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Buried in Blossom: mystery motors of the flower parades

If these two photographs aren’t suited to the time of year, what is? It’s spring—for those who may have missed it—and in some parts of the world, the season is celebrated with flower parades. These cars took part in such parades almost a hundred years ago, and aren’t they wonderful?

 

The first appears to come from La Grange, home to John Paul Austin, to name just one notable resident. The second is believed to have been taken during the Battle of Flowers Parade in San Antonio in 1928.

With both cars covered in hundreds, perhaps even thousands, of flowers, likely white if we had to guess, they are not easy to identify. Remarkably, only the tires remain flowerless, and even those appear to have been painted white. Still, there’s bound to be a small detail that gives the game away, isn’t there?

 

Words: Jeroen Booij
Pictures: Library of Congress

 

Published:
Wednesday May 20th, 2026
Ace Zenek
24 May, 14:39
The photo of the car supposedly in San Antonio appears to have been mis-attributed. The San Antonio Battle of Flowers parade took place 20 April 1928. If the date shown in the photo is correct, 17 May 1928, then the photo is from somewhere else.

Some sleuthing reveals that this was likely the 44th annual Maifest in Brenham, Texas, about 150 miles East of San Antonio. The event is billed as the oldest festival in Texas. The 17th of May 1928 was a Thursday, and multiple newspaper articles describe the parade of 20 cars covered in flowers that day in Brenham. It is possible the Maifest Queen, Miss Bernice Becker, is shown in the photo, sitting close to the driver with her head turned based upon the floral headpiece shown in the attached photo.
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