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Pollard's Garage line up

Nick Simpson writes: "This is believed to be the inside of Pollards Garage, Chelmsford, Essex in the 1920's. I found this period photo in one of my father's files. He came from Essex. Interesting picture - there are 3 Rover's so perhaps Pollards were agents for them. The real gem is the breakdown truck, presumably cut down from a big old car - the way it was done in those days! Anyone know what make it is? The saloon Rover TW452 looks a real luxury model complete with a period external orientable spot light."

Editor: Wouldn't it be great if we could ID all of them! For the ease of working let's number the cars from left to right, starting with the little sports as Nr. 1,  nr. 2 being the towing truck, nr.3 the Drophead, nr. 4 the Austin Seven (type?), nr. 5 the open Tourer, nr.6 the small tourer, nr. 7 the big Rover TW452.

 

Published:
Monday August 9th, 2021
David Grimstead
27 July 2021, 13:49
Late to this but here is some history: Mr. Ezra Pollard’s garage business was established at 31a Broomfield Road, Chelmsford in 1911 but a 1921 map shows a much larger garage occupying all the ground behind a shop/house (perhaps next door to what is now No.62) on Broomfield Road (opposite its Cedar Avenue junction) and Glebe Road behind.

In January 1913, Pollard’s application to build a petrol store, shop and house in Broomfield Road was approved but in February, his garage was gutted by fire, made worse by stored petrol and a seized hydrant valve, destroying a car, four motorcycles and some bicycles, and damaging an adjacent cottage. Plans by Pollard for a new store and garage in Broomfield Road were approved in August 1915.

From 1914, Pollard had been a county agent for Ford and in 1918 demonstrated the new Fordson tractors, although that May, when aged 33, married and with two children, he won a dispute with a conscription tribunal about an overdue call-up exemption certificate. In early 1919, the garage held an agency for the new Austin tractors as well as Austin, Sunbeam and Talbot cars, and Calcott, Calthorpe, GWK and Hillman light cars but also had Ford vans and cars, a Belsize and a Delage for sale. They had new Dodge Bros cars, vans and chassis on sale too in October 1919.

In April 1921, his always eclectic used stock included an Austro-Daimler, a Hupmobile, a Swift, a Rover, two Hillmans, a Cubit, a Minerva and a Studebaker, as well as Douglas, Lea Francis, NUT, Martinsyde, Triumph, Sunbeam and P&M motorcycles. A plan to install a 1000 gallon petrol tank in front of the shop/showroom, with overhead cantilever feed pipes was refused in 1922.

Pollard sold the business after 12 years, it becoming Pollard’s Garages Limited in June 1923, with a new Managing Director, Mr. H. Coleman-Smith. “New premises”, inside of which perhaps is pictured, were announced in August 1926 when he advertised that the garage held agencies for Austin, Chrysler, Fiat, Rover, Sunbeam, Trojan and one other make, possibly Citroen, ranged in price from £125 to £2000. And they still sold new Douglas motorcycles.

In view of the comments about the Crossley service vehicle, notable that this announcement said: “Already Pollard's breakdown equipment has earned a local reputation for efficiency and promptness in time of emergency. Police stations, hospitals, and other institutions have been notified of their service, and will doubtless make increasing use of it in the future.”

Pollards had a Ford agency in 1931, a Jaguar agency in the later 1930s, had at least one other garage at Leigh-on-Sea and still held multiple agencies during the 1940s-50s. The garage appears enlarged in the early 1950’s maps, with the removal of the front shop and house but it all disappeared before 1973.
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Unknown
03 January 2016, 16:52
My earlier comment is not quite correct.
Pollards were in Broomfield Road, Chelmsford (at the town end - Days, another BMC dealer were at the other end in Broomfield itself) and Eastern Garages were in Victoria Road South. Both were taken over at the same time by Lex and the Pollards site sold off.
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Unknown
22 December 2015, 17:45
Yes at least one survived. Look here
http://hmvf.co.uk/forumvb/showthread.php?17075-Crossley-RFC-Tender
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Unknown
22 December 2015, 12:14
Thanks everyone for the identifications - I was interested that the tow-truck was maybe a Crossley tender. Was this a car-based commercial or purpose made? Does one exist?
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Unknown
21 December 2015, 13:59
Pollards were the Morris dealers when I moved to Chelmsford in 1970. Their showroom was in Victoria Road South.
They were taken over by the Lex group.
Chelmsford had another Pollard connection in the shape of Ramsom, Hoffman and Pollard (RHP) - the bearing manufacturers. Whether the two businesses were related or not I don't know
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richard smith
09 July 2021, 14:29
To note; Pollards did not have there show room in victoria road south ,that was the Eastern Garages site,
quite rightly though both garages were taken over by the Lex group . in 1968 The workshops had moved to a brand new flagship workshop at rob johns road on the widford industrial estate ,which had a big sign on the front of the building saying Eastern garages incorporating Pollards ltd and a big BMC Rosette sign.
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Unknown
21 December 2015, 10:17
The gem I also believe is a Crossley Tender confirmed by the typical spare double wheel which can be seen against the jib. The similar vehicle I have was originally purchased as war surplus and also used as a 'towing in' vehicle for Tom Thorneycroft's Venture Bus Company in Basingstoke where it stayed from 1919 to the mid 1960's. I am still looking for a known photograph where the Crossley is parked in line with the maroon and cream liveried buses if anyone can help.
Merry Christmas to all
Tom
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Unknown
21 December 2015, 08:41
Nr. 1 the tow truck----My guess is WW1 Crossley ex military. Reason besides the radiator--- the double type spare wheel showing above the next vehicle. This wheel was typical to those Crossleys.
Nr. 6 501 Fiat c. 1925/6
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Unknown
21 December 2015, 08:36
I'll not attempt to identify the models in detail, except the Austin which is a 1925-26 model, and the Singer which is a 10hp:
1. Rover
2. Lancia
3. Rover
4. Singer
5. Austin
6. Standard
7. Bean
8. Rover
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Unknown
21 December 2015, 08:27
Number six is a Fiat 501 Spider.
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william hearne
21 December 2015, 06:32
In my opinion I nominate four of the seven as your numbering system. 1. Rover, 3. Singer, 4. Austin Chummy, 6. FIAT 501.
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Unknown
21 December 2015, 05:06
1. Rover
3. smaller Rover
(4.) Singer Ten, on the left side of the Austin Seven nr. 4
5. Standard
6. 2-passenger Fiat, pressumably a 501.
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Unknown
21 December 2015, 04:18
The break-down lorry appears (to me), to be a Crossley. It is (was), most likely formerly a Royal Flying Corps tender vehicle.
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Unknown
21 December 2015, 00:33
You have missed another car before the Austin Seven.
Austin 7 is a 1924-26 C type tourer by the vertical flat bottomed screen .

Tony.
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