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Miss Europe's mystery: a stately machine for a beauty queen

If the concours d’élégance is the beauty contest for cars, Miss Pageant is the one for women. Now, we understand these contests aren't for everyone—there are those who maintain that it's what's on the inside that really counts, and we have some sympathy with that viewpoint. There are some beautifully engineered cars out there which aren't necessarily lookers in the traditional sense...

All joking aside, the lady shown here is Austrian model Fraulein Hertha van Haentjens, who represented her country in the 1931 Miss Europe contest held in Paris (all contestants in the second picture below are courtesy of L’Illustration). Twenty-year old Hertha won and thus enjoyed the title of prettiest girl in Europe for a full year. It led to a number of good modelling and advertising jobs, as well as a leading rôle in the 1931 silent comedy Wiener Zauberklänge ("Magical Sounds of Vienna"), but what happened to her after that we don’t know.

What we also don't know is the identity of the car seen here by Hertha’s side. Surely it's something American? Or maybe it's actually a big Mercedes-Benz? What model could it be? It must be one from after her 1931 Miss Europe victory, right? And what is the meaning of that crest on the door? You see, we're nothing without your expertise...

Words: Jeroen Booij
Picture: Österreichischen Nationalbibliothe

 

Published:
Friday November 29th, 2024
David Grimstead
05 December 2024, 20:06
Despite Miss Austria looking every millimetre a winner by the car, according to Reuters and all the newspapers at the time, the February 5th, 1931, Miss Europe competition was won by Miss France, Mlle. Jeanne Juilla, a 20-year-old dressmaker from Villeneuve-sur-Lot, Gascony.

As one of the five runners-up Herta van Haentjens went to America for the Miss Universe contest in the summer of 1931 but didn’t win there. Was she the unnamed, recently ex-Miss Austria who, looking very much like her in a wedding photo, married a Dutch plantation owner in Vienna in spring, 1933?

As a consolation prize for those who rate vitesse above élégance: on the same day as the Miss Europe contest in Paris, on the beach at Daytona Captain Malcolm Campbell in his 1500 h.p. Napier-Railton Blue Bird raised the official world land speed record to 245.736 m.p.h.

P.S.: the bodies of the 1931 Reos were said to be “French designed”. Prices ranged from $2145 to $2745 ex-works.
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Paul Lambert
02 December 2024, 13:56
I agree with Anders.
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Anders Svenfelt
29 November 2024, 05:59
It's an American 1931 Reo Royale.
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