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Press release
June 15, 2021– On Saturday, June 12, Villa d’Este held in its enchanting setting the tenth edition of Villa d'Este Style, the exclusive event dedicated to AlfaRomeo 6C 2500 SS Villa d'Este.
Conceived by Villa d'Este to pay tribute to a legendary car that bears its name, the event hosted six examples of Alfa Romeo 6C 2500 SS Villa d'Este, accompanied by a selection of special guest cars: a6C 2300B MM dated 1937, a 6C 2500 Garavini dated 1943 especially shipped for the occasion from the United States, a 1947 6C 2500 S Cabriolet Pininfarina, a 1949 6C2500 Pininfarina, a1953 1900 C Sprint, the 1960 Alfa Romeo 2000 Praho, a 1972 Montreal and a beautiful 1951 Lancia Aurelia B20 first series.
"We proudly inaugurated the 2021 season of events with Villa d'Este Style: a very special day in a unique setting, combining automotive excellence and high-level hospitality. A long-awaited appointment that fiercely represents the desire of recovery and return to normal life" commented Giuseppe Fontana, President of Villa d'Este Group.
DaniloZucchetti, General Manager of Villa d'Este Hotels, added: "During Villa d'Este Style everyone can breathe a magical atmosphere, thanks to the special relation between these beautiful cars and our hotel, an authentic icon of timeless elegance".
The tenth edition of Villa d'Este Style saw the participation of Benedetto Camerana, architect, interior designer as well as President of Mauto - Museo Nazionale dell'Automobile di Torino, who, together with Marco Makaus, Project Manager of the Villa d'Este Style initiative, drew a comparison between the Milanese style - with its extroverted lines - and the Turin style - clean and timeless -in architecture and design, recalling the figure of Vittorio Jano, one of Italy's greatest car designers.
Villa d’Este announced a new project dedicated to youngtimer cars built after 1990 that marked the passage between the 20th and 21st centuries: Millenium. The event will be held on October 8 and 9 2021 in Villa La Massa, an architectural gem from the Medicean era - now a luxury hotel - which belongs to Villa d'Este Hotels, located on the banks of the Arno just 8km from Florence’s city centre and surrounded by a 25-acre park. The exceptional testimonial of the Millenium event during Villa d'Este Style was a Maserati MC12.
For further information: www.villadestestyle.com