Filter

Golden Arrow: Britain’s Silver Bullet

Although the photograph was taken many decades before we were even born, we can still picture ourselves as a schoolboy sitting on that bus, passing something as utterly electrifying as Sir Henry Segrave’s mighty Golden Arrow land speed record car, parked casually along the kerb of a (London?) street on a dreary Monday afternoon journey home. Oh, the excitement! Meanwhile, the bus continues its dull route, leaving the thrill behind.

 

The Golden Arrow was not only the most advanced machine on earth at the time — for any motoring enthusiast, it looked more impressive than the Flying Scotsman steam train and a de Havilland aeroplane combined. Even today, it remains a sight scarcely comparable with anything else.

And it did exactly what it was built to do. By the late 1920s, Britain utterly dominated the land speed record. Drivers such as Henry Segrave, Malcolm Campbell and John Godfrey Parry-Thomas traded records with remarkable frequency, each new machine faster, louder and more outrageous than the last. Vast aero-engined monsters thundered along British beaches in pursuit of figures previously thought impossible.

Then, in April 1928, American driver Ray Keech spoiled the party. His ‘Spirit of Elkdom’ snatched the record at 334 km/h, albeit by less than a single kilometre per hour. Britain needed a response, and that response became the Golden Arrow. Clothed in a streamlined aluminium body by Thrupp & Maberly, based on designs by Jack Irving — a former engineer at Sunbeam — the Golden Arrow looked less like a motorcar than a projectile. Beneath its massive bonnet sat the familiar Napier Lion W12 aero engine, displacing 23.9 litres and producing some 925bhp. Ice-filled cooling boxes were concealed within the bodywork to improve engine cooling, while the cockpit even featured a telescopic sight to help the driver maintain a perfectly straight line.

 

On 11 March 1929, before a crowd said to number 120,000 at Daytona Beach, Segrave drove the Golden Arrow only once — and achieved exactly what Britain demanded: 372.46 km/h, reclaiming the world land speed record. Remarkably, that single glorious run was also the car’s last competitive appearance, as it has remained on display ever since. Have you ever seen it?

 

Words by Jeroen Booij; Picture source unknown

 

Published:
Monday June 1st, 2026
Peter Maguire
08 June, 18:07
Before the 'Golden Arrow' was at Beaulieu, where was it ?
Actually, I think that I can answer that.
It was at the back of the workshop situated at the rear of Bertram Cowen, Motor dealers of Hermitage Lane, London SW16.
I think that it was there, under a tarpaulin, for several years until it was acquired by the National Motor Museum at Beaulieu.
I used to rent a workshop situated in the Bertram Cowen 'yard', which contained several other small businesses as well as the main workshop.
Robert Cowen, my landlord, had inherited the business from his father. The main showroom dated from the 1920's and was a pleasantly understated piece of commercial 'Art Deco'. I understood that the complex actually pre-dated the motor car, though its involvement with motoring started in the early 1900's.
It was Robert who told me about the ex-LSR car that I think was there when he took over.
However, as he sadly died last year I can no longer go to him to check !
Read more
Dudley Smith
07 June, 15:01
Why is this car referred to as "Britain's Silver Bullet'? It is not the Silver Bullet, which was an unsuccessful twin-engined LSR car built by Sunbeam in 1929. A record attempt was made at Daytona in 1930, but it soon became apparent that there were major design faults, particularly with the supercharging, and no further attempts were made.
Sadly Silver Bullet is not on display anywhere. It fell into private hands and is believed to have been broken up.
Golden Arrow, in my opinion, is by far the more beautiful.
Read more
Nigel Thomas
07 June, 12:05
What a machine, seen it many times at beaulieu if I had the money and means would love to get up and running!!! for the British nation wow!!
Read more
Keith Kuehn
01 June, 03:22
I have seen it a few times at the motor museum at Beulieu, U.K. And yes, it is truly a sight to behold. I wish I could sit in it just one time before my time comes to a close.
Read more

Make a comment, ask a question, give your opinion, share additional information or start a discussion by filling in the fields below.


Log in to post your comment directly

Upload images to your reaction