Filter

'The World's Best Car' 1914 Mercedes 80/90HP



One hundred years ago (May 1914...!), seven years after Rolls Royce was acclaimed 'Best Car in the World' by Autocar magazine, the UK distributor of Mercedes came with nearly the same words: 'World's Best Car' attaching these to their superior 80-90HP models, available upon request as six cylinder with cardan drive or four cylinder with chaindrive. Obviously they wanted to wake up the Rolls-Royce following. And no matter what you think of Mercedes as alternative to Rolls-Royce, the german car is a statement indeed. Still interesting to note that so few of these cars were sold or survived. Price was a 'modest' GBP 1200 and at a small extra of only GBP 85 it came with full electric package. Plenty of dealers from London to Edinborough. And finally delivery within a month after order! So why didn't they sell plenty more of these? Too costly? Too big? Not british enough?
 

Published:
Sunday April 18th, 2021
Michael Knowles
19 April 2021, 13:56
Where was the Milnes-Daimler company located: in which town of Wellington Shropshire or Somerset?
MK
Read more
David Grimstead
20 April 2021, 17:52
Michael, it was Shropshire but not for very long after Milnes-Daimler had been incorporated in November 1902.

Messrs. George Frederick Milnes and Company progressively moved its Liverpool tram factory production to Hadley, near Wellington, Shropshire between 1900 and 1902, and with “the Daimler Motor Company” was making motor-cars, meaning buses, there by 1903. In August that year, they supplied two £1000+, 16-h.p Canstatt-Daimler chassis omnibuses from Hadley for a new service, between Helston and the Lizard, Cornwall, operated by the Great Western Railway Company. Both were destroyed in a fire at the Helston motor car shed in October 1904.

Oddly, given huge interest in petrol omnibus services, in the meantime due to reduced tram sales G. F. Milnes’ Hadley factory became economically non-viable and was reportedly liquidated by the end of 1903, although Birmingham’s new Milnes-Daimler buses delivered in April 1904 were bodied at Hadley. The factory was taken over by new management to build railway wagons until 1908 and the Sankey Steel Wheel Company took it over in 1910.

Since Milnes-Daimler had supplied GWR with fifty-one omnibuses by February 1905, the substantial majority of Milnes-Daimler bus bodywork production must have been elsewhere - G.W.R.’s own works at Swindon bodied some. Hundreds were on order for other towns and cities during 1904-5 and were probably bodied regionally too and since the London Omnibus Company optioned most of the Mercédès-Milnes-Daimler output for 1906-7, many in London. Milnes-Daimler was the authorised importer of Mercédès commercial chassis from Canstatt and remained so until 1909, when they took over the total car and commercial import franchise.
Read more
Unknown
12 May 2014, 19:26
If, as Richard Armstrong says, Emil Jellinek bought a Rolls Royce that is rather significant, given that the German car was named after his daughter--Mercedes! Actually this particular Mercedes was very expensive for 1914- the Rolls chassis at that time cost about £950. Mercedes cars were reliable, fast and imposing- but not refined in the manner of Rolls Royce. This is not surprising since they were still trying to sell chain driven four cylinder monsters like this as late as 1914.
Read more
Unknown
12 May 2014, 15:00
WW1 explains why not very many may have been sold in Great Brirain, but not why they wouldn't have been sold in Germany, Austria,etc. Perhaps it really was the same problem as with Maybach; no-one believed them even then ?
Read more
Unknown
12 May 2014, 10:08
Dear editor, I fully agree with the comment of Mike Clark, whatever is written in that advert. In holland we say: 'papier is geduldig!'(transl: paper has patience)
Read more
Unknown
12 May 2014, 09:21
Advertisements in The Times from Milnes-Daimler-Mercedes throughout 1914 all feature two or three of these slogans: 'The World's Best Car', 'The Car Which Set the Fashion to the World' and 'The Car of Emperors and Kings'.

'The World's Best Car' and 'The Car Which Set the Fashion to the World' had both been used since 1912, but 'The Car of Emperors and Kings' was first used by M-D-M in November 1913, a few days after Rolls Royce had published an advertisement quoting a letter from Emil Jellinek that in his opinion theirs was "the best car existing" and that consequently he'd just ordered one.

The last advertisement, celebrating their 1-2-3 victory in the Grand Prix, was published on July 14th: Bastille Day! Of course that might not be deliberate ... but I think it probably was!
Read more
Unknown
12 May 2014, 08:24
Rolls Royce was and still is 'The car for emperors and kings' I never heard that the Germans were claiming this fame back in those days.

editor: read the advert, the claim is there...
Read more
Unknown
12 May 2014, 08:14
The Mercedes, whatever its other qualities and appeal, was a snorting monster compared with a Rolls Royce.
Read more
Unknown
12 May 2014, 07:28
Maybe WW1 had something to do with it?
Read more
Unknown
12 May 2014, 06:42
Don't mention the war!
Read more
Unknown
12 May 2014, 03:30
There was the small complication of World War One.
Read more
Unknown
12 May 2014, 01:14
Price aside, the war began in August of 1914... someone would have to have been pretty quick ordering one to get it before that happened. Even if there were dozens of potential customers, Its hard to believe they could have sold more than a handful.
Read more

Make a comment, ask a question, give your opinion, share additional information or start a discussion by filling in the fields below.


Log in to post your comment directly

Upload images to your reaction