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The mouse that roared

Certain car-makers become virtually synonymous with one particular model, and there’s a good chance that if you mention Fiat to someone, they’ll think of the 500. Today’s 500 may not appeal much to PreWarCar.com readers, but its compact dimensions, cutesy looks and cheap running costs owe a lot to a model which originally appeared in 1936.

 

Fiat 500

 

Fiat’s first 500– the immediately recognisable Topolino – was Italy’s somewhat belated foray into the people’s economy car market. A product of a very specific and somewhat troubled socio-political environment, the 500’s success was immediate as it mobilised a population which was still experiencing considerable economic hardship compared to its European neighbours.

Though the Fiat 500 may have been extremely cheap and unapologetically basic, it was nevertheless a very modern car. Designer Dante Giacosa was drafted in from Fiat’s aero-engine department, and he applied his knowledge to create a chassis which was minimalist and ultra-lightweight. For styling, Fiat turned to Rodolfo Schaeffer who penned a shape which embraced the contemporary fashion for streamlining.

The popularity of the Topolino speaks for itself. Over19 years, 519,000 examples found owners all across Europe. Its replacement would run for a further 18 years, and eventually give rise to the current model which is still going strong after 14. Zack Stiling explores the origins of Fiat’s best-loved car in the October issue of The Automobile, available now.

 

Words by Zack Stiling. Photographs by Reverendpixel.

 

Published:
Wednesday October 13th, 2021
Michael Schlenger
13 October 2021, 02:04
The legendary Fiat 500 "Topolino" not just found enthusiastic buyers in Italy, but also in Germany. They even built it there - in the former NSU plant in Heilbronn alongside the brilliant Fiat 1100 and the superb Fiat 1500. See the attached advertisement from my collection which I found in the German magazine "Kfz-Handel und Bewirtschaftung" from 17th February 1939. By the way, I'm the happy owner of a modern Fiat 500 (expensive, but great fun to drive and outrageously good-looking), an unmolested NSU-Fiat 1100 from the 1960s (the smooth-running engine is almost identical to the prewar design) and remnants of a Fiat Topolino from the 1950s. In my opinion, there is a clear line of tradition running from the Fiat 500 of the 1930s to the current model (apart from the electric version, which nobody wants). One could even go further back in history to the Fiat 501 from 1919 which was a huge success - but that would be worth a separate story...
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