Studebaker

US/ CDN, 1902 – 1966

(1) Studebaker Corp, South Bend, Indiana, 1902 – 1954

(2) Studebaker-Packard Corp, South Bend, Indiana, 1954 – 1964

(3) Studebaker Corp of Canada Ltd, Hamilton, Ontario, 1964 – 1966

The brothers Henry and Clem Studebaker opened a blacksmith’s and wagon-building shop in South Bend in 1852, horse-drawn vehicles of their construction serving in both the American Civil War and World War 1, and production continuing until 1919. Their first Studebaker cars were electrics, made in modest numbers from 1902 to 1912: these Studebaker carwere joined in 1904 by the Model-C petrol Studebaker car, a typically American 16hp flat-twin with amidships engine, 2-speed gearbox, and chain drive. This Studebaker carwas followed a year later by a vertical 4 on more European lines, this Studebaker car was selling for $3.000. For the next few seasons, however, Studebaker electred to act as selling gents for Studebaker cars built to their order, and their more expensive offerings of Studebaker cars were built by Garford of Elyria. The cheaper machines were the EMF and Flanders built by the Everitt-Metzger-Flanders Co, and these two makes accounted for 9.700 Studebaker cars in 1910. 1913 saw a brace of Studebaker cars made at South Bend, both with sv monobloc engines, dual ignition, and electric lighting and starting: the 3-speed gearboxes on the Studebaker cars were mounted in unit with the back axles, and the 6-cylinder Studebaker car was claimed to be the first such car to retail in the USA for less than $2.000. In 1914 there was a smaller, 15/20hp Studebaker car with 3.2-litre 4 with coil ignition only. Studebaker sold over 45.000 Studebaker cars in 1915, and their sixth position in 1916 US sales was matched by a seventh place in 1920. 1919 was the last year for 4-cylinder Studebaker cars, and the 1920 Studebaker cars, while retaining separate gearboxes, abandoned the transaxle layout. Studebaker carmodels available were 6s of 4.7-litres and 5.8-litres, the latter establishing a line of really large 6-cylinder Studebaker cars which survived until 1928. An inexpensive 3.3-litre Studebaker Light 6 joined the range in 1921, and 1923 Studebaker cars had all-metal bodies with welded steel pressings. Balloon tyres were standardized on Studebaker cars in 1925, in which year contracting-type hydraulic front wheel brakes were an option: open Studebaker cars were made with permanent tops of the ‘California’ type and detachable side-curtains. Front wheel brakes were standard on the Studebaker carin 1926, but the Studebaker carcompany reverted to mechanical actuation in 1927, in which year a ‘compact’, the Studebaker Erskine, was marketed. Studebaker cars went after stock-car records in a big way in the later 1920s, an outstanding performance of a Studebaker car being 25.000 miles in 25.000 minutes. The 1929 range Studebaker cars consisted of two 6s, the ‘Studebaker Dictator’ and ‘Studebaker Commander’ (at $1.265 and $1.495 respectively), and a brace of straight-eights of 4-litres’ and 5.5-litres’ capacity. Pierce-Arrow was acquired by the Studebaker car company in 1928, but regained its independence five years later. In 1930 Studebaker cars, with Plymouth, pioneered the free wheel, offered initially on 8-cylinder Studebaker cars alone, but available throughout the range by the latter part of the year, when the cheapest Studebaker car, the Light 6, could be bought in England for £295.

Another compact Studebaker carappeared under the Rockne nameplate in 1932. Special versions of the ‘Studebaker President 8’ distinguished themselves in the Indianapolis 500-Mile Race. Cliff Bergere’s Studebaker Special finishing 3rd, while in 1933 6th to 12th places were filled by similar Studebaker cars. Studebaker cars went into receivership in 1933, but came back strongly in 1934 with an unattractively-styled three-model range of Studebaker cars – the 3.4-litre ‘Studebaker Dictator 6’, the 3.6-litre ‘Studebaker Commander 8’, and the 4.1-litre ‘Studebaker President 8 ‘, all with synchromesh, free wheel, and X-braced frames. Subsequent evolution of Studebaker cars followed accepted American lines: transverse independent front suspension, automatic overdrive, and hydraulic brakes once more in 1935: a hill-holder (modernized version of the sprag) in 1936: headlamps half-faired into the wings of the Studebaker car in 1938: and column change in 1939, when Raymond Loewy became responsible for the Studebaker car Corporation’s styling. 1939 was also the first year for one of America’s longest-lived modern economy cars, the 2.7-litre 6-cylinder sv ‘Studebaker Champion’ selling at $765. Fluid couplings was available on the 1942 Studebaker car range, which included Studebaker cars last straight-8s. The revolutionary post-war ‘coming or going’ style with wrap-around rear window on Studebaker cars was launched by Loewy on the 1946/ 1947 Studebaker cars with 2.8-litre and 3.7-litre 6-cylinder engines. Sales climbed to 239.000 Studebaker cars in 1949, and the inevitable ohv V8 – a relatively small one of 3.8-litres – replaced the bigger 6 in 1951 Studebaker cars. Studebaker car companys answer to the big battalions was the low and elegant line of the 1953 Studebaker cars, which unfortunately became more cluttered down the years, and finances were not impoved by the merger of the Studebaker car company with Packard in 1954. An interesting departure was the sporting ‘Studebaker Hawk’ coupé powered by Packard’s V8 engine and Ultramatic transmission in 1956: 1957 versions had blown Studebaker car engines, the only example of a factory-equipped super-charger (save the 1954 Kaiser) since the Graham. The Studebaker car company managed to get their ‘Studebaker Lark’ compact sedan tooled and into production in ten months in 1959, and this descendant of the old sv ‘Champion’ was the only Studebaker car now offered with the exception of the ‘Studebaker Hawk’. The small 6 Studebaker car achieved ohv at long last in 1961, and 1962 saw the exciting fiberglass-bodied ‘Studebaker Avanti’ coupé with disc brakes on the front wheels, a 4-speed gearbox, and optional supercharger. The Studebaker car annexed 29 stock-car records, including a flying mile at 168.15mph, but neither this nor the continuing ‘Lark’ range could save Studebaker cars. A wide choice of Studebaker car models – two 6s and three 8s – was listed for 1964, but early in the season South Bend stopped making Studebaker cars, and production was transferred to the Canadian plant which had been assembling Studebaker cars since 1912. Even as an ‘import’, the Studebaker car did not sell well: the last examples of the Studebaker car marque had 3.2-litre 6-cylinder and 4.7-litre 8-cylinder Chevrolet engines, but even these were abandoned in the spring of 1966. Production of the ‘Studebaker Avanti’ was continued on a small scale by an independent factory in South Bend.

Source: Georgano, encyclopedia of motorcar; MCS 

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Mors

France, 1895 – 1925; 1941 – 1943

(1) Société d’Electricité et d’Automobiles Mors, Paris, 1895 – 1907

(2) Société Nouvelle des Automobiles Mors, Paris, 1908 – 1943

Emile Mors was an electrical engineer, which may account for the ingenious ignition system (by low-tension coil and dynamo) found on his first Mors cars with aiv V4 engines, dry-sump lubrication, water-cooled heads and air-cooled barrels. These power units were rear-mounted, and the belt-and-pulley change-speed gear on the Mors car was in the Benz idiom. Production in 1898 was running at 200 Mors cars a year and front-mounted engines made their appearance on the Mors Petit Duc, an 850cc flat-twin with partial water cooling, cone clutch and final drive of the Mors car was by side chains. Steering was by handlebar and the Mors car cost £294 in England in 1900. The Mors car was still listed in 1901, though later examples were wheel-steered. 

The Mors racing cars designed by Brasier at first rivalled and then surpassed the hitherto invincible Panhards, winning the Paris-st. Malo and Paris-Bordeaux in 1899, following this with victories of Mors cars in the Paris-Toulouse-Paris and Bordeaux-Périgeux-Bordeaux in 1900, and the Paris-berlin and Paris-Bordeaux in 1901. In 1902 the Mors 60hp 9.2-litre competition machines had shock absorbers and in 1903 capacity of the Mors car had gone up to 11.6-litres, with mechanically-operated overhead inlet valves and streamlined bodywork of the upturned-boat type. Gabriel won the Paris-Madrid race on one of these Mors cars, while the Hon. C.S. Rolls recorded 84,68mph over the kilometer at Welbeck on a similar Mors car. The 1904 racers saw a reversion to T-head power units, but this was the last year in which Mors cars made any impression on the circuits. Though Jenatzy drove a Mors car for the team in the 1908 Grand Prix, he took 9th place, and the 2½-litre Mors cars prepared for the cancelled 1914 Coupe de l’Auto never reappeared.

Though full water cooling was not adopted till 1902 on Mors cars, vertical 4-cylinder engines made their appearance late in 1899, followed in 1900 by low-tension magneto ignition. 1901 Mors cars had what amounted to one carburetter per cylinder, with a huge central float chamber. From 1902 onwards the Mors cars followed conventional lines; 1903 Mors carmodels retained the chain drive, but had mechanically-operated sv in a T-head, pressed-steel frames, Dubrulle lubrications and Mercedes-style honey-comb radiators. Brasier had already departed the Mors car company to work for Georges Richard. In 1904 Charles Schmidt, also of Mors cars, went to design European-style cars for Packard in America – this had no connection with the American Mors cars made from 1906 to 1909. Also new on Mors cars in 1904 was the ‘shouldered’ radiator shell which persisted on the Mors carmarque almost to the end. 4-cylinder Mors cars only were made in 1905; they came in 2.3-litre, 3.2-litre, 4.3-litre, 5.7-litre and 8.1-litre sizes, and the largest Mors car, rated at 40/52hp, had an auxiliary transverse spring at the rear and cost £1.224. In 1906 the aluminium water jacketing introduced on Mors cars in 1903 was abandoned, while cone clutches gave way to the contracting-band type which Mors cars never departed from. Ignition was now by high-tension magneto and options included the Huillier windscreen (patented by a Mors car company’s director) and compressed-air starting. A cab-over-engine petrol brougham was listed on the 17hp Mors car chassis. In 1907 L-head monobloc engines arrived with the small 10hp Mors car and 15hp models, which Mors cars also had shaft drive and pressure lubrication: at the top of the range was an 50hp 6-cylinder Mors car with gate change and low-tension magneto ignition and this Mors car sold at £1.375 in England.

The 1908 depression was a blow from which the Mors car company never really recovered, though the company was reconstructed under André Citroën’s management and in 1909 they made 2.000 Mors cars, sales being aided by bigger shaft-driven 2.5-litre and 3.7-litre models. Chain drive and make-and-break ignition were to persiste on the biggest Mors cars until 1912, though there was a shaft-driven 3.6-litre 6-cylinder Mors car in 1911 and the L-head monobloc 12/15hp with 4-speed gearbox was quite popular in 1913/1914. Poppet and Knight sleeve-valve models in great diversity were offered on Mors cars during the last two pre-World War 1 seasons, the latter coming in 2.1-litre, 3.7-litre, 4.4-litre and 7.2-litre sizes with engines by Minerva. By 1914 only the small Mors cars retained sv power units; Citroën double helical bevels were standard, and an sv sports 17/20hp Mors cars was offered with electric lighting. Only Minerva-built Knight engines were used in Mors cars after 1918, the radiators wearing a triple-S monogram as a riposte to Panhard’s double-S (for sans soupages). Mors cars, however, had fewer resources than their former rivals, and not even good looks and a 70mph performance (plus front wheel brakes in 1921) could save the 3.6-litre Sporting 20 Mors car. A 2-litre Mors car, also Minerva-engined, appeared in 1922, but by 1925 most, if not all the Mors car company’s facilities had been absorbed by Citroën. There was a brief renaissance by Mors cars with electric cars during World War 2, but the last vehicles to bear the name of Mors were the Speed motor scooters made from 1952 to 1956.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com