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Modern cars all the same to you? Look at this

When classic car enthusiasts are asked what exactly they like about driving around in their Spartan old motors they will tell that modern cars all look the same – contrary to the old ones, which had at least individuality.

It has to be said, they do have a point there. While every modern motor manufacturer will tell you that they are the most distinct, expressive, fashionable et cetera, they all come up with SUVs looking pretty much like massive lumps of soap. We all know the excuses - safety, efficiency, aerodynamics…

But then we saw the two drawings from Collier magazine attached here, which gave an overview of all the (mass) produced cars of the USA back in 1939 and 1940. Have a look at that. It’s good that they placed the article in the colour segment of the magazine so that they could publish these cars in a wide variety of bright colours for otherwise they would all look the same! Striking isn’t it?

Words by Jeroen Booij. Pictures GM, Collier magazine.

 

Originally published: Sunday May 31st, 2020

 

Published:
Monday September 13th, 2021
Michael Schlenger
15 September 2021, 00:04
At least with regard to prewar-cars in Europe, I tend to disagree. Just zoom into the attached postcard (from my collection) from Stolberg ("Harz" area in central Germany). All the cars are highly distinctive and can easily by identified despite the small scale and low resolution. On the right we have an Adler "Favorit" or "Standard 6" from the late 1920s, left to the bus there is a 1933 Buick, a Fiat 500 "Topolino", a Ford "Koeln", a DKW front-drive model and a Ford "Eifel" (another model manufactured for the German market specifically). I'd say, the automotive world in Germany, France and England was as diverse in the 1930s as it was in the 1950s to 1970s. Only in the early 1920s, few cars had really distinctive looks.
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Ben Kleschinsky
13 September 2021, 08:15
This is a great point. I would really say that probably, the mid 1950s to late 1960s was the most unique in terms of automotive design where cars and paint jobs could be told apart. Especially the two tone paint jobs of the 1950s. From 1930s to 1940s we really saw zero innovation because of the Great Depression and World War II that stopped auto production. The mid century post war economy really changed things. 1960s would call my favorite decade of automotive innovation and design that introduced the Corvette, Mustang, Camaro, GTO. You could tell these models apart from one another. Not just different models, but we saw big changes between model years. A 1963 T-Bird compared with a 1964 T-Bird for example. By the mid 1970s American cars started becoming more or less monotonous in design again and it only got worse in the 80s and 90s. A lot of it being that CAFE emissions laws basically mandated that autos have to include foreign parts to compete with the Japanese. Imports did not have to meet the same mileage standards as American vehicles. Prime example is Crown Vic LTD compared with Crown Vic that more or less looked like every other 90s import on the road. Now that we factor in pedestrian safety edges have to be rounded off.
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Steve Diggins
04 June 2020, 02:00
From the mid teens and through the twenties the American car companies seemed to concentrate on cheapness . For example they had very little or no bright work, even on the more expensive ones. Then in the thirties the focus changed to styling and there was a race on to make beautiful cars. Aerodynamics became part of this. Even the inexpensive cars were stylish. The 1936 Ford is considered by many to be one of the most beautiful from this era. Ford was so serious about having a beautiful car he had an outside designer style it. He was a famous yacht designer. This could be the only Ford styled by an outside source.
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Larry A. Lewis
31 May 2020, 17:27
Have you noticed that the yellow Hupmobile has the same body as the late, lamented Cord Beverly and Westchester models? Hupp and Graham used the body dies after Cord closed down.
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John Bates
31 May 2020, 11:19
I would not agree that all British cars of 1939 looked alike. M.G., Rover, Morris, Riley, Austin, Bentley, Singer, Triumph, Vauxhall were pretty distinctive. But even in America there was more choice of body styles than the models would suggest.
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