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It's a Maybach, but what's going on?

Here's a Monday Mystery with a bit of a difference. We know exactly what the car is - it's a Maybach 12, one of the best German cars money could buy - and we even know exactly when the photo was taken - 10th August 1930. Almost certainly, the location is somewhere in Germany.

However, we can't for the life of us work out what's going on. It must be some sort of motoring event, but what could it possibly be? The cars are worthy of a concours, being very high-end models and mainly German. Behind the Maybach is a Mercedes-Benz, and the photographer has pointed out that also in shot is an eight-cylinder Chrysler belonging to Lilian Harvey, the famous Anglo-German actress and singer. We think they are referring to the large coupé with landau irons seen between the Maybach and the Mercedes.

The Maybach and the Mercedes both display numbers in their headlight lenses - 145 and 146 respectively - so this was obviously an event where attendance was by invite or pre-entry only. The fact that there are no people among the cars, but people are required to stand behind a barrier, suggests that the location is a track or closed section of highway where cars would be moving at a reasonable speed. As you can see, though, all the cars are perfectly stationary.

It's obviously a rally, tour or concours of some description, but besides that it has us stumped. It would help if we could decipher the Germanic handwriting on the back of the photograph...

Do you know recognise the event? If you have even the faintest idea, please tell us what you think in the comments below. And if you can't tell us that but you still want to show us how clever you are, why not have a go at seeing how many of the other cars you can identify?

Words: Zack Stiling; picture: Stiling Collection
 

Published:
Monday March 6th, 2023
Steve Diggins
17 March 2023, 19:40
The 1928 and 1929 Chrysler team cars at Le Mans had knock off wire wheels. So they were available, probably through an after market source such as Rudge-Whitworth.
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Hartmut Neumann
13 March 2023, 20:48
Hello dear all,

on the backside oft he photo is written:
Schönheitswettbewerb, Swinemünde / Concours Swinemünde
1. Reihe / 1st row: Maybach 12 Cl. (Cylinder)
Chrysler 8 Cyl. (Bes. (Besitzer /owner) Lilian Harvey
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Roberto Marenzi
08 March 2023, 15:13
The Maybach is a 1928 W5 or W6 with body by Jos. Neuss.
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Roberto Marenzi
07 March 2023, 00:07
I don't think the car at the left is a Chrysler, I have never seen one with knock-off wheels, I think it's a Mercedes-Benz 460 Nürburg.
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Hergen Deuter
06 March 2023, 20:13
This beauty contest was the conclusion of the ADAC Swinemünde Strahlenfahrt 1930, a kind of car rally which were not uncommon in Germany at that time for both cars and motorcycles.
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Heiko Günther
06 March 2023, 12:51
Leider habe ich nur das Emblem.
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Unfortunately I only have the emblem.
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Editor
06 March 2023, 12:50
This has been fascinating. Thank you for all your responses. I'm sure if we were to pore over some German motoring magazines of the period, we would learn quite a lot about this event. For now, armed only with the internet, I have been able to find only this from a 1930 edition of Luxemberger Illustrierte: 'In the Baltic Sea resort of Swinemünde, the A.D.A.C. (General German Automobile Club) organized a beauty contest with the spa administration, combined with a rally. The first prize, chosen by the audience itself, went to Rittmeister B. Stoewer's 8-cylinder sports car.'

Aside from that, it's brought Swinemünde to my attention for the first time and it looks a charming town. An ideal venue, it would appear, for a modern-day Auto-Schönheitskonkurrenz...
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Michael Schlenger
06 March 2023, 09:00
The photo was taken at the "Schönheitswettbewerb" (beauty contest - concours d'elegance) near Swinemünde at the Baltic Sea (belonging to Poland since 1945). The 8-cylinder Chrysler mentioned on the back was the roadster on the far left (series CD introduced in July 1930) whereas the alleged "coupe with landau irons" was something else - the NAG 16/80 Sport-Cabriolet (Typ 208). I've attached a period press photo (from my collection) showing one of these stunningly beautiful cars.
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Herman van Oldeneel
06 March 2023, 08:44
locatie concours: See und Solbad SWINEMÜNDE
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Manfred Heyne
06 March 2023, 08:32
Hopefully this will help.
German:
Schönheitswettbewerb Swinemünde
1. Reihe: Maybach 12 Cyl.
Chrysler 8 Cyl. (Bes. Lilian Harvey
10.8.30
English:
Beauty contest/concours d´Elegance Swinemünde
First row: Maybach 12 cyl.
Chrysler 8 cyl. (owner Lilian Harvey
August 10th, 1930
Swinemünde(polish Świnoujście) is a port city on the Baltic Sea. Before World War II it belonged to Germany, today it belongs to Poland.
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Peter Stellwag
06 March 2023, 08:10
Good morning folks.
As far as I can read that „Sütterlinschrift“, I read, „Schönheitswettbewerb Swinemünde“
Best regards
Peter
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Herman van Oldeneel
06 March 2023, 07:45
Schönheitswettbewerb: concours d `élégance

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Bart
06 March 2023, 07:30
Schönbeitswettbewerb = beauty pageant, so a concours de carrosserie.
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Anthony Green
06 March 2023, 07:30
My 2 cents:
Schönheits[unclear] = Beauty […], Swinemünde
First row: Maybach 12 cyl
Chrysler 8 cyl (belonging to Lilian Harvey)
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So perhaps it means that the Chrysler is the car on the left of the picture, forming the “first row” with the Maybach?

The town Swinemünde is a seaport on the Baltic coast in now-Poland (Świnoujście) but which in 1930 was part of the German Empire with the Germanic name Swinemünde.
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Michael Gaedt
06 March 2023, 07:09
The German lettering reads: Schönheitswettbewerb Swinemünde
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jan Bosman
06 March 2023, 02:19
Filmarbeitswetsbewerb ?
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