the Model-C petrol Studebaker car, a typically American 16hp flat-twin with amidships engine, 2-speed gearbox, and chain drive. This Studebaker carwas followed a year later by a vertical 4 on more European lines, this Studebaker car was selling for $3.000. For the next few seasons, however, Studebaker electred to act as selling gents for Studebaker cars built to their order, and their more expensive offerings of Studebaker cars were built by Garford of Elyria. The cheaper machines were the EMF and Flanders built by the Everitt-Metzger-Flanders Co, and these two makes accounted for 9.700 Studebaker cars in 1910. 1913 saw a brace of Studebaker cars made at South Bend, both with sv monobloc engines, dual ignition, and electric lighting and starting: the 3-speed gearboxes on the Studebaker cars were mounted in unit with the back axles, and the 6-cylinder Studebaker car was claimed to be the first such car to retail in the USA for less than $2.000. In 1914 there was a smaller, 15/20hp Studebaker car with 3.2-litre 4 with coil ignition only. Studebaker sold over 45.000 Studebaker cars in 1915, and their sixth position in 1916 US sales was matched by a seventh place in 1920. 1919 was the last year for 4-cylinder Studebaker cars, and the 1920 Studebaker cars, while retaining separate gearboxes, abandoned the transaxle layout. Studebaker carmodels available were 6s of 4.7-litres and 5.8-litres, the latter establishing a line of really large 6-cylinder Studebaker cars which survived until 1928. An inexpensive 3.3-litre Studebaker Light 6 joined the range in 1921, and 1923 Studebaker cars had all-metal bodies with welded steel pressings. Balloon tyres were standardized on Studebaker cars in 1925, in which year contracting-type hydraulic front wheel brakes were an option: open Studebaker cars were made with permanent tops of the ‘California’ type and detachable side-curtains. Front wheel brakes were standard on the Studebaker carin 1926, but the Studebaker carcompany reverted to mechanical actuation in 1927, in which year a ‘compact’, the Studebaker Erskine, was marketed. Studebaker cars went after stock-car records in a big way in the later 1920s, an outstanding performance of a Studebaker car being 25.000 miles in 25.000 minutes. The 1929 range Studebaker cars consisted of two 6s, the ‘Studebaker Dictator’ and ‘Studebaker Commander’ (at $1.265 and $1.495 respectively), and a brace of straight-eights of 4-litres’ and 5.5-litres’ capacity. Pierce-Arrow was acquired by the Studebaker car company in 1928, but regained its independence five years later. In 1930 Studebaker cars, with Plymouth, pioneered the free wheel, offered initially on 8-cylinder Studebaker cars alone, but available throughout the range by the latter part of the year, when the cheapest Studebaker car, the Light 6, could be bought in England for £295.

Another compact Studebaker carappeared under the Rockne nameplate in 1932. Special versions of the ‘Studebaker President 8’ distinguished themselves in the Indianapolis 500-Mile Race. Cliff Bergere’s Studebaker Special finishing 3rd, while in 1933 6th to 12th places were filled by similar Studebaker cars. Studebaker cars went into receivership in 1933, but came back strongly in 1934 with an unattractively-styled three-model range of Studebaker cars – the 3.4-litre ‘Studebaker Dictator 6’, the 3.6-litre ‘Studebaker Commander 8’, and the 4.1-litre ‘Studebaker President 8 ‘, all with synchromesh, free wheel, and X-braced frames. Subsequent evolution of Studebaker cars followed accepted American lines: transverse independent front suspension, automatic overdrive, and hydraulic brakes once more in 1935: a hill-holder (modernized version of the sprag) in 1936: headlamps half-faired into the wings of the Studebaker car in 1938: and column change in 1939, when Raymond Loewy became responsible for the Studebaker car Corporation’s styling. 1939 was also the first year for one of America’s longest-lived modern economy cars, the 2.7-litre 6-cylinder sv ‘Studebaker Champion’ selling at $765. Fluid couplings was available on the 1942 Studebaker car range, which included Studebaker cars last straight-8s. The revolutionary post-war ‘coming or going’ style with wrap-around rear window on Studebaker cars was launched by Loewy on the 1946/ 1947 Studebaker cars with 2.8-litre and 3.7-litre 6-cylinder engines. Sales climbed to 239.000 Studebaker cars in 1949, and the inevitable ohv V8 – a relatively small one of 3.8-litres – replaced the bigger 6 in 1951 Studebaker cars. Studebaker car companys answer to the big battalions was the low and elegant line of the 1953 Studebaker cars, which unfortunately became more cluttered down the years, and finances were not impoved by the merger of the Studebaker car company with Packard in 1954. An interesting departure was the sporting ‘Studebaker Hawk’ coupé powered by Packard’s V8 engine and Ultramatic transmission in 1956: 1957 versions had blown Studebaker car engines, the only example of a factory-equipped super-charger (save the 1954 Kaiser) since the Graham. The Studebaker car company managed to get their ‘Studebaker Lark’ compact sedan tooled and into production in ten months in 1959, and this descendant of the old sv ‘Champion’ was the only Studebaker car now offered with the exception of the ‘Studebaker Hawk’. The small 6 Studebaker car achieved ohv at long last in 1961, and 1962 saw the exciting fiberglass-bodied ‘Studebaker Avanti’ coupé with disc brakes on the front wheels, a 4-speed gearbox, and optional supercharger. The Studebaker car annexed 29 stock-car records, including a flying mile at 168.15mph, but neither this nor the continuing ‘Lark’ range could save Studebaker cars. A wide choice of Studebaker car models – two 6s and three 8s – was listed for 1964, but early in the season South Bend stopped making Studebaker cars, and production was transferred to the Canadian plant which had been assembling Studebaker cars since 1912. Even as an ‘import’, the Studebaker car did not sell well: the last examples of the Studebaker car marque had 3.2-litre 6-cylinder and 4.7-litre 8-cylinder Chevrolet engines, but even these were abandoned in the spring of 1966. Production of the ‘Studebaker Avanti’ was continued on a small scale by an independent factory in South Bend.

Source: Georgano, encyclopedia of motorcar; MCS 

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Mercury

US, 1904

Mercury Machine Co, Pittsburgh, Pa.

The Mercury car was a two-seater with a 2-cylinder water-cooled engine of 7hp. A liding-gear transmission was used and the weight of the Mercury car was 1.250lb. The price of the Mercury car was $295 and a top cost $100 extra.

GB, 1905

Ivanhoe Motor Co, Cricklewood, London N.W.

The Mercury car company made a small number of 24hp 4-cylinder Mercury cars which they also called Ivanhoes. In 1906 they became agents for Weigel and planned to show these cars on their stand at Olympia, but permission was refused because they had said in their application that they would show Ivanhoes. In fact, only second-hand Mercury cars were shown on the stand, but they stressed that the Weigel could be seen at the works.

GB, 1914 – 1923

(1) Medina Engineering Co Ltd, Twickenham, Middlesex, 1914 – 1920

(2) Mercury Cars (production) Ltd., Twickenham, Middlesex, 1920 – 1923

The Mercury car was a conventional light car with a 10hp 4-cylinder monobloc engine and shaft drive. One Mercury car model only was made before the war, but in 1920 there were three Mercury cars, a 9.5, 10.2 and 11.9hp. Bodies were the usual two- and four-seaters.

US, 1914

Mercury Cyclecar Co, Detroit, Mich.

The Mercury cyclecar differed little from other of that breed, except that Mercury car had a self-supporting body which eliminated the chassis frame; in other words integral construction. The engine was a 9hp 2-cylinder air-cooled unit, and the Mercury car used friction transmission and belt final drive. Body styles were a monocarp, a tandem two-seater and a light van.

US, 1918 – 1920

Mercury Cars Inc, Hollis, N.Y.

A small, assembled car of limited production, the Mercury car used a Duesenberg or Weidely 4-cylinder engine and the Mercury car was equipped with a door in the floor to give the driver ready access to the service brake mechanism.

US, 1938 to date

Ford Motor Co, Detroit, Mich.

The Mercury car, a product of Ford’s Lincoln Division, was intended to rival GM’s Oldsmobile and Buick, and widen Ford penetration of the American market. The Mercury car was in effect an enlarged Model 91 Ford V8 with a 3.9-litre 95bhp engine. At $957 the Mercury car cost $230 more than its smaller sister, but the Mercury car was $40 less than Buick’s cheapest 4-door sedan. Hydraulic brakes were standard from the start on Mercury cars and evolution followed established Ford lines, with no drastic changes until 1949, when the new low silhouette, hypoid rear axle, and coil-spring independent front suspension were incorporated on the Mercury car. Capacity of the engine of the Mercury car went up to 4.2-litres and the front-end styling of the Mercury car emphasized the association with Lincoln. Mercury cars, like Ford, progressed to overhead valves and oversquare cylinder dimensions and in 1955 buyers of the Mercury car had a choice of two V8 engines of 188 and 198bhp. An inexpensive Mercury Medalist series was added in 1956 and in 1957 the standard power unit was a 255bhp. Mercury cars became bigger and more expensive in 1958 and 1959 to avoid clashing with the Edsel range from the same stable, and a 6.3-litre, 360bhp engine was available in Mercury cars.

In 1961 Mercury cars broke with tradition, and offered for the first time something other than a V8; not only was there the option of a 3.6-litre six in the regular Mercury car range, but there was also a semi-compact Mercury car, the 2.4-litre Mercury Comet, a Mercury car with a 9ft 6in wheelbase parallel with Ford’s Falcon. The Mercury Comet sold for $2.084 in 1962, when the largest of the standard V8s was a rather modest 4.8-litre. 1963 saw a return to bigger things on Mercury cars, with 6.4-litre and 6.8-litre engines available in the top-price Mercury Monterey models, which also included a Breezeway sedan with forward-sloped rear window as already used on Ford of Britain’s 1960 Anglia. Though the Mercury Comet was retained for 1966 with a 3.3-litre engine, the biggest Mercury cars looked like Lincoln’s Continental on a reduced scale; the wheelbase of the Mercury car is 10ft 3in, with 6.4-litre, 6.7-litre and 7-litre engines available. For the more sporting motorist there was the Mercury Comet Cyclone with compact dimensions and a 6.4-litre V8 unit. A 1967 sports coupé version, the Mercury Cougar, heralded a return to the waterfall-type radiator grille on the Mercury car so generally popular in the early 1950s.

Subsequent Mercury car developments were aimed at keeping station in the tricky medium-priced market, with the sporting element represented by the Mercury Cyclone and Mercury Cougar coupés (with V8 engines of up to 390bhp) and the luxury sector covered by the Marquis Brougham, which in 1969 form aped the Lincoln with its concealed headlamps, and came with 7-litre V8 unit and automatic as standard. Regular family Mercury cars were the Montego on a 9ft 9in wheelbase, and the stock Mercury car of 10ft 4in. In 1971 there was a Mercury edition of Ford’s Maverick compact, the Comet. Wheelbase was 8ft 7in, and engine options of the Mercury car were sixes of 2.8-litres, 3.3-litres or 4.1-litres, or a small 4.9-litre 210bhp V8. Basic price was a low $2.217, and it was continued into 1972 along with the Cougar, Montego, Monterey, Colony Park and Marquis lines, though new Federal regulations took their toll for Mercury cars, and the most powerful engine option gave only 266bhp, as against 375 in 1970. Mercury Montegos had front disc brakes as standard,  as had 1973 Mercury Cougars, which came with a traditional radiator grill in Humber-Sunbeam style. Most of the 1973 improvements on Mercury cars concerned safety (e.g. reinforced bumpers and radial-ply tyres as standard on the big sedans). Ford’s Lincoln-Mercury Division also distributed the German Ford Capri with 2-litre or 2.6-litre engine.

Source: Georgano, encyclopedia of motorcar; GMN, GNG, KM, MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com