Monroe

US, 1914 – 1924

(1) Monroe Motor Co, Flint, Mich., 1914 – 1916

(2) Monroe Motor Co, Pontiac, Mich., 1916 – 1918

(3) William Small Co, Flint, Mich., 1918 – 1922

(4) Premier Motor Corp, Indianapolis, Ind., 1923 – 1924

The Monroe car was a fairly popular low-priced car which was powered by 4-cylinder engines by Mason or Sterling, and from 1918 of the Monroe car company’s own make. Open model Monroe cars constituted the factory’s output for the first three years of manufacture, but a sedan Monroe car was added in 1917 and closed Monroe cars were subsequently listed as well as open models. In 1923, it was rumoured that Monroe cars would be taken over by Premier and appear as a smaller model of that make, but instead Stratton Motors obtained Monroe and continued production of the Monroe car. Shortly thereafter, Premier obtained control of both Monroe cars and Stratton and marketed Monroe cars briefly in a redesigned model which included a flat, squared radiator in place of the earlier rounded type. Few of these Monroe cars were built and the final cars were marketed as the Model B Premier.

Source: Georgano, encyclopedia of motorcar; KM

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