Studebaker

US/ CDN, 1902 – 1966

(1) Studebaker Corp, South Bend, Indiana, 1902 – 1954

(2) Studebaker-Packard Corp, South Bend, Indiana, 1954 – 1964

(3) Studebaker Corp of Canada Ltd, Hamilton, Ontario, 1964 – 1966

The brothers Henry and Clem Studebaker opened a blacksmith’s and wagon-building shop in South Bend in 1852, horse-drawn vehicles of their construction serving in both the American Civil War and World War 1, and production continuing until 1919. Their first Studebaker cars were electrics, made in modest numbers from 1902 to 1912: these Studebaker carwere joined in 1904 by the Model-C petrol Studebaker car, a typically American 16hp flat-twin with amidships engine, 2-speed gearbox, and chain drive. This Studebaker carwas followed a year later by a vertical 4 on more European lines, this Studebaker car was selling for $3.000. For the next few seasons, however, Studebaker electred to act as selling gents for Studebaker cars built to their order, and their more expensive offerings of Studebaker cars were built by Garford of Elyria. The cheaper machines were the EMF and Flanders built by the Everitt-Metzger-Flanders Co, and these two makes accounted for 9.700 Studebaker cars in 1910. 1913 saw a brace of Studebaker cars made at South Bend, both with sv monobloc engines, dual ignition, and electric lighting and starting: the 3-speed gearboxes on the Studebaker cars were mounted in unit with the back axles, and the 6-cylinder Studebaker car was claimed to be the first such car to retail in the USA for less than $2.000. In 1914 there was a smaller, 15/20hp Studebaker car with 3.2-litre 4 with coil ignition only. Studebaker sold over 45.000 Studebaker cars in 1915, and their sixth position in 1916 US sales was matched by a seventh place in 1920. 1919 was the last year for 4-cylinder Studebaker cars, and the 1920 Studebaker cars, while retaining separate gearboxes, abandoned the transaxle layout. Studebaker carmodels available were 6s of 4.7-litres and 5.8-litres, the latter establishing a line of really large 6-cylinder Studebaker cars which survived until 1928. An inexpensive 3.3-litre Studebaker Light 6 joined the range in 1921, and 1923 Studebaker cars had all-metal bodies with welded steel pressings. Balloon tyres were standardized on Studebaker cars in 1925, in which year contracting-type hydraulic front wheel brakes were an option: open Studebaker cars were made with permanent tops of the ‘California’ type and detachable side-curtains. Front wheel brakes were standard on the Studebaker carin 1926, but the Studebaker carcompany reverted to mechanical actuation in 1927, in which year a ‘compact’, the Studebaker Erskine, was marketed. Studebaker cars went after stock-car records in a big way in the later 1920s, an outstanding performance of a Studebaker car being 25.000 miles in 25.000 minutes. The 1929 range Studebaker cars consisted of two 6s, the ‘Studebaker Dictator’ and ‘Studebaker Commander’ (at $1.265 and $1.495 respectively), and a brace of straight-eights of 4-litres’ and 5.5-litres’ capacity. Pierce-Arrow was acquired by the Studebaker car company in 1928, but regained its independence five years later. In 1930 Studebaker cars, with Plymouth, pioneered the free wheel, offered initially on 8-cylinder Studebaker cars alone, but available throughout the range by the latter part of the year, when the cheapest Studebaker car, the Light 6, could be bought in England for £295.

Another compact Studebaker carappeared under the Rockne nameplate in 1932. Special versions of the ‘Studebaker President 8’ distinguished themselves in the Indianapolis 500-Mile Race. Cliff Bergere’s Studebaker Special finishing 3rd, while in 1933 6th to 12th places were filled by similar Studebaker cars. Studebaker cars went into receivership in 1933, but came back strongly in 1934 with an unattractively-styled three-model range of Studebaker cars – the 3.4-litre ‘Studebaker Dictator 6’, the 3.6-litre ‘Studebaker Commander 8’, and the 4.1-litre ‘Studebaker President 8 ‘, all with synchromesh, free wheel, and X-braced frames. Subsequent evolution of Studebaker cars followed accepted American lines: transverse independent front suspension, automatic overdrive, and hydraulic brakes once more in 1935: a hill-holder (modernized version of the sprag) in 1936: headlamps half-faired into the wings of the Studebaker car in 1938: and column change in 1939, when Raymond Loewy became responsible for the Studebaker car Corporation’s styling. 1939 was also the first year for one of America’s longest-lived modern economy cars, the 2.7-litre 6-cylinder sv ‘Studebaker Champion’ selling at $765. Fluid couplings was available on the 1942 Studebaker car range, which included Studebaker cars last straight-8s. The revolutionary post-war ‘coming or going’ style with wrap-around rear window on Studebaker cars was launched by Loewy on the 1946/ 1947 Studebaker cars with 2.8-litre and 3.7-litre 6-cylinder engines. Sales climbed to 239.000 Studebaker cars in 1949, and the inevitable ohv V8 – a relatively small one of 3.8-litres – replaced the bigger 6 in 1951 Studebaker cars. Studebaker car companys answer to the big battalions was the low and elegant line of the 1953 Studebaker cars, which unfortunately became more cluttered down the years, and finances were not impoved by the merger of the Studebaker car company with Packard in 1954. An interesting departure was the sporting ‘Studebaker Hawk’ coupé powered by Packard’s V8 engine and Ultramatic transmission in 1956: 1957 versions had blown Studebaker car engines, the only example of a factory-equipped super-charger (save the 1954 Kaiser) since the Graham. The Studebaker car company managed to get their ‘Studebaker Lark’ compact sedan tooled and into production in ten months in 1959, and this descendant of the old sv ‘Champion’ was the only Studebaker car now offered with the exception of the ‘Studebaker Hawk’. The small 6 Studebaker car achieved ohv at long last in 1961, and 1962 saw the exciting fiberglass-bodied ‘Studebaker Avanti’ coupé with disc brakes on the front wheels, a 4-speed gearbox, and optional supercharger. The Studebaker car annexed 29 stock-car records, including a flying mile at 168.15mph, but neither this nor the continuing ‘Lark’ range could save Studebaker cars. A wide choice of Studebaker car models – two 6s and three 8s – was listed for 1964, but early in the season South Bend stopped making Studebaker cars, and production was transferred to the Canadian plant which had been assembling Studebaker cars since 1912. Even as an ‘import’, the Studebaker car did not sell well: the last examples of the Studebaker car marque had 3.2-litre 6-cylinder and 4.7-litre 8-cylinder Chevrolet engines, but even these were abandoned in the spring of 1966. Production of the ‘Studebaker Avanti’ was continued on a small scale by an independent factory in South Bend.

Source: Georgano, encyclopedia of motorcar; MCS 

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Oldsmobile

US, 1896 to date

(1) Olds Motor Works, Lansing, Mich., 1896 – 1943

(2) Oldsmobile Division of General Motors Corp, Lansing, Mich., 1943 to date

Ransom Eli Olds built an experimental three-wheeled steam Oldsmobile car in 1891, following this six years later with a single-cylinder petrol-engined vehicle of dogcart type. He then made a small number of electric Oldsmobile cars, before producing his famous Oldsmobile Curved Dash Runabout, the world’s first mass-production automobile. This Oldsmobile car consisted of a very short and simple buggy-type chassis with two long springs serving as auxiliary side-members, on which was mounted a single-cylinder moiv engine of 1.6-litres’ capacity, with trembler coil ignition, a 2-speed epicyclic transmission, and central chain drive. The engine on the Oldsmobile car possessed an immense silencer and turned at 500rpm – ‘one chug per telegraph pole’. Despite a fire at the Oldsmobile carfactory in March 1901, which destroyed everything except a single prototype, the little Oldsmobile car was an instant success, 2.100 being sold in 1902 and 5.000 Oldsmobile cars in 1904. Though at its best as a town runabout, the Oldsmobile car made a number of epic runs, notably Whitman’s and Hammond’s drive from San Francisco to New-York in 1903. This type of Oldsmobile car was made under licence in Germany as the Polymobil, and Ultramobil.

By 1904 Ransom Olds had left the Oldsmobile car company to found the REO company and the Oldsmobile car started to grow up. Dummy-bonnetted versions of Oldsmobile cars were available in 1905. These were followed by a twin-cylinder 2-stroke Oldsmobile car with frontal engine and a conventional gearbox selling for $1.250, and by the Oldsmobile Palace touring car, a four of square cylinder dimensions which combined pressure lubcrication and automatic inlet valves. Oldsmobile cars grew bigger and bigger; by 1908 the smallest Oldsmobile car was a 3½-litre four and the largest a six of over 8 litres’ capacity, and this trend was not reversed when General Motors took over the Oldsmobile car company in 1909. Compressed-air starters were available on Oldsmobile cars in 1911 and the 1912 line of Oldsmobile cars was obviously designed for the carriage trade, being headed by the immense Oldsmobile Limited, with a 6-cylinder 11½-litre engine, a wheelbase of 11ft 6in, wooden wheels of 43in diameter and a top speed of over 70mph, all for $5.000. Even the baby of the Oldsmobile car-family, the 4-cylinder Oldsmobile Defender had a capacity of 5-litres and cost $3.000, while all the Oldsmobile car range boasted 4-speed gearboxes. Oldsmobile cars were a little smaller at 7-litres in 1914 and had acquired Delco electric lighting and starting, though right hand drive was retained on Oldsmobile cars.

The Oldsmobile car company did not return to prosperity until the following year, when a modestly-priced sv 4-cylinder Oldsmobile 42 with streamlined dash was marketed and over 7.500 Oldsmobile cars were sold. This was followed in 1916 by an sv V8 Oldsmobile car with a Fiat-like radiator selling at about $1.500, which Oldsmobile continued to offer until 1923. They also listed both a 2.8-litre six and an ohv Northway-engined four Oldsmobile car in the early 1920s. In 1924 only the six-cylinder Oldsmobile car was available, and a wide range of ‘sport equipment’ (such as trunk bars and step plates) was advertised. Over 44.000 Oldsmobile cars were sold, and tourers were listed at $785. Mechanical pump feed and front-wheel brakes followed in 1927 and bodies of the Oldsmobile cars were restyled in 1928.

Sales climbed to over 100.000 Oldsmobile cars in 1929, in which year Oldsmobile launched the abortive 8-cylinder Oldsmobile Viking. Synchromesh was available on these Oldsmobile cars in 1931, and a 3.9-litre straight-8 closely resembling the Bucik in outward appearance joined the Oldsmobile car range in 1932. 1934 Oldsmobile cars had independent front suspension, and turret top styling characterized the 1935 Oldsmobile car models. In 1938, when a 6-cylinder sedan could be bought for $967, Oldsmobile cars became the first of the GM group to offer the option of an automatic gearbox, evolved by 1914 into the famous Hydramatic. 273.000 Oldsmobile cars were sold in 1941.

Oldsmobile cars became GM’s technical leader after World War 2; Hydramatic was optional on all Oldsmobile carmodels in 1946 and in 1948 the Oldsmobile car company’s official half-centenary was made the occasion to give the Oldsmobile cars ‘Futuramic’ styling, a preview of what GM’s other cars were to look like in 1949. Oldsmobile’s 1949 4.9-litre ohv oversquare Rocket V8 was the first of its kind to appear, and by 1951 the old sixes Oldsmobile cars had been dropped altogether. The Oldsmobile Rocket was giving 202bhp in 1955 and air-suspension was optional, the Oldsmobile cars came in two wheelbase lengths and manual transmission was available only on the cheaper models.

Oldsmobile car companys compact, the Oldsmobile F85 of 1961, was an interesting car with unitary construction, coil springing all round, a 9ft 4in wheelbase and an aluminium V8 of only 3½-litres’ capacity, developing 155bhp. Fastest of the full-size V8 Oldsmobile cars was the Oldsmobile Starfire convertible with 330bhp, while a sporting version of the F85 came out the following year in the shape of the Oldsmobile Cutlass. In 1963 there was a companion Oldsmobile Jetfire model, capable of 110mph, and listed at $3.633 with turbo-supercharger. The aluminium V8 was replaced on 1964 Oldsmobile carmodel F85s by Buick’s V6, and a Jetstar line of economy Oldsmobile cars was evolved by fitting a modestly-rated 8-cylinder engine in the regular chassis. 1966 Oldsmobile cars covered a wide range from the small six up to V8s of 383bhp, but the Oldsmobile car Division achieved a real technical breakthrough once more with the big Oldsmobile Toronado coupé. This Oldsmobile car had front wheel drive and Hydramatic transmission, and was powered by the most potent version of Oldsmobile’s 7-litre engine. The 1968 Oldsmobile car models were made in various capacities up to 7½-litres. The largest Oldsmobile cars had automatic transmission and power steering as standard, and the Oldsmobile 442 with 360bhp 6.555cc V8 engine and 4-speed manual gearbox represented the fashionable sporting image. By 1971 the Oldsmobile Cutlass Supreme, 88, 98 and Cruiser station wagons had acquired front disc brakes, but a year later even the Oldsmobile Toronado boasted no more than 265bhp. The same basic range was still available on Oldsmobile cars in 1973, with single headlamps and front disc brakes standardized on the Oldsmobile Cutlass along with the new GM energy-absorbing front bumper. New to Oldsmobile car range was a compact, the Oldsmobile Omega with 3-speed manual box and drum brakes. Engine options for this Oldsmobile car were a 4.097cc six or a 5.735cc V8.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com