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Whether Fiat or F.I.A.T.*, it's definitely a supercar!

Wealth has its prerogatives. In 1904, when Kaiser Wilhelm II suggested that his friend August Anheuser Busch Sr. should order a Fiat 60 HP, the $13,500 price for the chassis alone was unlikely to be an issue—nor was the $4,000 cost of the patented, state-of-the-art, aluminum-skinned Quinby & Co. custom body. Busch agreed, and his 1905 Fiat 60 HP, serial no. 3003—the third produced of just twenty—arrived with a new steel chassis (wooden in 1904), a torquey and reliable 10.6-liter T-head four-cylinder engine, 100 HP sprockets for its chain drive, and quickly detachable wings.

It also appears to have been equipped with a unique, possibly experimental—yet certainly troublesome—clutch, which contributed to the car being laid up not long after delivery. In 1905, the land speed record stood at just under 110 mph, and Busch’s Fiat 60 HP touring car could exceed 80! Retained by Busch until his death in 1934, the Fiat later passed through the hands of several noted collectors (including James Melton) over the next few decades, remaining in wonderfully original condition.

 

It has recently undergone a patina-retaining mechanical restoration and is now being offered at RM Auctions’ Villa Erba sale in Como, Italy, on May 25. While the term “supercar” might not have been coined until the days of the 959, Enzo, and Veyron, deep pockets could indeed buy a “supercar” for themselves 108 years ago. Here’s the running, driving proof. (Photos courtesy of RM Auctions.)

 

*From Wikipedia: “Giovanni Agnelli, with several investors, founded the Fabbrica Italiana Automobili Torino (F.I.A.T.) società per azioni (S.p.a.), Italian Automobile Factory of Turin, in 1899. Its acronym was changed to the upper- and lower-case ‘Fiat’ in 1906.”

RM, in their auction description, correctly uses FIAT (see chassis plate), as most historians do for pre-1906 cars. But look at the hubcap!

 

Update by editor: Further information: the 1904 F.I.A.T. tipo 24-32 40 HP formerly owned by Jan Bruijn in Holland has an F.I.A.T. chassis plate, a radiator logo reading Fabrica Italiano Automobile Torino, and hubcaps with ‘Fiat’ in script—just like the car pictured above.

 

This article was originally published on May 13, 2013

 

Published:
Sunday August 10th, 2025
David Katz
10 August 2025, 17:26
My great-grandfather, who lived outside Baltimore, owned a nearly identical 1904 FIAT, also built by Quinby. He used it to travel around the East Coast with his longtime driver-mechanic and two good friends before driving it cross-country in 1915 to the World's Fair (then called the Panama Pacific International Exposition) (quite a journey, since there were very few roads at the time). Sadly, i’ve never been able to find any further details of that journey.
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Unknown
16 May 2013, 16:54
The comments made by Jan Bruijn are correct. I saw this car many years ago in the USA when owned by Louis Biondi and it is probaply unique in having the original F.I.A.T. carburettor---most owners changed quickly to Zenith. This opportunity is as good as it gets for someone with a LOT of money---truly one of the world's greatest supercars.
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Unknown
14 May 2013, 16:19
Well, having Googled images, it seems that Fiat was an early written form on the outside of the car well into the 1910-20s, but not the chassis plate, and that FIAT has stood the test of time, being the more common form throughout today. Henry had it easy.
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Unknown
14 May 2013, 10:22
I believe the proper writting was F.I.A.T. until 1906, then changed to FIAT. To be found on the ID plates.
At the same time the script on the hubcaps was used from 1903. The sript on the radiator of the 60hp car might have been added later.
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Unknown
14 May 2013, 03:27
I expect that FIAT only made Fiats from the start if the name on the radiator is anything to go by, let alone the hubcap.
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