Studebaker

US/ CDN, 1902 – 1966

(1) Studebaker Corp, South Bend, Indiana, 1902 – 1954

(2) Studebaker-Packard Corp, South Bend, Indiana, 1954 – 1964

(3) Studebaker Corp of Canada Ltd, Hamilton, Ontario, 1964 – 1966

The brothers Henry and Clem Studebaker opened a blacksmith’s and wagon-building shop in South Bend in 1852, horse-drawn vehicles of their construction serving in both the American Civil War and World War 1, and production continuing until 1919. Their first Studebaker cars were electrics, made in modest numbers from 1902 to 1912: these Studebaker carwere joined in 1904 by the Model-C petrol Studebaker car, a typically American 16hp flat-twin with amidships engine, 2-speed gearbox, and chain drive. This Studebaker carwas followed a year later by a vertical 4 on more European lines, this Studebaker car was selling for $3.000. For the next few seasons, however, Studebaker electred to act as selling gents for Studebaker cars built to their order, and their more expensive offerings of Studebaker cars were built by Garford of Elyria. The cheaper machines were the EMF and Flanders built by the Everitt-Metzger-Flanders Co, and these two makes accounted for 9.700 Studebaker cars in 1910. 1913 saw a brace of Studebaker cars made at South Bend, both with sv monobloc engines, dual ignition, and electric lighting and starting: the 3-speed gearboxes on the Studebaker cars were mounted in unit with the back axles, and the 6-cylinder Studebaker car was claimed to be the first such car to retail in the USA for less than $2.000. In 1914 there was a smaller, 15/20hp Studebaker car with 3.2-litre 4 with coil ignition only. Studebaker sold over 45.000 Studebaker cars in 1915, and their sixth position in 1916 US sales was matched by a seventh place in 1920. 1919 was the last year for 4-cylinder Studebaker cars, and the 1920 Studebaker cars, while retaining separate gearboxes, abandoned the transaxle layout. Studebaker carmodels available were 6s of 4.7-litres and 5.8-litres, the latter establishing a line of really large 6-cylinder Studebaker cars which survived until 1928. An inexpensive 3.3-litre Studebaker Light 6 joined the range in 1921, and 1923 Studebaker cars had all-metal bodies with welded steel pressings. Balloon tyres were standardized on Studebaker cars in 1925, in which year contracting-type hydraulic front wheel brakes were an option: open Studebaker cars were made with permanent tops of the ‘California’ type and detachable side-curtains. Front wheel brakes were standard on the Studebaker carin 1926, but the Studebaker carcompany reverted to mechanical actuation in 1927, in which year a ‘compact’, the Studebaker Erskine, was marketed. Studebaker cars went after stock-car records in a big way in the later 1920s, an outstanding performance of a Studebaker car being 25.000 miles in 25.000 minutes. The 1929 range Studebaker cars consisted of two 6s, the ‘Studebaker Dictator’ and ‘Studebaker Commander’ (at $1.265 and $1.495 respectively), and a brace of straight-eights of 4-litres’ and 5.5-litres’ capacity. Pierce-Arrow was acquired by the Studebaker car company in 1928, but regained its independence five years later. In 1930 Studebaker cars, with Plymouth, pioneered the free wheel, offered initially on 8-cylinder Studebaker cars alone, but available throughout the range by the latter part of the year, when the cheapest Studebaker car, the Light 6, could be bought in England for £295.

Another compact Studebaker carappeared under the Rockne nameplate in 1932. Special versions of the ‘Studebaker President 8’ distinguished themselves in the Indianapolis 500-Mile Race. Cliff Bergere’s Studebaker Special finishing 3rd, while in 1933 6th to 12th places were filled by similar Studebaker cars. Studebaker cars went into receivership in 1933, but came back strongly in 1934 with an unattractively-styled three-model range of Studebaker cars – the 3.4-litre ‘Studebaker Dictator 6’, the 3.6-litre ‘Studebaker Commander 8’, and the 4.1-litre ‘Studebaker President 8 ‘, all with synchromesh, free wheel, and X-braced frames. Subsequent evolution of Studebaker cars followed accepted American lines: transverse independent front suspension, automatic overdrive, and hydraulic brakes once more in 1935: a hill-holder (modernized version of the sprag) in 1936: headlamps half-faired into the wings of the Studebaker car in 1938: and column change in 1939, when Raymond Loewy became responsible for the Studebaker car Corporation’s styling. 1939 was also the first year for one of America’s longest-lived modern economy cars, the 2.7-litre 6-cylinder sv ‘Studebaker Champion’ selling at $765. Fluid couplings was available on the 1942 Studebaker car range, which included Studebaker cars last straight-8s. The revolutionary post-war ‘coming or going’ style with wrap-around rear window on Studebaker cars was launched by Loewy on the 1946/ 1947 Studebaker cars with 2.8-litre and 3.7-litre 6-cylinder engines. Sales climbed to 239.000 Studebaker cars in 1949, and the inevitable ohv V8 – a relatively small one of 3.8-litres – replaced the bigger 6 in 1951 Studebaker cars. Studebaker car companys answer to the big battalions was the low and elegant line of the 1953 Studebaker cars, which unfortunately became more cluttered down the years, and finances were not impoved by the merger of the Studebaker car company with Packard in 1954. An interesting departure was the sporting ‘Studebaker Hawk’ coupé powered by Packard’s V8 engine and Ultramatic transmission in 1956: 1957 versions had blown Studebaker car engines, the only example of a factory-equipped super-charger (save the 1954 Kaiser) since the Graham. The Studebaker car company managed to get their ‘Studebaker Lark’ compact sedan tooled and into production in ten months in 1959, and this descendant of the old sv ‘Champion’ was the only Studebaker car now offered with the exception of the ‘Studebaker Hawk’. The small 6 Studebaker car achieved ohv at long last in 1961, and 1962 saw the exciting fiberglass-bodied ‘Studebaker Avanti’ coupé with disc brakes on the front wheels, a 4-speed gearbox, and optional supercharger. The Studebaker car annexed 29 stock-car records, including a flying mile at 168.15mph, but neither this nor the continuing ‘Lark’ range could save Studebaker cars. A wide choice of Studebaker car models – two 6s and three 8s – was listed for 1964, but early in the season South Bend stopped making Studebaker cars, and production was transferred to the Canadian plant which had been assembling Studebaker cars since 1912. Even as an ‘import’, the Studebaker car did not sell well: the last examples of the Studebaker car marque had 3.2-litre 6-cylinder and 4.7-litre 8-cylinder Chevrolet engines, but even these were abandoned in the spring of 1966. Production of the ‘Studebaker Avanti’ was continued on a small scale by an independent factory in South Bend.

Source: Georgano, encyclopedia of motorcar; MCS 

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com

Pontiac

US, 1907 – 1908

Pontiac Spring and Wagon Works, Pontiac, Mich.

The Pontiac car was a two-seater high-wheeler with right-hand steering by wheel. The Pontiac car was powered by a 2-cylinder, water-cooled engine mounted under the body. The drive of the Pontiac car was through a friction transmission and double chains to the rear wheels. The cost of the Pontiac car was $600.

US, 1915

Pontiac Chassis Co, Pontiac, Mich.

A chassis without body was all that this Pontiac car company marketed. This Pontiac car chassis was furnished with a 4-cylinder engine, by Perkins, rated at 25hp, driving through a 3-speed transmission.

US, 1926 to date

(1) Oakland Motor Car Co, Pontiac, Mich., 1926 – 1932

(2) Pontiac Motor Co, Pontiac, Mich., 1933 to date

Oakland’s Pontiac Six was intended as a lower-priced running mate, and prices of this conventional 3-litre sv six Pontiac cars started at $825. Only closed bodies were offered initially, but a sales of over 140.000 Pontiac cars was an indication of acceptance, especially when followed by an increase to 210.890 Pontiac cars in 1928. The 1930 Pontiac cars closely resembled Buick’s Marquette, and had 3.3-litre engines, the six being joined in 1932 by a V8 which Pontiac car was really a revamped 1931 Oakland.

In 1933 Pontiac car company scored an important success with a 3.7-litre, 77bhp straight-8 Pontiac car selling for less than $600 with General Motors’ new no-draught ventilation, the 6-cylinder Pontiac cars being dropped for the time being. The 1934 Pontiac cars had Dubonnet-type independent front suspension, and ‘turret-top’ all-steel bodies. Fencer’s mask radiator grilles were found on the 1935 Silver Streak line of Pontiac cars. Capacities of the six and the eight were 3.6-litres and 4.1-litres respectively in 1937. In 1939 Pontiac car company’s cheaper cars had body shells very similar to those of the Chevrolet, as befitted a make which ranked next in the GM hierarchy – though in fact only $20 separated the cheapest Pontiac car, the 4-door sedan from the corresponding Oldsmobile model.

Pontiac cars Torpedo Streamliners brought back the fastback style in 1941, and the immediate pre-war Pontiac cars were continued with little alteration until 1949, when the whole group’s products were restyled, and Pontiacs emerged with lower bodies, redesigned X-frames, and the option of Hydramatic transmission. Though maintaining high sales – they beat Plymouth cars into 4th place overall in 1954 – Pontiac cars remained conservative in engine design, and the well-tried 127bhp sv straight-8 Pontiac car was not supplanted until 1955, when all US-produced Pontiac cars received a 4.7-litre ohv V8. The L-head six was retained for some Pontiac cars made for the Canadian market.

Along with some of the other staider American makes, such as Plymouth and Mercury, the Pontiac car company stove to build their reputation on performance in the later 1950s; the 1958 Pontiac Super Tempest attained 330bhp, and in 1959 Pontiac car came out with a wide-track chassis and concentrated on a 6.4-litre V8 available in a variety of powers from 245 to 345hp.

The Pontiac Car Division’s compact, the Pontiac Tempest arrived in 1961, and was an unusual ohv oversquare four of 3.2-litres’ capacity, mounted in a unitary-construction hull, with its 3-speed synchromesh gearbox in the rear axle. Floor change was standardon the Pontiac car: it was listed at $2.240. A small V8 Pontiac car was available as an option in 1963. The big Pontiac cars went over to GM’s perimeter-type frame in 1963, when the V8 engine was available in a variety of guises on the Pontiac car, from a ‘cooking’ 215bhp version burning regular-grade petrol at $2.725 up to the sporting Pontiac Grand Prix coupé with 303bhp and a revolution counter as standard equipment, at $3.489. The Tempest’s 4-cylinder engine was dropped on the Pontiac car in 1965 in favour of a 140bhp six or 5.4-litre eight. Sporting qualities were emphasized in 1966, by which time the Pontiac Tempest had grown from a 9ft 4in wheelbase to 9ft 8in, and the range of Pontiac cars included the Pontiac GTO Grand Prix and 2 plus 2 models, all Pontiac cars disposing of more than 330bhp from engines of 6.4 and 6.9 litres’ capacity. In 1967, 3.8-litre ohc 6-cylinder engines were introduced: in the sporting Pontiac Firebird Sprint this unit developed 215bhp.

By 1970 the more sporting Pontiac cars (GTO, Firebird and Grand Prix) had front disc brakes, and all full-sized Pontiac cars came with automatic transmission as regular equipment. New for 1971 was a compact Pontiac car, the Pontiac Ventura II on a 9ft 3in wheelbase. The 1972 Pontiac car range covered most sectors of the market, from the Pontiac Ventura at $2.394 up to the luxury Pontiac Grand Ville with 220bhp 7.456cc V8 engine at $4.368. For the sporting motorist there were the Pontiac Le Mans Sport, the Pontiac GTO, and a wide selection of Pontiac Firebirds up to the Pontiac Trans Am with 300bhp V8 unit, giving the Pontiac car a top speed of about 120mph. Peculiar to Canada was the Laurentian, a hybrid Chevrolet-Pontiac on a 10ft 3½in wheelbase, available with  110bhp 6-cylinder or 165bhp V8 unit. In the main 1973’s improvements concerned styling, the Pontiac cars being longer and wider, but new Pontiac cars were the Grand Am 2- and 4-door hardtops, with 6½- or 7½-litre V8 engines, power steering, power disc front brakes and 3-speed automatic gearbox.

Source: Georgano, encyclopedia of motorcar; MCS

The information is written with the greatest of care. However, if you have any suggested amendments please contact us at office@prewarcar.com